Review Category : marketing

We reported few hours back that popular display research firm DisplayMate rated Surface Pro 3 display as one of the very best and most accurate displays available on any mobile platform and OS. They came to the conclusion by analyzing various lab measurements in the following categories: Screen Reflections, Brightness and Contrast, Colors and Intensities, Viewing Angles, LCD Spectra, Display Power. They called it “an excellent top tier display for professionals that need a very accurate and high performance display for their work, and for consumers that want and appreciate a really nice and beautiful display.” Microsoft Surface Display team today highlighted this accolades in their blog post and offered a detailed look on how Microsoft improved the Surface Pro 3 display on various factors. Reflectivity and Ambient Contrast: For Surface Pro 3, the team wanted the images displayed to appear clear and with pure color, like the sky to ...

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Recode today reported that Microsoft has hired Qualcomm Executive Vice President Peggy Johnson for a high-level executive post at Microsoft. In the 24 years Johnson has worked at Qualcomm, she has held positions in nearly every facet of the Company. Qualcomm website provides the following info about her current position at Qualcomm, Peggy Johnson is executive vice president of Qualcomm Technologies, Inc. and president of global market development where she is responsible for commercializing new business opportunities and developing strategic relationships for the Company. Notably, she is responsible for the Company’s global marketing organization and oversees Qualcomm Labs, a wholly owned subsidiary of Qualcomm Technologies, Inc. that serves as an incubator focused on launching new businesses and products, as well as exploring new market segments for Qualcomm technologies. Johnson also serves as a member of Qualcomm’s executive committee. Source: Recode ...

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Microsoft today announced they are adding P90X® for Xbox Fitness and it will be exclusive on Xbox One. P90X for Xbox Fitness is a 30-day extreme workout program featuring five all-new custom routines designed to get you completely ripped. Your trainer, Tony Horton, will push you to your limits with explosive moves that work your entire body from head to toe. With the help of Kinect for Xbox One, which monitors and corrects your form and function, this one-of-a-kind customized workout will get the results you want fast. P90X will be available from today for $59.99 and in mid-August, P90X for Xbox Fitness will make a downloadable calendar and nutrition plan available to give you everything you need to complete your transformation. via: Xbox Wire ...

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As announced earlier, at Comic-Con International: San Diego happening from July 24-27, Microsoft Xbox team offered the first look of Halo: Nightfall live-action digital series. Halo: Nightfall, the upcoming live-action digital series from 343 Industries and Scott Free Productions. 343’s Kiki Wolfkill (Executive Producer), Frank O’Connor (Franchise Development Director)along with key Halo: Nightfall cast and crew, spoke about the details of the story and production. Halo: Nightfall introduces a pivotal new character, Jameson Locke, a legendary manhunter and agent with the Office of Naval Intelligence (ONI), Earth’s most powerful and secretive military branch. When he and his team are caught in a horrific biological attack, they unravel a plot that draws them to an ancient, hellish artifact, where they will be forced to fight for their survival, question everything, and ultimately choose between their loyalties and their lives. Taking place between the events of Halo 4 and Halo 5: Guardians, Halo: Nightfall is Locke’s origin ...

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Microsoft today released a preview version of “Catan Anytime,” a new social version of the beloved board game “The Settlers of Catan,” is available for free. This is game is developed to promote Internet Explorer, so it works in any modern browser with best experience on IE. Catan Anytime game developed to be fast, fluid and designed for touch making it easy to play the game from mobile browser to your TV screen with IE on XBOX. Catan Anytime is a partnership with creators of Catan, Mayfair Games and Bontom Games. This preview release features the latest HTML5 web standards and real-time in-game social interaction. As part of the ongoing collaboration, we will be releasing the complete Catan ruleset: Development cards, Achievements, and Ports at GamesCon in August. This brings Catan Anytime to full parity in game rules with the board game.  We hope that the parity in rules, combined with the unique capabilities ...

