Review Category : marketing

Microsoft today released a new video ad for the upcoming release of Windows 8. Even though the ad does not explicitly mentions Windows 8.1, it clearly shows the improvements made as part of the upcoming Windows 8.1 update. The video highlights the ability to snap apps side-by-side, different Live Tile size support, the return of the Start button, and the ability to have this same experience across tablets, laptops and PCs. Windows 8 customers can update to Windows 8.1 for free in the Windows Store, starting October 18th, 2013. With the return of the Start button, new ways to personalize your Start screen, and more ways to do more things at once, the new Windows gives you one experience for everything in your life. http://msft.it/NewWindows What do you think of this ad? ...

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Microsoft today posted couple of videos to promote their upcoming Surface devices. The new Surface 2 is powered by an NVIDIA Tegra 4 processor, with an improved battery life to up to 10 hours of video playback. The 10.6-inch ClearType display is now Full HD, and it sports full-size USB port has been upgraded to USB 3.0 for up to four times faster file transfers. Camera resolution of both front and rear camera has also increased. There is a 3.5-megapixel front camera and 5-megapixel rear camera, both capable of capturing 1080p video and featuring improved low-light performance, making face-to-face conversation with your favorite people crisp and clear. And more importantly the Surface 2 is slightly thinner and lighter than its predecessor. Surface Pro 2 is the successor to Surface Pro and is powered by a fourth-generation Intel Core i5 processor which, combined with other improvements, delivers increased performance and up to 60 percent longer battery ...

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Microsoft’s upcoming entertainment console Xbox One has become the exclusive video game console on the Toys “R” Us 2013 Holiday Hot Toy List and one of the Fabulous 15 Hot Toys for Holiday 2013. The Toys “R” Us Holiday Hot Toy List provides parents a guidance on the toys which should appear on children’s wish lists as the holiday shopping season gets underway.  “Identifying the toys that will make the Holiday Hot Toy List is no easy feat. It’s something we take great pride in – ensuring that the toys named with this distinction are truly the toys that kids from all corners of the country will be most excited about,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys “R” Us, U.S. “All 36 playthings named to this year’s list were chosen because they’re undoubtedly HOT, from Cra-Z-Loom, one of the most buzzed-about items this season, to Xbox One and ...

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When Windows 8 was launched last year by Microsoft, there were very few touch PCs in retail for customers to try and buy. Also the sales of non-touch devices lead to poor customer adoption of Windows 8′s modern UI and Windows Store. Microsoft and Intel are now looking to change the situation this holiday season with number of touch based and 2in1 Windows 8 form factors hitting the market. At IDF, Intel executive Kirk Skaugen revealed that 70% of the current Ultrabooks on sale are touch enabled. And Intel is focusing on increasing the number to 100% by making touch screen as a mandatory spec to be a next generation Ultrabook. Though ultrabooks are still a minor share of total Windows PC sales, there has been a recent jump in the growth of touch laptops, according to Stephen Baker, vice president of industry analysis at the NPD Group. “Touch has been doing much ...

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Microsoft has quietly launched a new program where customers can trade in their Apple iPads for new Microsoft Surface purchases at Microsoft Stores. Microsoft is ready to offer a minimum of $200 Gift card for your old iPad. This deal is only available in select Microsoft retail stores in US (including Puerto Rico) and Canada Bring in your gently used iPad 2, 3, or 4 and get a minimum of a $200 gift card to the Microsoft store. Looking to upgrade your tablet?  Check out the Surface RT or Surface Pro. Surface RT The revolutionary new tablet built by Microsoft comes pre-installed with touch-enabled versions of Word, Excel, PowerPoint, and OneNote. Starting at $349 Learn more Surface Pro The laptop in tablet form, built by Microsoft, runs your favorite Windows desktop programs and includes a one month free trial of Office 365. Starting at $799 Learn more See store associate for ...

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According to the latest WHOIS records, Microsoft Corporation has recently acquired the domain name Xbone.com from its previous owner. Fusbile speculates that it must be a larger amount paid to the owner from Microsoft. Major Nelson who is the Director of Programming at Xbox LIVE posted a message on NeoGAF saying that he don’t like the nickname Xbone for Xbox One. “…disrespects the teams that have put in thousands of hours (already) into the development of the product. Sure, it’s cheeky but I don’t care for it myself.” I guess Microsoft acquired the domain to keep it safe from competitors and fan boys from exploiting it against Xbox One. via: Fusible ...

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Neowin has published a report on the supposed Surface 2 specs. As expected, Surface Pro 2 will be powered by Intel Haswell based CPU which will double its current battery life from 3-4 hours to 6-7 hours. While the look and feel of the device will remain the same, it seems Microsoft has refined the kickstand to some extent. Leaked Specs: Haswell-based Core i5 Will help increase battery life significantly RAM doubled from 4GB to 8GB. Not sure how much I believe this since it seems somewhat unnecessary and increases power consumption Device will look similar to the current Pro Microsoft has “refined” the kickstand Possibly one that is more robust stand that is stronger or one that offers alternative viewing angles (speculation) Price will remain the same Launches near the release of Windows 8.1 Microsoft is also planning a large marketing campaign during the launch period to promote the new ...

