While Bing has been making steady progress in growing market share against Google, many remain unconvinced that searches are better when powered by Microsoft. Bingiton is Microsoft’s latest Bing campaign which was launched a couple weeks ago in order to decide which search engine really offered the best result; without people being biased towards Bing or Google. Microsoft has now announced after more than 5 million blind tests that users have chosen Bing results 2:1 over Google. Ideally, Bingiton will convince the public that is is worth switching to the search engine that offers the best results on the internet.
Following on from their success with Bingiton, Microsoft will launch a ‘Bingiton sweepstakes’, where Bing users have a chance of winning Microsoft-themed prizes, such as a Microsoft Surface tablet, Lifecam Studio Webcam, Office Home and Business 2010 and many more.
Also, be sure to look out for Microsoft’s new TV ad campaign, which encourages Google users to use Bing as their default search option!