As Microsoft Bing Turns Five, What’s Next For Microsoft’s Bing Platform

Bing New Logo

Microsoft Bing turns five today. Microsoft rebranded Live Search as Bing on June 3rd 2009 with a fresh approach to search helping people to do more, not just search more. Microsoft today thanked the millions of people who use Bing every day. Microsoft said that they never forget that what they build isn’t just for the sake of computer science or commerce but because it can positively impact people in ways we’ve only barely dreamt of. So what’s next for Bing? Read it below.

What’s Next:

The idea of launching a browser, going to a website, and typing in a search box? That’s so 2009. The best is not yet to come but on the imminent horizon. As the world of devices constantly changes and new form factors come into play there will be a need to better use information, either by seeking it out or having it pushed to you, and take action. Bing has shifted its focus to be in position to be the search for this new, changing world.

You should expect relevant information to come to you when and where you need it. You should expect experiences to adapt to you and your context, instead of the other way around. You should expect proactive experiences that anticipate what you need. You should expect information to be actionable for what you need at home or work. Only Bing and Microsoft can provide all of this, and we couldn’t be more excited for the next five years and beyond.

Read more about the evolution of Bing since its launch here.

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