55 Million Xbox 360 Sold And 35 Million Active Xbox LIVE Members

Major Nelson from Microsoft today shared some stats on Xbox 360. First look at these stats,

  • Microsoft has now sold 55 million Xbox 360 consoles across 38 countries and sales are accelerating.
  • Xbox 360 maintains its lead in the U.S. as the top selling console in 2011, and ten of the past eleven months.
  • In the first four months of 2011, Xbox 360 has seen a 29 percent year over year increase in sales, which is more than triple the growth of PlayStation 3 and the largest growth of any console on the market.
  • There are now nearly 35 million active Xbox LIVE members worldwide spending an average of almost 60 hours a month on the service.
  • Cumulatively Xbox LIVE members are now logging 2.1 billion entertainment hours a month.
  • Apart from Xbox being the platform for core gaming, they have a whole new platform called Xbox LIVE. From Multiplayer gaming, On demand video, Social networking,etc, clearly Xbox LIVE is a great service for consumers as they spent 40% of time on this service while using Xbox. I just wanted to know if these numbers aren’t enough to be considered as a platform for Google’s former CEO Eric Schmidt, then what else you need..



    • http://twitter.com/abhi1manyu Abhimanyu Jamwal

      there was this article on zdnet that had something very intresting. They said Microsoft is not dead in consumer business even when wp7 is failing to get any attention. They believed Xbox is something that will become huge for the company as kinect gets more integrated and usefull accorss microsoft products, but they said Xbox was selling more because of the lack “Microsoft or Windows” branding to it. And this I feel is absolutely correct and may be fi Microsoft instead of name wp7 or 7.5 or 8 can name it completly different. “Mango” is not a bad name. “Mango7” or “Mango1”. Do you agree?

      Also, Xbox is not just the answer to Google TV, but it has the potential to be the answer to apple and google’s consumer push. Iphone has I guess around 78 million users and Xbox has 55 million. The race in consumer space is far from over..What say? 

      • Anonymous

        I agree.  The “Windows” brand is recognizable, but usually negatively.  Microsoft certainly has a huge challange on their hands.  Windows has been THE money maker, with the exception of Office.  The Xbox 360 is a great platform, even with the early on RROD issues that plauged the division.  That’s now behind them.  Hopefully Microsoft can with Windows Phone, and eventually Windows 8.

      • http://unhub.com/eingoluq Eingoluq

        I agree. There is a folly in putting the windows name on everything. even though windows is on all of their products in one way or the other I dont think it should be advertised as such. They need to re-imagine their approach. Windows phone needs a proper name to highlight it as a communications device. The current name is far to long.
        I would like to reiterate my initial idea for branding. It is the product of the realisation that microsoft products loosly follow W,X,Y,ZWindows-work, PC’c tabletsXbox-eXtreme Gaming, Interactive entertainmentYin – the Y looks like antennae and can represent their communication offerings such as messenger, windows phone and windows live 
        Zune-Zune/tune, music video entertainment

        such branding can open up further unique branding opportunities such as V, their Ventura service or T- time pieces running windows.

    • Michael hansen

      xbox is a great platform , proberly the best for gaming, let allso hope it will be the case on windows phone and tablets

    • Frederic

      One time I read a comment where somebody was saying MS should have called WP7 the Xbox Phone instead… I thought that would have been a great idea indeed.