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Comic Con conference is happening this week in San Diego and Microsoft’s Xbox team will be there with gamers lounge, developer panels and more. But what if you don’t have a badge? Microsoft is planning to allow gamers to experience everything we’ve got on offer at the Xbox Lounge. Microsoft was able to clear access for several dozen non-badged Xbox fans this Thursday night only. You can go there and play games that aren’t even out yet! Here’s what you need to know: When: Thursday, July 24th at 9:00 PM (open til Midnight) Where:Manchester Hyatt San Diego, 2nd Floor, Seaport Ballroom (look for the line labeled “Xbox Community/Major Nelson”) Who: Xbox fans 21 and older (ID will be checked!) What you can do: Play Sunset Overdrive, Evolve, Forza Horizon 2, Fable Legends, Ori and The Blind Forest, Madden NFL 15 and much more (!) Talk to the devs. See and ...

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Microsoft today highlighted one of their successful customer stories in the sports business. The British & Irish Lions rugby team uses Microsoft as their secret weapon Microsoft for their success. Microsoft’s devices and services helped them win a 41-16 triumph over the Qantas Wallabies in the tournament final (a Test Series decider) in front of 84,000 people at Sydney Olympic Park in July 2013. If Microsoft was a rugby player on the Lions all-star 2013 team, it would’ve been the head coach – the one ultimately responsible for bringing every element together, says Charlie McEwen, head of sales and marketing for the Lions. He says it was responsible for communicating, adapting, directing and evolving the best components to succeed. This team is using Microsoft technologies right from hosting their apps and websites in the cloud to Xbox for entertainment for their players during free time. Fans around the world followed the Lions’ every ...

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Microsoft OneNote team today posted a parody video to promote OneNote integration in the Microsoft Surface. This is a parody of “Sexy and I Know It” by LMFAO, watch it above. It was recorded and produced by the OneNote Engineering Team. OneNote Engineering team celebrated the launch of OneNote for Mac early this year by creating a parody of One Day More song from the film Les Misérables. Watch it below. To get OneNote for free and learn more: http://www.onenote.com. ...

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After China, now Russian government is trying to reduce the reliance on Microsoft and other US based tech companies in governmental agencies. The reason seems to be the same security issues cited by China. They fear that the backdoors and bugs in software will allow suppliers access to confidential data. Hewlett-Packard, IBM, Microsoft, Cisco Systems, Oracle and SAP had combined revenue of $8.1 billion from Russia last year, and if Russia is going to move forward with their current plans, then these companies may get affected on sales. The State Duma, Russia’s lower house of parliament, is drafting a bill to require government agencies and state-run enterprises to give preference to local providers of software and hardware, according to a document from the commission for strategic information systems obtained by Bloomberg News. The paper addresses criteria for tender processes such as favoring products that don’t have imported, licensed components. “This all ...

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If you have a Xbox Live Gold subscription, you will be able to download 2 free games every two weeks on your Xbox 360. Battleblock Theater is an action-packed platformer arcade game that is now available for free to download as part of Games with Gold. This game even offers great multiplayer modes. Xbox Wire said the following regarding this game, The entire game is narrated quite brilliantly, too. Hatty Hattington not only lays out the story, but gives constant, not-so-helpful quips when you screw up or do something cool. These are sure to bring a smile to even the most serious gamer’s face. You also get cool music, colorful art, tons of unlockables, secret areas, plenty of replay value… Game Description: Shipwrecked. Captured. Betrayed. Forced to perform for an audience of cats? Wait, what?? You’ve just unlocked the door to BattleBlock Theater! There’s no turning back once you’ve started on ...

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Last week we reported that, at Comic-Con International: San Diego happening from July 24-27, Microsoft Xbox has planned for lots of events to attend and games to play at the show. The events will offer first look of Halo: Nightfall live-action digital series, first glimpse at “Atari: Game Over,” and more. You can read more about it here. At Xbox Lounge, there will be over 85 gaming stations featuring more than 25 different Xbox One games, The Xbox Lounge is a must-visit for any gaming fan at SDCC. We’ll also be hosting tournaments, special guest appearances and signings, and photo ops with Halo, Dragon Age Inquisition and Evolve. Complimentary phone charging stations and a lounge atmosphere mean there’s something for everyone.   Also, they are giving away custom Xbox One consoles. You could win a gorgeously designed Xbox One that’ll make you the envy of your friends, just by stopping by the Lounge and ...

