Bing Executive Qi Lu: “We’re serving Billions of queries for iOS Apple users”

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Many years ago when Android started to become more popular and eat into the iPhone’s dominance, Apple made a decision to lessen their reliance on Google.  In what became a PR nightmare, Apple created their own mapping solution and stopped using Google Maps.  In addition on the backend, Siri is now powered by Bing.  This was done well over a year ago and an announcement was made at the time.  Up until now we have not had any numbers as to how many queries Bing receives from Siri users.   Qi Lu, the longtime head of Microsoft’s search and online services, shed some light on this in a recent interview with Recode:

We haven’t heard a lot about search in a while. We’ve heard that Yahoo hasn’t been very happy with the partnership. Is it critical to Bing’s future to have that Yahoo partnership?

We’re very happy with the Yahoo partnership. We are strongly committed to do what we can to deepen that partnership.

Scale is indeed a critical part of search for both end user experience and search economics. We are focused on getting more value, getting more scale through organic growth but also through partnerships.

You may know this, but Bing provides back-end services for Apple’s Siri. We’re serving billions of queries for iOS Apple users. Both sides, Apple and us, are very happy with this partnership. That brings more scale.

The other is our partnership with Amazon. On Kindle devices, Bing is also the search default, and we are getting more and more volume. That’s still early. We see a lot of opportunities to drive more partnerships.

Source: Recode



About Author

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • Devin Lane Meredith

    that’s awesome :D

    • hushv

      is the partnership FREE?

      • TrySomethingElse

        nothing is free

      • hysonmb

        It could be just mutual benefit. Bing gets more hits from iOS users and Apple doesn’t have to deal with Google. There may or may not be any monetary value in the deal but it’s something both companies wanted.

  • Nham Thien Duong

    I hope that the partnership with Yahoo! continues, otherwise Microsoft should buy A.O.L. and Yahoo! as content providers they could unify to make a company that can beat Google in online services, at-least in North- and South-America + Japan. :-)

    • Bugbog

      Yahoo isn’t really worth it, excepting their [almost] legacy user numbers.

  • http://leonidam.wordpress.com/ leoniDAM

    Please tell to Qi Lu to expand the Bing services and features outside of the US!

    • reKitab

      I use Bing as my default browser homepage. It’s served me well for years. I live ouside the US. If you speak english, Bing US is a good start, imho!
      http://www.bing.com/?scope=web&setmkt=en-US&setlang=match&uid=C93B09BF&FORM=W5WA

      • http://leonidam.wordpress.com/ leoniDAM

        Yes i know and i do the same, but first of all when i try to make some search in my language the result is not very well (but is ok when i search for something in english), second the search is only one feature of Bing there are more feature that aren’t available outside the US.
        Think to snapshot, i can’t have it localized info (for example ot redirect to the English Wiki).
        But the most important thing is that if i’m italian i want to use it in italian and i want to search italian content (most of the time), i can’t use a workaround to a have fully featured service.

  • hushv

    Steve Elops should have become of yahoo CEO. Microsoft would have an easier time keeping the bing partnership or even buy it out.

    Melissa is doing a good job so far, prepping Yahoo for a Google buyout and an eventual return to Google.

    • Joe_HTH

      Meyer can dream on, because there is no way in hell the Justice Department will ever okay a deal for Google to buy Yahoo. In fact, the Justice Department has already quashed a Google/Yahoo partnership in the past. Why? Because it completely kills any sort of competition in the search market.

    • grs_dev

      What movie were you watching?

      What you described would require Yahoo to drop to like 5th place in the market, which at that point, I guess since Bing is right now the top contender to Google Search, would be a good thing for Bing.

      It’s amazing how many people think that Google Search is Google’s bread and butter. It’s really the display network side that represents the cash cow at Google. Search is just the store front.

      Google Display Network does 6x the volume that search does. The battle is not over search. The battle is over digital advertising period.

      On one hand you have Google and on the other hand you have the alliance of Microsoft + Facebook + Yahoo. There is also AOL out there but they’re like Switzerland in this scenario.

      We’ll see what happens.

  • NITSUK

    I agree with @leoniDAM:disqus as in UK we only get the basic Bing features and really like the US features expanded outside UK ASAP, maybe this will all be interoduced with Cortana on Windows Phone.

    Microsoft should buy out Yahoo and also get a their own video service (maybe rebrand MSN Video as Bing Video) as good or better than YouTube or… just buy Vimeo, which then would put Microsoft in a very better position long term.

    • Duk3togo

      LOL, Bideo (Bing + Video)… They need one to create competition to YouTube. I’ve been using dailymotion as much as possible trying to get away from Google.

  • LexicoRed

    Ironic the company Microsoft saved is now dependent on it :-/

    • grs_dev

      Ummm I don’t see the irony. I think it’s a mutually beneficial relationship. Bing is probably getting more traffic from kindle and facebook than from iOS.

      I am not sure I agree with statement you made about [Microsoft] is dependent on [Apple]. If anything, it’s the other way around, and it has always been. Apple just has always had a hard time admitting it…