Experian Hitwise have released their monthly stats for search market share in the USA, and the data continues to show an erosion of Google’s market share and growth in Bing-powered searches.
In the 30 days July to August 2011 Bing and Yahoo search combined added nearly 1%, from 28.05 to 28.99, while Google dived around the same amount, from 66.05 to 65.09% of the market.
Year on year the numbers are even more stark, with Google dropping from 71.59 to 65.09 percent, down 6.5%, while Bing-powered search increased 4.4% to 28.99 over the same period.
While Google still has an overwhelming market share in the high 90% overseas, they make around 45% of their $30 billion plus revenue in USA, making each percentage lost by Google worth around $250 million.
With Google still earning 97% of their revenue from the search business, the very unfocussed company, who makes a range of products from Chrome books to driverless cars, may find its revenue growth severely compromised pretty soon.
Read more at Experian Hitwise here.
