Bing.com And FOX News Team up Again To Bring Real-time Online Polling To News Content

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Bing Politics

Microsoft Bing.com today announced their partnership with Fox News Channel once again to bring real-time online polling during various news programs.

REDMOND, Wash., Sept. 16, 2013 /PRNewswire/ — Bing.com and FOX News Channel (FNC) are teaming up on the Bing Pulse online voting tool, enabling viewers to share their opinions and reactions to news commentary in real time online at http://Bing.com/politics. With the new feature, viewers will have the opportunity to interact with the panel segment on FNC’s “Special Report with Bret Baier” (weeknights at 6 p.m. ET) to offer their feedback instantaneously.

“This is a first for evening news,” said Josh Gottheimer, general manager of Strategic and Special Projects at Microsoft Corp. “With the Bing Pulse, viewers get a seat at the table to weigh in on the discussion. It’s the perfect marriage of the Internet, Bing’s big data technology and television news programming.”

Earlier this year, Bing and FNC debuted the Bing Pulse as part of the network’s coverage of the 2013 State of the Union address. The breakthrough Bing Pulse recorded the largest live online poll in history, garnering 12.9 million votes during President Obama’s live address. Real-time results from the tool were shown on the network and available at http://Bing.com/politics.

How it works

The Bing Pulse allows people to join the conversation by “voting” every five seconds on their reactions to the content they are watching during the panel’s discussions. Viewers simply go to http://Bing.com/politics from a computer, tablet or mobile device to connect with the conversation. Unlike typical polls, the Bing Pulse allows people to self-identify as male or female and register their party affiliation. The Bing Pulse enables Americans to track and share opinions on the top issues of the day. As the panel discussion progresses on the program, viewers have five choices to characterize how they are feeling about the discussion: strongly agree, somewhat agree, neutral, somewhat disagree and strongly disagree.

The live count of the number of “pulses,” or votes, is shown as a line graph of how users react to language and issues throughout the discussion that is visible on-screen. In addition to measuring the sentiment of the audience about the conversation, the Bing Pulse also provides an intensity score, which highlights the moments on the panel segment when the greatest number of viewers voted at the same time.

Data is split by gender and political affiliation. During the course of the program’s panel, the Bing Pulse features updated results every few seconds on the TV screen with data also available at http://Bing.com/politics. Final results are reported at the end of the program.

During a month long pilot of the tool on the Friday editions of “Special Report” in August, millions of votes were cast and as many as 60,000 votes per minute were recorded during the panel discussions on the program.



About Author

Pradeep, a Computer Science & Engineering graduate.

  • Randy P

    FAUX News… yea, I’m sure those polling results are gonna be accurate. LOL

    • robertwade

      Just about as much as PMSNBC, CNN and the other liberal networks. So quit whining, sit down, shut up and color.

      • AS147

        Extremist fear mongering versus liberal views. I know what I would pick and I suggest you take your own advice

        • robertwade

          Most of what I hear from your beloved liberal hacks is fear mongering. You people make me ill.

  • Yuan Taizong

    Although I’ve never been a fan of polls, if you look at the raw numbers of features Google offers, which is 16 compared to American Bing, which is 15, Google has a slight lead (although as Google has been cutting a lot of their services in the name of ”spring cleaning” and Microsoft doesn’t place links to most of their products on Bing, not even other Bing products, this is not a fair comparison), but having an extra link would make it equal.

  • robertwade

    I would be a good idea to integrate this capability into the FOX News app. Just sayin’….

  • PoohGQ

    Why does Bing have to realign themselves with a proven faux news channel again??!!

  • techblogger

    Man this is a pure shit move on the part of Microsoft. I could abandon Windows Phone behind this move and move to IOS and OSX. And I just might. This is a deal breaker for me.

    • AS147

      I was dismayed to see this. There are so many reasonable and balanced organisations to align with by this network !? Really MS talk about shooting yourself in the foot with your major demographic. Next you will be aligning yourself to Rand Paul and Ted Cruz(Crud)

    • robertwade

      Then please do. Clearly, you are an emotionally driven person of questionable intellect.

      • techblogger

        Clearly you think you have intellect you fake American.

        • robertwade

          You’re laughable. I’m born and raised in the USA. And happily enjoying more freedom in the great state of Texas than most of the rest of the nation is experiencing as people bow at the alter of socialism.

          • techblogger

            Fake American. Pradeep, put a link up so we can write Bing to share some prospective.

  • AS147

    MS and Fox news, that is BAD news.

  • jimski27

    Fair and balanced.