Android price war drives OEMs to Windows 8 tablets

imageDespite the release of numerous high-specced Android tablets, in the end Android OEMs have had to resort to extremely low prices to even attempt to compete in the tablet market with Android.

This has resulted in the ultimate result of the race to the bottom, devices sold at a loss like the Amazon Kindle, which is expected to lose Amazon $10-$50 per device.

Trying to escape this Dell and HP have turned to Windows 8 tablets, which are expected to support much higher price points. Digitimes reports that the two vendors are expected to release such tablets in Q3 2012 next year.

While Lenovo will continue to try and penetrate business with Android tablets, Windows 8 tablets are expected to slot right into existing PC management infra-structure, making it a much easier sell to CTOs. Additionally a recent survey found 42% of consumers were still waiting for Windows tablets, more than the 27% who wanted an iPad.

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