Review Category : marketing

Microsoft Bing announced the launch of Bing.com/awards, an awards season resource guide for consumers last month. It offers an interactive look at the 2014 award season including Golden Globes, the Grammy’s and the Oscars. Microsoft then said that the site will be updated periodically as the award season progresses. As Grammys 2014 got over yesterday, Bing.com/awards has now highlighted some performances from the event. The night was kicked off by a glamorous red carpet and one of the biggest color trends of the night was metallic. Taylor Swift’s silver Gucci gown captured 70% of the searches followed by Chrissy Teigen, Ciara, and Rita Ora who rocked the gold and silver look as well. The searches continued throughout the night as the audience was treated to performances that ranged from heavy metal to old-school country and everything in between. No surprise though, it was Katy Perry’s dark and magical performance of “Dark Horses” ...

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Have you ever had a bad dream of someone eavesdropping your private conversations through your browser? Yes, it may happen to be true if you are a victim of a Google Chrome bug. By taking advantage of this bug in Google Chrome, malicious sites can activate your mic on your device, and listen in on anything said around your device, even after you’ve closed those sites. Yes, Google was made aware of this bug and they have not fixed it yet. Here is how it works, A user visits a site, that uses speech recognition to offer some cool new functionality. The site asks the user for permission to use his mic, the user accepts, and can now control the site with his voice. Chrome shows a clear indication in the browser that speech recognition is on, and once the user turns it off, or leaves that site, Chrome stops listening. So ...

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Microsoft today announced the availability of the Windows 8.1 business user guide package. This user guide package includes a range of guides and video tutorials that will help enterprise users take full advantage of Windows 8.1. Windows 8.1 Quick Guide for Business – for online distribution Windows 8.1 Quick Guide for Business – raw files for printing Windows 8.1 Power User Guide for Business Windows 8.1 how-to video tutorials – A series of short videos (~4 minutes each) designed to educate business end-users on basic Windows 8.1 features and capabilities via guided, step-by-step instruction. Each video consists of real-world business scenarios, a full-screen demo with touch, mouse and keyboard guided by a voiceover providing additional information. These videos can be used as self-learning tools for your users and facilitate Windows 8.1 adoption. You can download the Windows 8.1 business user guide package from the Windows Enterprise site |Resources |Training. Microsoft also noted that this ...

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Microsoft today launched a new marketing campaign called Rethink  that will showcase how Internet Explorer is helping to create a web that is fast, beautiful, and perfect for touch. In the past two years, Microsoft has partnered with no.of companies and even build no.of project by themselves to promote IE and to showcase the power of the modern web. They are now trying to bring it all together. Rethink is about where the Web has come from and where it can go with a modern browser like Internet Explorer. We’ve taken a different approach than others by helping create experiences that work well not only with Internet Explorer but across any modern browser and device. People expect their browser to be fast and so do we. But that’s not enough, we’ve also built the best touch-first browser for your tablet. And we’ve made real progress over the past two years ...

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A recent stealth promotional campaign to promote Microsoft Xbox by Machinima came to light few days back. As per the new promotions, Machinima video partners will get an additional $3 per thousand video views for posting videos featuring Xbox One content. Machinima’s UK community manager himself tweeted about this promotion. It was also revealed that there was similar campaign around Xbox One’s launch in November, which offered an additional $1 CPM for videos “promoting the Xbox One and its release games.” These videos should have at least 30 seconds of Xbox One game play video that mentioned the Xbox One by name and also includes tag “XB1M13″. Microsoft and Machinima have not yet commented on this stealth marketing campaign. This is not a entirely new kind of marketing strategy as lots of other companies does the same. We will come to know about more such campaigns in the near future ...

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  Microsoft released a firmware update for Surface Pro 2 users in December and then later pulled it due to issues caused by the update. Microsoft then said, “To ensure the best experience for our customers during the holiday season, we have taken steps to remove the update for Surface Pro 2 that was previously published through Windows Update on December 10,” and even confirmed that they are working to release an alternative update package after the holidays. Today, there are reports that Microsoft Surface Pro 2 users are receiving firmware update dated 18/01/2014. Microsoft is yet to confirm whether this is the fix for the firmware update released last month or something different.   Source: Surfaceforums via: ZDNET Microsoft Releases Firmware Updates For Surface 2 And Surface Pro 2 With Lots Of Improvements Surface Pro 2 Firmware Patch Pulled From Windows Update; Fix Will Come Next Year Microsoft Working Through The Holidays ...

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Microsoft Open Technologies is a wholly owned subsidiary of Microsoft that is dedicated to improve Microsoft’s investment in open technologies. It often acts as  bridge between Microsoft and non-Microsoft technologies to make them work together in heterogeneous environments. For example, MS Open Tech developed the Node.js SDK for Windows Azure, they implanted the pointer events for Blink and more. Today, Microsoft Open Tech announced its new office in China. Read the full press release below. SHANGHAI, China — Jan. 16, 2014 — Microsoft Open Technologies Inc. (MS Open Tech), a subsidiary of Microsoft Corp. dedicated to bridging Microsoft and non-Microsoft technologies, on Thursday announced the opening of a subsidiary in China, Microsoft Open Technologies (Shanghai) Co. Ltd. (MS Open Tech Shanghai). MS Open Tech Shanghai will have a robust team of engineers, standards professionals and technical evangelists with roots in open source and open standards. The Chinese subsidiary will focus on ...

