Today Bing dropped its beta label in Australia to officially launch its desicion engine. Microsoft claims key features of Bing are:
- Bing is task oriented – designed to help you get things done more quickly, with less queries
- Bing is visually organised – displays search results with more than just blue links
Nearly 3 million Australians use Bing search engine each month and local Bing users are increasing. Traffic increased by more than 65% between June 2009 and Sept 2011.
Also Microsoft has done localisation effort to match Bing with local customers.
Bing Australia partners and suppliers include: Australian syndicated content provider HWW, Navteq/Nokia, Sensis and Australian photographers for local Bing homepage images. Thanks to these partnerships, there are now more than 1,000 Australian attractions covered by the Bing ‘attraction feature’ and more than 1.25 million Australian local business listings in Bing local.
You can read the full press release here.