Review Category : marketing

Surface 2 and Nokia Lumia 2520 are the only Windows RT tablets will be available in the near future. Even though both these devices runs on ARM processors, there is a huge difference between both of them as Surface 2 is powered by Nvidia Tegra 4 processor while Lumia 2520 is powered by Qualcomm Snapdragon 800 processor. Speaking to CNET, Qualcomm executives emphasized the better overall performance of Snapdragon 800 powering Lumia 2520 over Surface 2. They went on to state that it’s not even comparable! “The performance on [the 2520] is brilliant,” Raj Talluri, senior vice president of product management for Qualcomm’s application processors, told CNET. “It’s really at the next level. It’s not even really a contest [compared to Surface 2] … In every area, it’s much bigger, faster, and lower power.” We are yet to see the actual performance and battery life reviews of Lumia 2520 against ...

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Nokia recently posted couple of promo videos for Nokia Lumia 2520 on their YouTube channel. Both these videos focuses on the Work+Play scenario in which Lumia 2520 excels. Watch the videos above! Inside. Outside. At home. Or at the office. Get it all done wherever you are with the Nokia Lumia 2520. It’s bright, its 4G fast and it’s packed with everything you need for work and play. Check it out here www.nokia.com/lumia2520. ...

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  Microsoft today posted a new ad to promote its upcoming Xbox One entertainment console. The official Xbox YouTube channel posted this video titled “Invitation”, and it focuses heavily on the gaming experience on Xbox One with a little glimpse of other capabilities like Skype, voice command, etc,. This is just start of the huge marketing effort Microsoft has planned for Xbox One and we will see more of them soon. Microsoft announced Xbox One few months back and started taking pre-orders via various retailers like Amazon, Best Buy, Microsoft Stores, etc,. Xbox One, the next  will launch on November 22nd, and it has already seen impressive pre-order sales. Check out Xbox One listing page on Amazon here. ...

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Microsoft Surface Pro 2 reviews appeared online today. I’ve collected some conclusions from those reviews from popular websites. While many of these reviews are not so convinced with Microsoft’s argument that Surface Pro 2 can replace both your Ultrabook and tablet, they are happy over the improved battery life with Haswell processor.  Read the full reviews by clicking the title of the blogs/websites below. AnandTech: Surface Pro 2 is a good improvement over its predecessor. The platform is quicker, quieter and boasts longer battery life as well. The new kickstand is awesome, as are the new touch/type covers, and the new display is a big step in the right direction. If you were tempted by the original Surface Pro, its successor is a solid evolution and that much more tempting. I really like using Surface Pro 2 and Windows 8.1 in general as a productivity focused tablet OS. When Surface ...

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Microsoft is beginning the sales of next generation Surface devices, Surface 2 and Surface Pro 2 from Oct 22nd. Since the launch is few days away, retailers in launch countries has already been receiving units from Microsoft to put on sale on Oct 22nd. However, retailer Argos listed the Surface 2 tablets on its own website allowing customers to purchase them online and pick them up in store. People were able to buy the device yesterday even though the device is launch in on Oct 22nd. After realizing their mistake, Argos has now removed Surface from the sales listings. Their response on this incident,  “We fully comply with embargos issued by our suppliers and have withdrawn the Microsoft Surface 2 from sale with immediate effect. We are working with Microsoft to investigate this error as a matter of urgency.” Source: The Verge ...

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To celebrate the launch of new Windows 8.1 update, Microsoft has announced a new campaign that will run for next 8 days. Microsoft will pick 810 random winners per day who tweet and share their new Start screen from their Windows 8.1 device with the #MyStart hashtag. How to take screenshot of your Start Screen?  To take a screenshot of your Start screen in Windows 8.1, open up the Share charm from your Start screen and tap or click the down arrow next to “Start” and choose “Screenshot” (shown above). Alternatively, you can press the Windows logo key + PrtScn on your keyboard or if you’re using a tablet, press the Windows logo button + the volume down button. What winners will get? Winners will receive a $10 promotional Windows Store gift card to get started with great Windows apps and games. Microsoft will be inform winners via Direct Message ...

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Yesterday, Microsoft detailed the improvements around Internet Explorer 11 in Windows 8.1 You can now have Live Tiles for your favorite websites. Windows 8.1 with IE 11 introduces support for live tile notifications when you pin your favorite web sites. Your pinned sites can now be alive with activity, pulling data directly from the websites so your Start screen is updated with the latest posts, scores or stocks – information from the Web right on your Start screen. Together with the Start screen team in Windows, we designed the live tile support for sites to enable all the same tile sizes and layouts that apps enjoy. We set out to make it as easy as possible for developers to build live tile notifications using the existing RSS feeds for their sites, and we built BuildMyPinnedsite.com to help developers to create beautiful tiles and live notification support with just a few ...

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If you noticed it right, SkyDrive is now an integral part of Windows. With the upcoming Windows 8.1 release, SkyDrive is baked into the OS and it has become one of the best cloud storage service available right now. Adam Czeisler, Development Manager at SkyDrive team today discussed in detail about how Microsoft built the modern SkyDrive experience for Windows 8.1 devices. Microsoft combined the advantages of JSON API design pattern of building apps and proprietary sync protocol supporting ‘CRUD’ operations into a one single solution. In Windows 8 we tackled these problems by releasing both a SkyDrive modern app and a SkyDrive sync client. We had all the pros and all the cons of both engineering designs. In addition the app and the sync client couldn’t communicate with each other which led to some temporary inconsistencies that could be confusing to people who used both. When we started planning ...

