Bing’s Most Searched Social Networks of 2013; Google+ Comes In Dead Last

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Bing Trends 2

When Bing first started out as Live Search it used to have a search service called xRank.  xRank kept track of notable celebrities, musicians, politicians, etc. and ranked them in order of popularity from Bing search query results. Microsoft shut that service down in 2010.  However, like Google Microsoft still publishes results of some of the most popular searches at the end of each year.  Here are the most popular social networks by country.

USA’s most searched social networks of 2013

A new entry on several of Bing’s most searched lists, pinboard-based image-sharing site Pinterest has rocketed to number two in the US. From wedding ideas, to recipes and much more, Americans couldn’t get enough of Pinterest this year.

  1. Facebook
  2. Pinterest
  3. Twitter
  4. LinkedIn
  5. Instagram
  6. tumblr
  7. Reddit
  8. Vimeo
  9. Vine
  10. Google+

The UK’s most searched social networks of 2013

The high popularity of professional networking is also evident, with career-focused site Linkedin finding a place in several top 10s alongside its social counterparts, such as in the UK. In 2013, the website announced that it had reached over 250 million registered users.

  1. Twitter
  2. Linkedin
  3. Skype
  4. Facebook
  5. tumblr
  6. Instagram
  7. Pinterest
  8. Reddit
  9. Spotify
  10. Vimeo

Spain’s most searched social networks of 2013

Spain’s home-grown social networking site Tuenti also had an increasing presence, coming in second in the top 10 behind big-player Facebook.

  1. Facebook
  2. Tuenti
  3. Twitter
  4. Instagram
  5. Pinterest
  6. tumblr
  7. Vimeo
  8. Myspace
  9. Google +
  10. Vine

Japan’s most searched social networks of 2013

2013 was the year Twitter really hit the big time, with the microblogging site filing for an initial public offering and being on the New York Stock Exchange for the first time in September. Valued at around $31million at the end of its first day, the site tops the list in Japan, ahead of fellow US-based company Facebook and Japan-based Mixi.

  1. Twitter
  2. Facebook
  3. Mixi
  4. Google +
  5. Ameblo
  6. LINE
  7. GREE
  8. Mobage
  9. Tumblr
  10. LinkedIn

Italy’s most searched social networks of 2013

Facebook’s dominance was also felt in Italy, though Google’s social venture Google+, which combines features like Gmail, Hangouts and Youtube, took second spot.

  1. Facebook
  2. Google+
  3. Twitter
  4. YouTube
  5. tumblr
  6. Instagram
  7. Pinterest
  8. Vimeo
  9. MySpace
  10. Vine

India’s most searched social networks of 2013

As with several in North and South America, along with Europe, Facebook and Twitter were the big hitters in India. More direct forms of social networking, like video calling software Skype and instant messaging service WhatsApp also feature.

  1. Facebook
  2. Twitter
  3. Skype
  4. MySpace
  5. WhatsApp
  6. Line
  7. tumblr
  8. Pinterest
  9. Instagram
  10. Viber

Germany’s most searched social networks of 2013

The top 10 for Germany has a distinctly local feel, with three of the top four social networks – Jappy, Wer-kennt-wen and Xing – founded within the central European country, along with ninth-placed Stayfriends.

  1. Google +
  2. Jappy
  3. wer-kennt-wen
  4. Xing
  5. Facebook
  6. Twitter
  7. Linkedin
  8. Tumblr
  9. Stayfriends
  10. YouTube

France’s most searched social networks of 2013

Over in France, rapidly-growing image-and-photo sharing site Instagram – which also allows users to digitally edit their pictures and share them through other social applications – is the third most searched for networking site. Its parent company Facebook once again takes number one spot.

  1. Facebook
  2. Linkedin
  3. Instagram
  4. Tumblr
  5. Vine

Related Reading: Bing’s Most Searched Celebrities in 2013; Kim Kardashian #2 (warning: nsfw!)

Related Reading: Bing’s Most Searched Sports Stars of 2013

Source: Bing Blog



About Author

Suril is a scientist, journalist and obsessive Microsoft observer. He holds an advanced degree in Biotechnology with minors in Biochemistry, Microbiology, and Molecular Biology. Send him tips on twitter: http://www.twitter.com/surilamin

  • V.A.N.

    Bing, as of now, still isn’t a major & serious player in Search. Bing is like London and Google is like New York. Does the opinion of a small sample size matter? Why would this stat even matter?

    • nohone

      1) This is not opinion, it is fact, data generated by searches of a smaller, but significant and growing search engine. If Linux with their market share and OSX with their market share are significant, then I would think that Bing, with 18% of the US search market is very significant.
      2) I like how you are complaining that Bing “isn’t a major & serious player” when the topic of Google+, the social web site that has its users only because Google forced their users to get a Google+ account.
      3) Being every time something from Microsoft is US only there is a large number of people complaining, enjoy the anger you get for calling London not a “major & serious player”

      • Guest

        Where did So.cl end up in the rankings?

        • tpradebe

          HAHA they forgot their own So.cl network

      • Nham Thien Duong

        True, with Google+ it’s everyone has a Google+ account wether they know it or not, I have a friend who has never used Gmail or YouTube, I told her that I’ve send her a message on Google+ and she was surprised that she had a profile, that happened 5 times this year alone…

        • free2

          That’s BS.They clearly had a Google account and I am sorry as someone who’s been through many an account creation process you cannot make one by accident or without knowing it.

