Bing’s Facebook fan page had a huge boost from the latest marketing activity. The number of fans grew five fold from 100,000 to 500,000 (425,000 fans added in a single day exactly). The spike was due to the promotional activity run by DeepFocus on behalf of Microsoft.
Ian Schafer, CEO of DeepFocus on this promotion,
"We know that social environments tend to have more meaningful engagement with the Bing product,It’s important for us to engage people who are engaging with other people."
Microsoft on this promotion,
“Microsoft’s social media team has crafted Facebook updates designed to cater to FarmVille users. Today it sent out an update reading, “Any FarmVille fans out there? Try using Bing to get the most out of your crops and animals.” It links to a Bing search result for “FarmVille animals.” The update drew 585 comments in four hours and 20,000 click-throughs.”
Liz Tassey Gerber, group marketing manager for social media at Bing said,
"The value exchange added a huge amount of effectiveness to this effort,It opens the door to that value exchange from being about FarmVille Cash to being about search and decision-making."
Recently Bing has passed Yahoo to become the second world’s most used Search Engine behind Google. Hope the momentum continues.
Pradeep, a Computer Science & Engineering graduate.