Acer Executive Says Windows 8 Is Still Not Successful, Praises Chromebook Sales

Acer President Jim Wong said in an interview to Bloomberg at the company headquarters that Google Chrome-based PCs accounted for 5 percent to 10 percent of Acer’s U.S. shipments since being released there in November. He also told that Windows 8 is not successful which is evident from the decreased PC sales.

“Windows 8 itself is still not successful,” said Wong, whose company posted a 28 percent drop in fourth-quarter shipments from a year earlier. “The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not.”

“You saw that all the marketing and promotions were not as broad as Windows 8, so to reach this success is encouraging,”

I really don’t understand the Chromebook market because for the same price as a Chromebook, you can buy a Windows 7/Windows 8 based PC. What do you think?

Read more at the source link below.

Source: Bloomberg 

  • Martyn Metalous

    I don’t really understand Chromebooks, if they still need a permanent connection to work that is.

    As for Win8, many consumers are buying thin, light, poor performance tablets but for the first two reasons. Folks are only replacing desktops if they are on there last legs, even then some are still switching to Apple products.

    To be honest, most of the Win 8 machines look uninteresting, nothing new, just a netbook or laptop with a touch screen, its not grabbing the consumers interest and the very machine that might grab there interest, the Surface, where the hell is it?
    Barely any exposure in stores and virtually no marketing compared to Apple and Google, especially Google ads which seem to be on forever. They should half the price of Surface RT and reduce Surface Pro after a month and early adopters.
    For Surface RT to get anywhere, it needs to be around the £160 mark or they need to bring out a 7 inch pronto at that price.
    I am no marketing guy, I am a programmer and very pro Microsoft but they need to get there act together and fast.

    • Chuck Whitaker

      I would love to see Microsoft go private with ASUS. I love ASUS hardware designs and risk to try new things regarldless if it will sell or not.

  • QuakeBert

    Yet, Microsoft sets a record quarter in Q4 2012. They sell 60 millions licenses of Windows 8. So perhaps the problem isn’t Windows but Acer. I think its good that Microsoft is taking it own future into its own hands with Surface.

    • guesttt999

      Loud mouths like Acer should be dumped from the Microsoft ecosystem. They don’t manufacture any innovative hardware and bad mouth Windows for their failures.

      • DigTheNoise

        I agree. MS should now just turn their back to Acer, charge them retail for licenses, and focus on manufacturers that are interested in innovating.

        • grs_dev

          Microsoft’s biggest strength is its OEMs. This is a chess move by google to try to take out a pawn in the OEM war. I wouldn’t lose sleep over acer alone, but when ViewSonic, Acer, and Samsung are joined by HP, Dell and Sony the battle would the be practically over for Microsoft as the only game in town for profitable consumer oriented PCs.

          • DigTheNoise

            “Microsoft’s biggest strength is its OEMs.” I’m not sure this is true anymore. In fact, I think for the last few years the vast majority of hardware they’ve been pushing (not just releasing) has been commodity and becoming detrimental. There are a few decent OEM products released (like the S7), but the only time I hear about them is by chance in some online review — I never see them at the stores (BB, CompUSA, Fryes, etc.). I was at BB just Saturday, and apart from the Surface every Windows machine looked meh.

            I think one purpose of the Surface line is an attempt to get OEMs to get off their butts, and instead of stepping up their game some of the large OEMs have just complained. I think Microsoft has to start turning away from the complainers and, if more join in, even expand their control in the manufacture of hardware — perhaps their possible investment in Dell is a step in that direction.

        • Tom Young

          It is illegal for Microsoft to charge Acer a different price, due to the antitrust settlement. Microsoft is required to publish price lists to all the OEMs, with discounts offered solely on the basis of volume.

          Thus, Acer’s CEO knows that he can say whatever he wants, and there’s nothing that Microsoft can do to him.

          Well, there is one thing. Microsoft can sell more Surfaces.

          • DigTheNoise

            Yeah, you’re right. Well, that blows.

            I did some quick research and didn’t see where MS couldn’t offer different level of services to OEMs — every OEM receives the same price for Windows 8, but it seems MS could provide additional services to preferred partners (Xbox Music discounts, additional cloud space, driver development, etc.). Wonder if I am wrong about this.

            And yeah … There’s still the option to pressure OEMs by continuing to expand their Surface line, too.

          • Tom Young

            Microsoft could indeed try something that doesn’t involve sticker price, especially now that it’s not under DoJ antitrust supervision.

            However, Acer would be free to file a private antitrust lawsuit, on the grounds that the value-added services are just another form of discount.

      • grs_dev

        Acer is the “value” horse. I wonder how much of this is fueled by google itself?!

  • Blachlock

    I am still amazed at how people say the Surface RT and Surface Pro should be cheaper. Seriously, an iPad 3 64GB goes for close to 700.00, the surface RT is already cheaper than that and does more and the Surface Pro is a little more in price and is a full fledged tablet and laptop replacement.

    • JRV

      MS needs to do side-by-side feature comparisons of Surface RT vs IPad and Surface Pro vs MacBook Air in their ads. IIRC, Pradeep did a Surface Pro vs MBA comparison here a few weeks ago. When you look at all the facts, Surface is a MUCH better value. The question of whether consumers will make that comparison when buying is valid. Inertia and mindshare are powerful forces, and Surface doesn’t have it. (Yet.) But MS needs to hammer that point home.

