Review Category : marketing

Microsoft today released Windows 8.1 Update for Windows 8.1 users. This Windows 8.1 Update and Windows RT 8.1 Update include improvements to make Windows more familiar and convenient for devices that use keyboard and mouse input. Also this update includes security and performance updates, and they must be installed for your PC to receive any future security updates for Windows 8.1 or Windows RT 8.1. You can find details on how to download here. Also, Microsoft posted the change log for consumers in this update along with tutorial videos. Find them below. Power and Search buttons on the Start screen. These buttons appear in the upper-right corner of the Start screen next to your account picture. You’ll be able to quickly and easily shut down your PC or search for things right from Start. (Some types of PCs don’t have the Power button on Start. You can shut down your PC using the Power button in the Settings ...

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In celebration of the release of “Captain America: The Winter Soldier” and in the spirit of heroism, Marvel and Skype partnered to make something meaningful. Skype and its employees have raised funds to give a heroic 10-year-old Ugandan orphan named Kasiita Ben the educational tools he needs. Kasiita came to Skype’s attention because of students at George Street Middle School in New Brunswick, Canada. They’ve long been meeting with Kasiita and other Ugandan children over Skype as part of CHAT to the Future, a Skype in the classroom partner. CHAT is a nongovernmental organization that pays for rent, necessities and school fees for 17 orphans rescued from poverty and illiteracy in Kampala, Uganda. Students in over 40 North American schools are using Skype to establish meaningful relationships with their Ugandan friends, including helping to fund their living and learning needs. In reward for their own heroic fundraising work, Marvel and ...

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Here is a great way to get a free month of Xbox Live service from Microsoft. You just need to sign up for Bing Rewards program to enjoy this offer. You will join the millions of members earning free gift cards from Xbox and other popular brands just by searching with Bing. This offer ends April 25, 2014. Don’t miss out. Sign from the below link. If you are new to Bing Rewards, sign up here. What is Bing Rewards? Redeem credits for rewards in the Redemption Center. Choose from popular brands including Amazon.com, Starbucks, Xbox, Fandango and more. You can even donate your credits to your favorite charity.** How to earn Bing Reward Credits? Earning credits is easy. Search with Bing on your PC and phone, try new features and take advantage of exclusive offers to see your credits start adding up. Status upgrades allow you to earn even ...

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We all know that Microsoft is working on original content for Xbox platform. Microsoft hired former CBS Corp. head Nancy Tellem few years back to lead its studio efforts. Microsoft is trying to target the core gaming audience between 18 to 34 years old. Bloomberg today reported many details about Microsoft’s plans for original content. The studio now has six series lined up — including a science-fiction thriller called “Humans” about humanoid robot workers — and more than a dozen projects in development. More info on the content to come, One way Tellem, who was also part of the team that debuted “Friends” and “ER,” plans to distinguish Microsoft is by adding interactive aspects to each show to make use of Xbox technology. Her first offerings are a street football reality show called “Every Street United” timed for the World Cup, as well as robot thriller “Humans” based on a ...

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At BUILD developer conference, Microsoft Advertising team shared their details about their recent work to help developers better monetize their Windows 8 and Windows Phone apps. They released the following, New Advertising SDK for Windows 8.1 2 New Advertising SDKs for Windows Phone A New, modernized pubCenter A New Program to promote your Windows Phone app! The new Ad SDK for Windows 8.1 is designed to improve ad-funded monetization for app developers: The new SDK will unlock advertiser demand by enabling 3rd party ad serving (i.e., ads served by mobile rich media ad servers vs. ad served by Microsoft), aligning with MRAID v1.0 mobile rich media ad industry standards, and connecting to the Microsoft Ad Exchange Over the next few months, as more developers adopt the new ad SDK and we reach critical mass of inventory on the new ad SDK to offer to advertisers, we expect that fill rates ...

