Adobe promises its AIR technology will make up for missing Windows 8 Flash support

imageWindows 8 will not support Flash in its Immersive browser, and Windows 8 users are likely going to spend increasing amounts of time there.

Adobe, who makes a significant portion of their income from Flash creation tools, has responded to the challenge to their business in a blog post, saying:

We expect Windows desktop to be extremely popular for years to come (including Windows 8 desktop) and that it will support Flash just fine, including rich web based games and premium videos that require Flash. In addition, we expect Flash based apps will come to Metro via Adobe AIR, much the way they are on Android, iOS and BlackBerry Tablet OS today, including the recent number one paid app for the iPad on the Apple App Store, Machinarium, which is built using Flash tools and deployed on the Web using Flash Player and through app stores as a standalone app.

Adobe is about enabling content publishers and developers to deliver the richest experiences for their users, independent of technology, including HTML5 and Flash. We are working closely with Microsoft, Google, Apple and others in the HTML community to drive innovation in HTML5, to make it as rich as possible for delivering world-class content on the open Web and through App Stores.

We are excited about the innovation and opportunities that are available to our customers and Adobe as the web and platforms evolve across devices, including Windows 8 and Metro.

Adobe AIR use HTML, JavaScript, Adobe Flash® and Flex technologies, and ActionScript to build web applications that run as standalone client applications without the constraints of a browser and support Android™, BlackBerry® Tablet OS, and iOS mobile operating systems. It seems as Adobe gets increasingly locked out of the browser they may find a home in authoring tools for apps instead.


  • Anonymous

    With both Microsoft and Apple hitting Adobe below the belt, sites built on or requiring Flash should be jumping to go HTML 5. I like the fact that YouTube has the option right now and it works just as well as Flash ever did on my computers.

    • Kruegerman

      HTML5 videos don’t support full-screen.

      • Anonymous

        I hadn’t tried before seeing your comment. It does fill the full IE Window but not the whole screen. I rarely watch in full screen so it wasn’t an issue to me but I can see where others my be frustrated. Then again, it is still just a test for YouTube so maybe they’ll build it out to be as full featured as the Flash version.

        • Anonymous

          flash is more than just video…

          • Anonymous

            Notice I did say “sites built on or requiring Flash”. I am very aware of flash being more than just video. I mentioned YouTube when I made the comment simply because I was just on there with the Metro version of IE10 using the HTML5 version.

  • Akos Szeredai

    good news. so far at flex conference they pointed out that the discussions are positive. html5 in UX perspective is a joke, but still good for good ol’ click-n-load websites.