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While there are many positives and negatives one can list out for the announced Microsoft-Nokia deal, I have only one concern. The marketing team at Microsoft is completely different from the marketing team at Nokia. You can just tell the difference by observing them from the recent campaigns. Nokia’s marketing is always bold, straight-forward and nowadays takes on its competition directly and in-directly through various forms of marketing activities. It worked most of the time for Nokia and I fear Microsoft could change this. In his letter to Microsoft, Steve Ballmer revealed that Microsoft is planning to integrate global marketing under Tami Reller and Mark Penn. We are planning to integrate all global marketing under Tami Reller and Mark Penn. It is very important that we pursue a unified brand and advertising strategy as soon as possible. I don’t think Microsoft’s unified marketing strategy will work the way they expect. Marketing ...

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Microsoft begun discussing about technology and design thought behind Xbox One console and controller in the recent few weeks. This week they posted a video in which Xbox’s Graeme Boyd talks with Senior Product Designer Quintin Morris on how that technology makes the new Xbox One controller our best controller yet. This is a must watch video to know the inner parts of Xbox One controller. As you can see in the video above, Microsoft really focused on improving the existing Xbox 360 controller to a whole new level that will serve the new Xbox One console.   ...

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Microsoft has released couple of new ads for Office 365 to promote it among consumers targeting the back to school season. In one ad, a dad gives his son a laptop with Office 365 University installed, and in another a mother presents her daughter a laptop with Office 365 University installed. Even though both the ads involves Office 365, they don’t show any new features and capabilities of the Office 365. Instead, they focus on what parents and children really think about at that moment. Check out the both the videos. ...

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  Microsoft announced in early June that they are opening store-within-a-store in 500 Best Buy locations across the U.S with Windows Store Only at Best Buy program. Microsoft is planning to open these stores just-in-time for back-to-school shopping season. The first such store in opening on August 7th at Los Angeles Best Buy Store. From Windows Team Blog, On Wednesday August 7th at the West Los Angeles Best Buy Store, Major League Soccer will be on hand to kick off the first Windows Store at a major consumer location. MLS players and coaches will help show how to stay fit for back-to-school – from soccer drills on a full-size field in the parking lot to healthy food tips to the latest fitness and nutrition apps for Windows 8 like Daily Workouts, Fitbit, Endomondo, MyPlate Calorie Tracker, BallStrike and MLS MatchDay. The first 200 customers to demo a Windows 8 device in the ...

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Microsoft detailed the features of Internet Explorer 11 in Windows 8.1. IE11 delivers a browsing experience that feels fast, fluid and perfect for touch with many tabs, richer suggestions, organized favorites and side-by-side experiences for comparing sites and using sites with Windows Store apps together. They now support up to 100 open tabs and tabs that haven’t been used recently won’t use your system resources or drain your battery. The tabs are synced across Windows 8.1 devices, favorites are synced as well. Read all the new features from the link below. Source: IE blog   ...

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WSJ reported few months back that Microsoft is planning to cut the Windows price it charges the OEMs to increase the sales. At Computex event held in Taiwan, Microsoft’s OEM division head Nick Parker has confirmed about the price cuts, but it is only applicable for tablets/PCs that are less than 10.1 inches in size. According to WSJ, Microsoft is cutting by two-thirds the cost to license Windows and Office software, or roughly $100 before marketing rebates Microsoft offers to PC makers. This may sound that there will be a significant reduction in price for Windows devices on retail. But it may not happen, here’s why. Microsoft is planning to ship Microsoft Office with all small sized tablets for free, so you can understand the logic behind price cuts. “I think this is revenue neutral, that the end price to the OEMs is neutral, but they’re throwing in Office,” said ...

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An internal video of Microsoft’s “Don’t Get Scroogled” campaign got leaked to the web today. We have seen Microsoft targeting Gmail, Google search, etc,. This new internal video takes on Google Chrome, targeting the tracking nature of Google. Watch the video above, you will learn about Google Chrome! I find this ad more interesting and attractive than previous “Don’t Get Scroogled” campaign videos. What do you think? Share this among your friends! ...

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In a recent presentation for the Norwegian Design , Albert Shum, Windows Phone Design Studio General Manager, and Todd Simmons, Executive Creative Director at Wolff Olins, spoke about the work and challenges involved in Re-Imagining Microsoft: Inside and Out. In the 45 min video posted above, they reveal some concepts they are working on re-imagining some of the Microsoft brands like Bing, Skype, Xbox, etc,. Bing logo looks flat and trendy as opposed to the ‘b’ letter design now. We will come to know about Xbox re-design next month at Xbox vNext reveal event. via: WMPU ...

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For the more than 5.5 million unique Bing users in Australia, Bing Ads, which delivers paid search ads to Bing users, will be launched in Australia in early July 2013. Bing Ads global general manager Steve Sirich said, “Already 25 markets are using Bing Ads and now it’s Australia’s turn. Just 12 countries represent 95% of revenue for global search advertising and Australia also sits in the included list. He further added that based on the feedback and conversations with the advertisers, Australians deserve more than one search engine and advertisers deserve a choice for the ad platforms. Steve Knowles, Operations Head, Adobe Digital Marketing who welcomed the move said that there is a good buying to be had across Bing and Yahoo! – a search term which might cost an advertiser $1 on Google could be as low as 70% for the equivalent on Bing and Yahoo!. Source : ...

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