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Earlier this week, Microsoft announced the launch of Microsoft Video Network, a new offering that enables advertisers to buy user-initiated, non-skippable pre-roll video ads on brand-safe sites across 350 publishers. The Microsoft Video Network will help advertisers to reach for their campaigns outside of Microsoft’s owned and operated properties. Microsoft claims that Microsoft Video Network is hugely competitive when it comes to audience targeting, using a combination of Microsoft’s unique first party data along with leading third-party data providers. Over the past six years advertising budgets have moved away from traditional TV and into online video –accelerated by changes in traditional media consumption such as multiscreen and on-demand viewing, alongside technological advances that have led to digital media buying becoming less and less complex. These factors have led to video advertising spend rising approximately 85 per cent year on year according to the IAB, with the current supply and demand models ...

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To celebrate the launch of Office for iPad, Microsoft Store is running a great promotion for those who live near Microsoft Store. Microsoft Store will offer a free year of Office 365 subscription to the first 50 people who bring an iPad to a given retail location from March 28th through March 30th. Office 365 Home Premium subscription usually costs $99 per year and will offer following apps/services, 1 year subscription includes the latest full Microsoft Office applications1 Share your subscription with up to four members of your household4 Office on 5 PCs or Macs plus five iPads or Windows tablets3 Easily access your docs with Office Mobile apps for iPhones, Android, and Windows phones 20 GB OneDrive storage per user, for up to 5 users Call phones in over 60 countries with 60 minutes of Skype calls per month2 You can find the list of Microsoft Store retail locations ...

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Microsoft Surface digital marketing team has done this cool job of convincing a 12 year old girl to buy a Surface 2 instead of Apple iPad mini which she preferred. Recently a father tweeted Surface team a presentation that his 12 year old daughter created describing why she should get an iPad mini. He challenged both Surface and Samsung to take turns in a rebuttal, we gladly accepted the challenge. Microsoft in response created a presentation for that girl to convince her to buy Surface 2 and they won the challenge by selling a Surface 2 to her. Find the pictures from the below link to see what happened next. Source: Windows Team Blog ...

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Yesterday we reported that Walmart is now offering Xbox One Titanfall bundle for $449, a $50 off from the original price of $499. Now, the largest online retailer Amazon is now offering the same deal of selling Xbox One Titanfall bundle for $449 and it includes free shipping as well. This bundle includes: The Xbox One Console, the Xbox One Wireless Controller, the Xbox One Kinect Sensor, the Xbox One Headset, a one month Xbox Live token card, and a Titanfall full game token code Titanfall requires an internet connection and Xbox Live Gold Membership to play. The console is driven by a powerful combination of CPU, GPU and 8GB of RAM, governed by an innovative OS architecture, to deliver power, speed and agility Kinect is included with every Xbox One. Completely reengineered to be more precise, responsive and intuitive with unparalleled voice, vision and motion technology 720p or higher ...

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In a play on March Madness, Microsoft has created their own bracket of sorts.  Microsoft’s bracket contains a number of items offered at a discount.  There are four categories the PC/Tablet region, Xbox, Accessories, and Windows Phone.  You can vote for your favorite items to move them up in the bracket.  The item that wins in the end will be available in the Microsoft Store.  For participating in the bracket you have a chance to win $500. The contest is US and Canadian residents only and you can vote once a day until 4/3.  Each day you vote is a possible chance to win one of three $500 promotional gift codes.  The last offer standing will be available online and physically in Microsoft Stores. Take a shot at winning a $500 gift code by voting for your favorite deal. Microsoft is also running some limited-time offers on Surface, PCs, Xbox ...

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Microsoft is known for their marketing videos of Surface which directly compares other competing tablets. Now, Samsung has released a video to promote its Galaxy Tab Pro tablet. It directly criticizes other competing tablets like Microsoft Surface, Apple iPad, etc,. When comparing with Apple iPad, the ad highlights that the iPad can only task, not multitask. And the display resolution of Galaxy Tab Pro is higher than that of iPad. As for Surface, it was criticized for having a keyboard like a laptop, a battery dock like a laptop, and a mouse like a laptop! I really don’t get the point Samsung is trying to make against Surface. Surface can be used just like a Galaxy Tab Pro without any keyboard covers, mouse, etc,. Anyway, enjoy these commercials. ...