  • koenshaku

    Chrome Books actually sell? lol

    • Joe_HTH

      LOL! No, they don’t, and Chrome is not an OS.

    • Travis Brown

      They’re perfect if you live on the web.

      • Bugbog

        Not even for that! ( I take you haven’t read the blog piece, over on The Verge {yeah, I know :S}, where the OP tries to use a Chromebook only for a year! A train wreck in the writing, even for a knowledgeable techie devoted 24/7 to the Chrome O.S. for his computing needs!)


    Again, price is everything

  • Rich

    I do believe this is just talking to pressure Microsoft from releasing Surfaces in the low price range. So far it has worked.

  • JRV

    “The whole market didn’t come back to growth after the Windows 8 launch, that’s a simple way to judge if it is successful or not.” Yes, Jim, that sure is a simple way to judge it. It’s all up to Microsoft. Acer and other partners have NO RESPONSIBILITY here. And that whole “Great Recession” thing where people aren’t replacing PCs? What a lame excuse. Production of touch-enabled screens not ramped up yet? Cry me a river. Yep, you’re right, Jim. If Windows 8 was any good, sales would be just like they were in 2008. Simple as that.

    • theflew

      It would be interesting to see what profit margin Acer has on the Chromebooks they love so much. By their own estimates 90-95% of there sales is still MS Windows. They might want to be careful biting the hand that feeds them. Lenovo sure is singing a different message. Even HP is changing it’s tone lately.

      • grs_dev

        Why don’t these journalists ask Acer and Samsung the tough questions? Show your numbers. How many Chromebooks have you sold, how much is your profit margin? How much of that ridiculous price is subsidized by Google?

  • Truthhz

    Chromebook’s are worse than netbooks. I hope Acer is happy with that market /s.
    If MS starts building desktops and laptops, Acer will be blown out of Windows 8 market. Be careful what you wish for Acer!

  • soggybiscuit

    cool, cheap sells

  • Rikkirik Kenwood

    Does Acer mean that 90% of their computer sales are Windows 7 computers??? Hahaha, Acer should stop complaining and start developing competitive W8 products. Their reputation is not flawless when it comes to building good quality products.

  • grs_dev

    I wonder how much of this is based on the rumor that Microsoft is involved in the Dell going private deal. This is a typical way for a competing OEM to respond when they’re pissed off a their vendor showing favoritism to their competitor.
    I guess Acer needs a few lessons from the 90s. There was a company called DEC once…

  • tropolite

    Hmm … prospective customer for a new PC – choices.
    Listening to Acer president Mr (got it wrong) Wong, and should I buy a Windows 8 Acer device… Nah! Of course not. They don’t sound committed and I wouldn’t trust after sales support.
    Next option – buy from anyone else (Samsung, Asus, Lenovo, HP, Toshiba, and the list goes on).
    Moral of the story – if you don’t want your PC sales to plummet 28% don’t diss the product you have an interest in Mr Wong (or should that be wanka) Seriously… how can he not see that as a president.

  • Jg_Ra

    This idiot has been rambling about Windows since the launch. Its easy to blame when you selling crap and asking Premium price. People know HP or Dell when they are looking to buy a laptop, not Acer. First build brand recognition then talk smack. Seriously who buys Chromebook beside google’s employees?

  • sun_au

    Acer get your product in to market before blame MS or Win8, i work in retail, Australia they never had stock in desktop or AIO since last November till now how could he make such claim stupid i beleive he is against Surface

  • tomakali

    Jim Wong, You made my day :) @$$$

  • Like w8

    Maybe Acer should make some better quaity proucts. I know a few people with problems with there acer. Looking at reliabilaty numbers they hardly mannage top 10. So micht that be a issue? I wouldn’t buy one.

  • Lewis McCrary

    That guy needs to just stop talking. Who even thought that Windows 8 would roar out of the gate like 7 did? A lot of Vista owners clamored to get to 7. 7 is still great so you have people that aren’t in nearly as much of a hurry. Seems like 8 is doing fine as it’ll be a slow uptake. MS wants the old guard that is still on XP to switch up to 8, that’s for sure. Just seems like this guy has some kind of agenda. Sheesh. Make good products then get back to us.

  • RJD

    My kids have been subjected to Chromebooks at school and I have never heard so many complaints. They come home and are twice as productive on Win8 machines and office 2013. Microsoft needs to think back to when it knew how to compete and educate further on all they have done to earn our investment…. and yes, I own IOS and Android products too…

  • N920L

    If this is the case Acer should slowly shutdown making windows and ramp up production of chrome books to outsell windows

  • donzebe

    No body bought Acer because their products sucks. Lenovo make it big with windows 8 because it products were innovative and durable.

  • Ismael Lizarraga

    Haha, this is funny:

    “While Acer has blamed their poor sales on Windows 8 rather than the lack of supplying hardware the public wants, Lenovo, who has been on the forefront of creating great hybrid designs and marketing them well, has been reaping the rewards of supporting the new OS.”