Average selling price for top 10 paid Windows 8 apps rising, higher than on the iPad

RankJanPriceDecemberPriceiPad W4 2013Price
1Drift mania $2.99 Angry birds star wars $4.99 Minecraft – Pocket Edition  $6.99
2Angry birds space $4.99 Draw stickman:epic $2.99 Angry Birds Star Wars HD $2.99
3Plex $2.99 Plex $2.99 Pages $9.99
4Angry birds star wars $4.99 Angry birds space $4.99 Joe Danger  $2.99
5Where is my Perry $4.99 Pin stream $1.49 Scribblenauts Remix $0.99
6im+ pro $4.99 Touch file $1.99 Bad Piggies HD $0.99
7Libraries file explorer app $1.49 Fruit ninja $4.99 Notability $1.99
8Doodle god $2.99 Tweetro $4.99 Toca Hair Salon 2  $1.99
9Rat on a skateboard $1.49 Youtube + $2.99 Temple Run: Brave  $0.99
104 elements II special edition $2.99 Shark dash $1.99 Sofia the First: Story Theater  $3.99
Avg Price  $3.49   $3.44   $3.39
Games 7 5 8
Other 3 5 2

Neowin has had a look at the top 10 paid apps on Windows 8, and inspired us to look a bit further at the store.

The list from December 2012 and January 2013 shows significant volatility, with only 3 apps being same same in both December and January (Angry Birds Space and Star Wars and Plex), showing there is still a lot of opportunities for developers to get in front of buyers.

Those developers should probably be coding games however, with 70% of the top 10 list being games, a 20% increase over December, when more utilities appeared on the list.

The composition appears to be drifting towards what is typical for the iPad, where 80% of the top apps are games.

Interestingly the average price of the apps are also drifting up, from $3.44 to $3.49, which is higher than the $3.39 on the iPad.

9 out of the 10 apps arrived on iOS before Windows 8, suggesting developers are currently extending their reach to Windows 8 rather than developing primarily for the platform.

Windows 8 currently 2.66% of the worldwide Internet-using PC installed base, according to StatCounter. Given that there are more than 1.25 billion PCs in the world, we can estimate around 30 million Windows 8 PCs are in use, vs around 100 million iPads. This number is of course rapidly rising and should surpass the iPad installed base in less than 2 quarters, suggesting developers may want to start porting those games to Windows 8 ASAP, and maybe start thinking of it as a primary platform by the end of the year.

What do our readers think of the way the Windows 8 store is developing? Let us know below.


  • XB_Mod

    ya average price is higher and average quality is lower…a terrible combination.

    Even as a Microsoft fanboy…apps are something we can’t brag about.

    • http://www.facebook.com/profile.php?id=1300735256 Andrew Bares

      Sounds exactly like Windows Phone… not surprised. No one cares about the platform yet. (These are just the facts, regardless of whether you love Microsoft or not)

  • deathdealer351

    they need to make it cheaper if they want movement. I know the min price is $1.50 vs .99 on ios but angry birds on ios is .99 but 4.99 on win8 I think that is going to run into some issues

    I mean win win8 probably going to be more popular than rt at these prices pirate bay will get traffic.

    • Bugbog

      FUD! It’s on $.99 on the iPhone (same as WP8). The iPad version is $2.99!

      So, only $2 difference?

      • deathdealer351

        ya $2 diff. I stand corrected. Also I don’t own a mac I i though a big selling point of mountain lion was you could use your ios apps on it. – even though they had no touch screen. Maybe some emu magic. Again don’t own a mac so I don’t know.

    • jimski27

      But I can install it on my; home desktop, office desktop, notebook, Surface RT, and one other device TBD. Can you install the iPad version on a MacBook?

      • http://www.facebook.com/profile.php?id=1300735256 Andrew Bares

        As he said in a reply above,

        “Also I don’t own a mac I i though a big selling point of mountain lion was you could use your ios apps on it.”

  • http://www.facebook.com/asptheone Abraham Soto

    Why they want to charge more than they do on other platforms. Cm-on Microsoft dont be greedy..

    • NegLewis

      Most of the Apps are not own by MS. Only a very small part do. And are quite cheap/free/free trial/free after reinstall.

      Why do you feel the need to have MS involved int the App Pricing?
      I don’t !!!

      They should never do that.

  • Windows 8

    The prices of apps being lower on Windows 8 platform can be a big bragging right and a bigger advertisement point, they (MS) should ask the developers for lowering the prices as once the userbase increases the developers would earn a lot more than other platforms !
    so it will be a winning situation for them..

    • http://www.facebook.com/profile.php?id=1300735256 Andrew Bares

      Eh, developers will naturally lower their prices as the user base increases. It’s simply economics.

      Right now they have to charge more since less people are available to buy it in order to make the same amount of money as their iPad apps. Same thing happens with Windows Phone. If/when the platform becomes successful (not only in market share, but people have to actually be using and downloading apps), I bet you developers will lower their prices to stay competitive.