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Microsoft’s next generation console Xbox One was today honored by Popular Mechanics as one of the breakthrough products in 2013. Popular Mechanics each year gives this honors to year’s most innovative and transformative products. Here’s what they told about Xbox One, Some products are evolutionary, others are revolutionary. The Xbox One is both. The most notable improvement is the new Kinect sensor, which is integral to the operation of the console. It can see in total darkness, track the fine movements of your hands and muscles, and even sense your heartbeat. Gamers may have taken issue with the Xbox One’s price ($500) and paywall restrictions (some features require a $50 per year subscription), but technologically it’s a huge upgrade from its predecessor. The platform is so advanced that developers have barely begun to grasp all its possibilities. Well done, Microsoft Xbox team. Read more: The 10 Breakthrough Products of 2013 ...

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Microsoft today announced that its retail stores will host midnight launch events for Surface 2 and Surface Pro 2 in 10 cities across the country. And one winner and a guest in each city will attend ultimate concert experience with Pitbull performing at Microsoft’s retail store opening in Orlando at Mall at Millenia. Here is the press release. REDMOND, Wash. — Oct. 9, 2013 — Microsoft Corp. on Tuesday announced it is hosting a series of midnight launch events at 10 Microsoft retail stores across the nation to celebrate the launch of Surface 2 and Surface Pro 2. Starting at 10 p.m. local time on Oct. 21, each participating store will host the Surface Challenge, offering contestants in each market a chance to go head-to-head in a series of fun, interactive and sometimes physical games for a chance to be whisked away to Orlando, Fla., the next morning for the ...

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Microsoft today released a short video showing the making of Surface 2. The next generation Surface devices are going on sale later this month and Microsoft has made some significant improvements in both Surface 2 and Surface Pro 2. This behind the scenes video shows the people behind the Surface 2 talking about key improvements made which building it. Surface 2 is now lighter, thinner and faster. Also Surface 2 comes with much improved Touch and Type covers which has pressure sensors all over it. Watch the video above.   ...

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Microsoft’s current CEO Steve Ballmer got only 79% of his total eligible bonus set for him by the board due to the slow growth in Windows 8 and Surface RT write off. The information was revealed in the proxy statement filed by Microsoft yesterday. The fiscal 2013 proxy statement gave the following reason on Ballmer’s bonus: “The company faced challenges due to weakness in the consumer PC market. While the launch of Windows 8 in October 2012 resulted in over 100 million licenses sold, the challenging PC market coupled with the significant product launch costs for Windows 8 and Surface resulted in an 18% decline in Windows Division operating income. Slower than anticipated sales of Surface RT devices and the decision to reduce prices to accelerate sales resulted in a $900 million inventory charge.” Steve Ballmer received a total of $1.26 million in fiscal 2013 which includes a base salary ...

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  Microsoft had a long tradition of delivering pre-show keynote at CES. Surprisingly, Microsoft last year said that it is not taking part in the CES with the following reason, We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing. It seems Microsoft has reversed their decision and returning to CES again this year. BBC reported today that Gary Shapiro, president of the Consumer Electronics Association revealed this information at London. “Microsoft is officially back in the International CES,” “They are taking out significant space in meeting rooms – it’s actually a larger presence than I believe they have ever had. “Microsoft will have to make the decision who the rooms are open ...

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Microsoft has started their marketing activities around Surface 2 tablet. The new Surface 2 tablet which is now lighter, brighter and more powerful than previous generation Surface device. The street arts jut mentions “Lighter, Brighter” wording with Surface device image with the date of release. Surface 2 device starts at $449. Key Specs: Dimensions: 10.81 x 6.81 x 0.35 in, Weight: 1.49 lbs Casing: VaporMg, Color: Magnesium Physical buttons: Volume, Power Screen: 10.6 inch Resolution: 1920 x 1080, Aspect Ratio: 16:9 (widescreen), Touch: 5-point multi-touch, Durable display 32 GB or 64 GB5 2 GB RAM, NVIDIA Tegra 4 Wi-Fi (802.11a/b/g/n), Bluetooth 4.0 technology Two video cameras on front and back 3.5 megapixel front-facing camera, 5.0 megapixel rear-facing camera Two microphones, Stereo speakers Up to 10 hours1,7-15 days idle life Charges in 2-4 hours with included power supply full-size USB 3.0, microSD card reader Headphone jack, HD video out port, Cover ...

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Microsoft’s Internet Explorer web browser is back on track both in terms of performance and usage market share. Starting from Internet Explorer 9, Microsoft begun focusing on speed and performance. In fact, Internet Explorer 11 is the fastest browser available according to the popular Sun Spider test. Analytics firm Net Applications reported that IE usage on PCs growing from 57.6 percent in August to 57.8 percent in September and it remains the most-used browser. According to StatCounter, IE is in second place with 28.6 percent, up from 25.6 percent last month. According to both the results, Google Chrome turned out to be the browser which lost market share to IE. With the release of IE11 in Windows 8.1 and IE11 for Windows 7 devices, I think this upward trend for IE will continue. What do you think? via: CNET ...

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Microsoft today released a new video ad for the upcoming release of Windows 8. Even though the ad does not explicitly mentions Windows 8.1, it clearly shows the improvements made as part of the upcoming Windows 8.1 update. The video highlights the ability to snap apps side-by-side, different Live Tile size support, the return of the Start button, and the ability to have this same experience across tablets, laptops and PCs. Windows 8 customers can update to Windows 8.1 for free in the Windows Store, starting October 18th, 2013. With the return of the Start button, new ways to personalize your Start screen, and more ways to do more things at once, the new Windows gives you one experience for everything in your life. http://msft.it/NewWindows What do you think of this ad? ...

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