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Microsoft was ranked 5th among the top 10 US patent winners of 2013. Microsoft totally was awarded with 2,660 patents. IBM was once again leading the list with 6,809 patents for 21st year, followed by Samsung, Canon and Sony. Surprisingly, there are only three US companies in the list which are Microsoft, IBM and Qualcomm. Microsoft is the only company on the top 10 list which primarily does software business while the other 9 companies deal mostly with hardware and services which are easily patentable. The Top 10 U.S. Patent Winners of 2013: 1)  IBM             6,809 2)  Samsung         4,676 3)  Canon           3,825 4)  Sony            3,098 5)  Microsoft       2,660 6)  Panasonic       2,601 7)  Toshiba         2,416 8)  Hon Hai         2,279 9)  Qualcomm        2,103 10) LG Electronics  1,947 Press Release: MADISON, Conn., Jan. 14, 2014 — IFI CLAIMS® Patent Services, the leading producer of global patent databases, analytic solutions and innovative web services, ...

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At the National Retail Federation’s annual conference, Microsoft is touting how Windows can help retailers grow their businesses, increase customer satisfaction and reduce costs. According to a recent study conducted for Microsoft by Forrester Consulting, surveyed firms report that Windows 8 tablets can increase the effectiveness and accuracy of sales associates, resulting in increased customer satisfaction. Furthermore, businesses can take advantage of advanced management capabilities, high-level security and lower total purchase costs when compared with utilizing non-Windows tablets. Windows tablets are enabling a variety of business scenarios for retail customers, from helping sales associates improve customer service, boost productivity, and increase the size of customer sales. With Windows tablets, retailers can provide their customers with a convenient, fast purchase experience anywhere in the store through a modern point of sale device, and enable field reps and merchandisers to efficiently manage retail execution end to end. This video provides a great ...

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Microsoft today released two new promotional videos for Xbox One. The first one focuses on the immersive gaming experience with next generation titles like Ryse. Get lost in a new generation of games. If it were any more real, it would be real. The all-in-one, Xbox One. The second video is about media/critics praising Xbox One. For example, Forbes described Xbox One as the console of the future. Some media praised it as the most ambitious gaming console yet and one fan said that Xbox One is the best thing ever that could happen to mankind! Xbox One is the ultimate all-in-one entertainment system. But just don’t take our word for it – see what the press and fans have to say. … Music by The Hives Watch the video below. ...

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On November 22nd, as part of the Xbox One Launch celebration on Microsoft campus, there was a wonderful fireworks show. Microsoft captured the fireworks show using  a quad-copter. Xbox One’s Global Launch Party on the Redmond, WA campus November 21, 2013 – we captured the fireworks display from an HD camera mounted on a quad-copter flying 150 feet off the ground. This version has the full music mix added! Enjoy. via: istartedsomething ...

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Similar to what Microsoft did during the Xbox One launch, Microsoft now allows you to customize a letter to your girl friend/wife to buy an Xbox One. Message from Microsoft, You’re about as excited as a puppy with a new chew toy to get your very own, but there’s a little snag. Someone in your life hasn’t heard about the new generation in games and entertainment. Don’t worry. We got your back. Simply make your case and fill in the blanks below. With your explanation (and a little sucking up), they’re bound to agree Xbox One will be a great addition to both your lives. Here is the letter,   Source: Xbox ...

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After releasing couple of ads for Surface devices on comparing with Apple iPad, Microsoft today posted the above video ad today. In the new ad, Microsoft focuses on the built-in USB port of Surface devices. The port can be used to charge other devices, connect external drives, accessories, etc,. It compares this feature with Samsung Galaxy Tab which sports only one Micro USB port that will be required during charging. And you need additional accessories to use USB devices in Samsung Galaxy Tab. Watch the video ad above.  Check out more at http://www.surface.com/compare. ...

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Microsoft today released couple of ads to promote Surface devices by comparing them with the competing Apple iPad. The first ad shows the usage of tablets in the cooking scenario. If you want to use a tablet while cooking, Surface is a perfect device for you. Why? Surface comes with built-in Kickstand while you need to purchase separate case for iPad to make it stand straight. Also, the cooking app in the Surface works with gestures allowing you to turn your recipe pages with a wave of your hand. In iPad, you should shout at your tablet with voice commands which often fails. The second ad shows the scenario where a single tablet is shared among the family. In the case of Surface, you can create multiple user accounts with separate login and personalized environment. In Apple iPad, you always have one account and one home screen for all. What ...

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Microsoft wants everyone to enjoy their Xbox One consoles as soon as they receive it later today. Since Microsoft is planning mid-night launches throughout the US and other launch countries as well, many Xbox fans may not turn up to their offices tomorrow! Microsoft is well aware of this scenario and it is using this for marketing Xbox One with more consumers. They have launched a microsite where you can generate a fun Doctor’s note to whomever is making you do the thing that is not Xbox One. Play Xbox One. Doctor’s Orders. Xbox One is finally here. It’s time to spend some quality time with your console for a day (or three). That means you might have to get out of some obligations. Luckily, we have the solution. Simply fill in the blanks below and send your official Doctor’s note to whomever is making you do the thing that is not Xbox One. ...

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  Designers from design consultancy company Teague have reviewed the Sony PS4 design. Teague designed the original Xbox, conceptualized controllers for the Xbox brand, and created the Xbox 360 racing wheel. The review just focuses on the industrial design of the PS4. The console got some positive news, they commented that PS4 is a good-looking, nicely proportioned console that fits well into the modern living room. The controller and the design connection between controller and the console was criticized. Creative Director David Wykes commented that Sony’s controller looks like a piece of clay that’s been worked with too much. It’s always a challenge to design two functionally apposed objects to look like they’ve been born from the same creator; one a box to be quietly placed, admired, and left alone, the other a controller to be held and beaten into submission.  But the controller is the main touch point for the console; ...

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