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Yesterday, we reported a potential bug Google Chrome that will cause poor battery life on Windows laptop during web browsing. There is a potential bug in Google Chrome that drains your battery life and even may cause performance degrade. The bug is related to “system clock tick rate” in Google Chrome. System clock rate determines the active state of the processor, usually it would be 15.625ms when Windows is in idle mode. What Google Chrome does is that it sets the clock rate to 1.000ms making the processor waking up more than the usual. System clock rates of 1.000ms might increase power consumption by “as much as 25 per cent”. So, how does Internet Explorer handle the same issue? When you are doing regular web browsing, IE11 sets it to 15.625ms, but when you play YouTube video, it reduces it to 1.000ms for better performance. After 2 years, Google has ...

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In May, Microsoft announced a new Xbox One SKU at a lower price point that will start at $399. The only difference is that you won’t get Kinect sensor with it. This SKU was made available in all markets where Xbox One is currently on sale. Xbox Marketing Director Harvey Eagle recently said during a talk attended by TrustedReviews that they are seeing increasing sales momentum for Xbox One in the past weeks. Today, Microsoft confirmed the same by officially announcing that over the past month, they have seen a strong spike in interest in Xbox One console options, including the new $399 offering. In fact, since the new $399 Xbox One on June 9th, sales of Xbox One more than double in the US, compared to sales in May, and solid growth in Xbox 360 sales. We’re excited to welcome so many fans to Xbox this summer and we can’t wait for them ...

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Microsoft today announced the launch of the Ad Controls creative solution in the UK. These ad controls are a rich and engaging video, image and content solution running across the Windows 8 advertising platform. For the first time, Microsoft partnered with the 7stars to collaborate with the brand team at Nominet to find the best way market  launch of the new .uk domain. This high-impact creative solution will be running across PC & tablet users from 14th July through to the 11th August. Focussed around the concept of ‘Shorter is Sweeter’ the final ad execution seamlessly combines video, imagery and editorial content to engage and educate consumers on some of the most commonly used abbreviations that have become engrained into everyday language. Gabi Sillars, Digital Account Director at the7stars had the following to say about the campaign  “When planning this launch campaign we were focused on reaching digital natives to drive awareness and understanding of the new ...

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Microsoft today announced that they have began shipping thousands of Kinect for Windows v2 sensors to developers worldwide. Also, they have released a preview version of the Kinect for Windows SDK 2.0. Microsoft was testing Kinect for Windows v2 sensor with no.of developers in private preview for months, one of them is Disney Entertainment. Disney has created a virtual reality game based on Kinect to promote their upcoming animated comedy-adventure feature film Planes 2: Fire & Rescue which is releasing in August. The game lets fans of all ages take on the role of the film’s firefighting planes, Dusty and Dipper, as they race to protect Piston Peak National Park. The Kinect-powered experience does more than just control Dusty and Dipper—it lets players virtually become Dusty and Dipper, using body gestures to control the planes. Players’ arms become wings, and as they swoop and sway, their firefighting avatars execute aerial ...

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  As per the latest report from eMarketer, Microsoft might beat Yahoo in global digital ad market share. Microsoft is projected to increase its market share from 2.45% to 2.54%, while Yahoo is projected to lost market share. In terms of revenue, Microsoft will increase by more than 20% over 2013 to reach $3.56 billion. Google remains the dominant player with Facebook growing fast in the second place. Yahoo’s push to maintain its position as a top global ad seller will take another hit in 2014, according to new projections from eMarketer. Though Yahoo’s ad revenues will be back in the black this year, increasing its global digital ad revenues by 2.7% after a decline of 2.1% in 2013 to reach $3.53 billion, the company’s share of the $140.15 billion digital advertising market will fall from 2.86% to 2.52%. At the same time, Microsoft will grow its net worldwide ad revenues by ...

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