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Sony Vaio PCs are known for their great quality and with the release of Windows 8/Windows 8.1, Sony has released different form factors allowing users to enjoy touch screens on their PCs. Sony announced few months back that they are leaving the PC business by selling the VAIO unit to a Japan based company. But that doesn’t stop Intel which is powering all these new Sony PCs from promoting them on their versatile nature. Watch the videos below. Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his ...

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Microsoft today announced  the Xbox 360 Spring Value Bundle that will be available soon at US retailers. Find the details about three different bundles that will be on sale and the cheapest bundle starts at just $249 (includes limited time $50 off from Microsoft). Click the name of the bundles below to order them from Microsoft Store. Xbox 360 250GB Spring Value Bundle – $249: This bundle includes an Xbox 360 E console with 250GB hard drive, the games Forza Horizon and Borderlands 2, a one-month Xbox Live Gold membership, Xbox 360 wireless controller, and Xbox 360 headset. Xbox 360 4GB Kinect Holiday Value Bundle – $299: The Xbox 360 4GB Kinect Holiday Value Bundle includes the Xbox 360 E console, Kinect sensor, two Kinect games including Kinect Sports: Season Two and Kinect Adventures, and one month of Xbox Live Gold. Xbox 360 250GB Kinect Holiday Value Bundle: The Xbox 360 250GB Kinect Holiday Value Bundle includes ...

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Despite its strong product lineup and services, marketing is still one of the areas where Microsoft lags behind its rivals. In the past, each of Microsoft’s division was responsible for their own marketing. Windows team will spend their marketing budget on creating commercials that focuses on Windows OS alone whereas Office team will target Office specific features. As part of “One Microsoft” strategy, Microsoft recently unified the marketing team across the company. Today, Adweek reported that Microsoft is planning to overhaul its approach to marketing by shifting from product-specific ads to broader consumer and business-oriented campaigns. Adweek obtained this information from Microsoft’s RFP shared to ad agencies. Microsoft is searching for an agency team that “optimizes talent, creates process and execution efficiencies, and gives Microsoft the best leverage in the marketplace,” the RFP stresses. Particularly revealing, the document states that Microsoft “believes a holding company model consolidating most of its ...

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The much awaited Titanfall game is just 7 days away from its launch. It will be available March 11, 2014 in North America and beginning March 13 in Europe for Xbox One, Xbox 360, and PC. Stand by for Titanfall. Crafted by key developers behind the CALL OF DUTY franchise, Titanfall is the first next-gen shooter that combines fluid wall-running, double-jumping action with powerful, fast-paced titan warfare to set the new bar for online multiplayer gameplay. Already the winner of more than 75 awards from critics around the world, Titanfall is winning over fans with its thrilling, dynamic first-person action gameplay featuring elite assault pilots and agile, heavily-armored, 24-foot titans. Titanfall Collector’s Edition bundle will be released in limited numbers, so you have to spend a bit more to get one of these. Pre order from the links below. Titanfall Collector’s Edition – Amazon If you don’t own a Xbox ...

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Clearance sale on certain PCs are going on at Microsoft Store and you can save up to $400 on some of them. Find some of them below, Sony VAIO Duo 13 Touchscreen 2 in 1: 13.3-inch Full HD touchscreen Intel Core i5-4200U 4GB memory/128GB SSD Up to 10 hours battery life Microsoft Store listing here. Samsung ATIV Book 9 Plus Touchscreen Ultrabook: 13.3-inch Quad HD+ touchscreen Intel Core i5-4200U 4GB memory/128GB SSD Up to 7.5 hours battery life Microsoft Store listing here. Razer Edge Touchscreen Gaming Tablet: 10.1-inch HD touchscreen Intel Core i7-3517U 8GB memory/128GB SSD Up to 4 hours battery life Microsoft Store listing here. There is a bunch of great deals going on at Microsoftstore.com for 8-inch Windows tablets. Most of them are under deal prices, so grab them before they go out of stock. Dell Venue 8 Pro 32GB is now available for just $229, Dell Venue ...

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