    • Ben A

      #offtopic, sorry don’t compare cities, London is a tad bigger in size of an city but in population and some other stuff, NY is a tad bigger. London is one of the major cities in the world.

  • freeman2

    Yet another calamitous post. Why would anyone using Google+ use Bing and then how could it be in anyway used to measure the position of Google+.

    Google+ 540 million monthly users up from 390 million in May. Twitter has 230 million. I guess this post says more about the use of Bing than the use of Google+

    • nohone

      Google is forcing their users into Google+, kicking and screaming. Want to use YouTube, that is a Google+ use. Want to use GMail? That is a Google+ use. Want to use Google calendar? That is a Google+ use. Imagine if every someone used their Windows computer Microsoft counted that as a Bing use, how Google fanboys would be having a fit.
      Oh, and freeman2, what happened with freeman? That account get banned by discuss?

      • Guest

        Google+ is to Facebook as Bing is to Google both second rate failures.

        • Bugbog

          Bing is transcending its birth as a Search engine. And FYI, Google is now adapting trends from Bing into its own! (Checkout their “new” feature, of showing app selections in your search display w/ direct links to the play store)

      • freeman

        Can you actually show me any post, website or even screen shot proving that you require a Google+ account to use Google calendar or the Google Play store?

        Then there is youtube, So lets get some facts right about this. Kicking and screaming you say yet despite coverage on CNN, the LA times and most tech sites they have still only managed 222,000 signatures on a petition. Not many quite kicking and screaming is it.

        As for Bing Microsoft have built Bing directly into windows 8.1 ads and all. What are you on.

        Yet again in regards to my account your wrong. You may as well keep the trend going I suppose.

        • nohone

          If you want to leave comments on the Play store, you are required to have a Google+ account. This article even says it is a good thing because “It’s also a good way to pump numbers up”:

          http://www.androidcentral.com/google-user-reviews-now-go-google-play

          For Google calendar, if you want to use calendar, you need an account. If you use an account, you are forced into Google+.
          I looked up the article on CNN, so because they write one article supposedly everybody read it and they flocked to Change.org? We know how everyone hated (at least that is what people like you said) the start menu being removed from Win8. There was news article after news article about it. Change.org has a petition for Microsoft to add the menu back. It has 50 votes. Giving a choice to hide the “hated” metro petition – 128 votes. If those two items were so hated, and didn’t even get a combined 200 votes, Google getting 222,000 signatories I think is quite significant – as if a web site like change.org means anything. Oh, and you were just looking at one petition, one has 220,000 votes, another has 47,000, and more with a few dozen to a few thousand.

          As for your account, you are using different accounts, different spellings. You are trying to do something to hide your posts.

          • Lou_Sasshole

            But you originally said that you need a G+ account if you want to browse the Play Store, you only need it to leave reviews…

            – Google had a high number of active users even before the YT integration. 220k votes really isn’t significant when you consider how many people use the service.
            – No one is kicking and screaming, those that have a G+ account can simply delete it and use the other services without issue (ive done this before).

          • freeman

            This is just nonsense you have been caught making stuff up,

            Proof you don’t need a Google+ account to use Google Calendar. You only need a Google Account.
            http://goo.gl/vz70Cm

            Then lets look at your comments about the play store which where “Want to browse the Google Play store? That is a Google+ use.”. This isn’t true, since you have now gone back on that (rather deceitful) and posted you need it to post comments.

            Google getting 222,000 votes is nothing and unlike the windows 8 start button you mentioned the only figure that counts is sales. While Android hits 81% smartphone market share with over 211.6 shipments. While PC sales have suffered the “most severe yearly contraction on record” in 2013. Where a -5% decline in the commercial market is seen as a positive.

            I will post as I want how I want. Its a simple matter of what device or chrome profile I am logged into at the time. You don’t like it don’t read it.

          • Guest

            @nohone your making stuff up is really making you look bad, and now everyone is noticing it , stop before you lose all credibility.

    • Guests

      Yet another calamitous comment. Why would anyone think that this article could be in anyway to measure the position of Google+ ?
      This is just an article to relay the top Bing search result, not even a single word to slander Google+. May be you find the ‘Dead Last’ offending?
      I am pretty sure Google has their very own top searches too.

  • un-village-seoul

    google+ is a massive failure and this is why google is shoving it down YouTube users throats makng them have a + account before they can leave comments, or before comments appear. google is f_ _king up YouTube by doing this.

    • Nham Thien Duong

      I honestly like the new system.

    • Ben A

      the new comment system is trash.

    • arrow2010

      Google+ and Hangouts are a massive success. Where is MS social network? yeah nowhere.

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  • Nham Thien Duong

    I didn’t know Bing Trends exist, that’s what I love about being a Microsoft-fanboy, you can learn about a new Bing [service] every day :-)
    Bing has a reaction to Google Trends.

    Google+ is just there to be ”different”, it’s like what Vimeo is to Google YouTube or what O.S. X is for Microsoft Windows, it is a Hipster-magnet and Facebook-haters try it, personally I like some aspects of Scroogle+, but with Google you never know when they’ll pull the plug on your favourite services.

  • CX1

    Does anyone use Google+ by choice?

    • tpradebe

      i do