Technology companies have come to dominate the Interbrand global survey of the world’s most valuable brands taken every two years. Apple took the top spot ousting previous champion Coca-Cocla and Google took second.
Interbrand’s analysis puts Apple’s brand value at $98.3 billion, up 28% from last year. Google is up 34% with its brand value at $93 billion.
IBM placed 4th, Microsoft 5th, Samsung 8th, Intel 9th, and HP at 15th and Amazon at 19th. Samsung and Amazon have rose considerably from the last survey while Microsoft only rose 5%. Other notable brands include Cicso at 13, Oracle at 18, SAP at 25, Dell at 61, Facebook 52, Adobe at 79, Cannon at 35, Philips at 40, Nintendo at 67, and Panasonic at 68.
Sony fell considerably to 46th, from 40 previously and losing 8% of its brand value. The PS4 may help gain some of its value back, but analysts fear it faces stiff competition from an arguably superior Xbox One.
Nokia took a huge tumble from 19th to last place at 57th. It lost 65% of its brand value down to $7.4 billion, around the price Microsoft purchased a part of its company for. Blackberry did not even make the list this year.
This is a notable year for the tech industry as the is the first time since 2000 that Coke has been knocked of its top spot.