Bing Targets Australian Search Market With Bing Ads Platform

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For the more than 5.5 million unique Bing users in Australia, Bing Ads, which delivers paid search ads to Bing users, will be launched in Australia in early July 2013. Bing Ads global general manager Steve Sirich said, “Already 25 markets are using Bing Ads and now it’s Australia’s turn. Just 12 countries represent 95% of revenue for global search advertising and Australia also sits in the included list.

He further added that based on the feedback and conversations with the advertisers, Australians deserve more than one search engine and advertisers deserve a choice for the ad platforms. Steve Knowles, Operations Head, Adobe Digital Marketing who welcomed the move said that there is a good buying to be had across Bing and Yahoo! – a search term which might cost an advertiser $1 on Google could be as low as 70% for the equivalent on Bing and Yahoo!.

Source : adnews

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