Review Category : marketing

Despite its strong product lineup and services, marketing is still one of the areas where Microsoft lags behind its rivals. In the past, each of Microsoft’s division was responsible for their own marketing. Windows team will spend their marketing budget on creating commercials that focuses on Windows OS alone whereas Office team will target Office specific features. As part of “One Microsoft” strategy, Microsoft recently unified the marketing team across the company. Today, Adweek reported that Microsoft is planning to overhaul its approach to marketing by shifting from product-specific ads to broader consumer and business-oriented campaigns. Adweek obtained this information from Microsoft’s RFP shared to ad agencies. Microsoft is searching for an agency team that “optimizes talent, creates process and execution efficiencies, and gives Microsoft the best leverage in the marketplace,” the RFP stresses. Particularly revealing, the document states that Microsoft “believes a holding company model consolidating most of its ...

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The much awaited Titanfall game is just 7 days away from its launch. It will be available March 11, 2014 in North America and beginning March 13 in Europe for Xbox One, Xbox 360, and PC. Stand by for Titanfall. Crafted by key developers behind the CALL OF DUTY franchise, Titanfall is the first next-gen shooter that combines fluid wall-running, double-jumping action with powerful, fast-paced titan warfare to set the new bar for online multiplayer gameplay. Already the winner of more than 75 awards from critics around the world, Titanfall is winning over fans with its thrilling, dynamic first-person action gameplay featuring elite assault pilots and agile, heavily-armored, 24-foot titans. Titanfall Collector’s Edition bundle will be released in limited numbers, so you have to spend a bit more to get one of these. Pre order from the links below. Titanfall Collector’s Edition – Amazon If you don’t own a Xbox ...

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Clearance sale on certain PCs are going on at Microsoft Store and you can save up to $400 on some of them. Find some of them below, Sony VAIO Duo 13 Touchscreen 2 in 1: 13.3-inch Full HD touchscreen Intel Core i5-4200U 4GB memory/128GB SSD Up to 10 hours battery life Microsoft Store listing here. Samsung ATIV Book 9 Plus Touchscreen Ultrabook: 13.3-inch Quad HD+ touchscreen Intel Core i5-4200U 4GB memory/128GB SSD Up to 7.5 hours battery life Microsoft Store listing here. Razer Edge Touchscreen Gaming Tablet: 10.1-inch HD touchscreen Intel Core i7-3517U 8GB memory/128GB SSD Up to 4 hours battery life Microsoft Store listing here. There is a bunch of great deals going on at Microsoftstore.com for 8-inch Windows tablets. Most of them are under deal prices, so grab them before they go out of stock. Dell Venue 8 Pro 32GB is now available for just $229, Dell Venue ...

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NetApplications released their latest data on worldwide web browser market share. Microsoft’s Internet Explorer web browser lost 0.02 percentage points (from 58.21 percent to 58.19 percent) market share worldwide. IN January, Internet Explorer 11 passed Internet Explorer 10 to become the second most used IE version. In Feb, IE11 continued to show its strong growth with an additional 1.29%, up from 11.51% to 12.80%. Internet Explorer 8, which is the default browser in Windows 7 now holds about 21.73% of market share. Starting with IE9, Internet Explorer team at Microsoft is delivering solid releases with significant improvements in speed, reliability and more which has resulted in improved customer usage. I expect IE to gain more market share in the coming weeks. Google Chrome had over 16% and Firefox over 17% web browser market share in February. via: TNW ...

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Microsoft Store is offering a great on Call Of Duty: Ghosts both via its physical retail stores in the US and online store. You can get $20 off on Call Of Duty: Ghosts, so you can order one for just $29.99. This latest installment in the acclaimed Call of Duty series delivers a riveting all-new gameplay experience built on an entirely new story, setting, and cast, all powered by a new next-generation Call of Duty engine. Find the Microsoft Store links below. Call of Duty: Ghosts PC Game Call of Duty: Ghosts for Xbox 360 Call of Duty: Ghosts for Xbox One The newest chapter in the Call of Duty franchise features a fresh dynamic where players are on the side of a crippled nation fighting not for freedom, or liberty, but simply to survive. Ten years after a devastating mass event, the nation’s borders and the balance of global ...

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Along with the announcement about the launch of OneDrive, Microsoft also announced a huge giveaway that will happen today. Microsoft is planning to give 100,000 people 100 GB of free storage for 1 year on OneDrive. OneDrive’s Twitter account will give clues about other details on how to take part in this giveaway, etc,. To celebrate the official launch of OneDrive, today we will also give 100,000 people 100 GB of free storage for 1 year. That’s 10 PB of free storage—enough storage space for a photo of everyone on the planet. If you want to be one of those 100,000, keep an eye on @OneDrive for clues. Update: Use http://OneDrive.com  now and get 100GB bonus storage for a year for free Source: OneDrive Blog ...

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Konami has recently published their plans for their next major release, Metal Gear Solid 5: Ground Zeroes on next generation consoles. MGS5 will run at a native 1080p resolution at 60 frames per second on the Sony PS4 but just 720p at 60 fps on Microsoft’s Xbox One. This is not the first time where a major game developer opts for a lower resolution gameplay, we have seen similar actions from Battlefield, Call of Duty, etc. Microsoft on its part always declined to accept that Xbox One is under powered when compared to PS4. Microsoft have their own example like Forza which runs 1080p on Xbox One. Current Gen / Next Gen Comparison Chart  for MGS5(resolution, frame) PlayStation®3 PlayStation®4 Xbox 360® Xbox One resolution 720P (Scaling internally) 1080P 720P (Scaling internally) 720P frame 30fps 60fps 30fps 60fps Microsoft’s comments on lack of 1080p on several games in Xbox One, “I think the ...

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A new consumer study has revealed that more men prefer Microsoft brand over Apple. Annalect conducted a research to study ‘Changing Role of Men’, and found that, in terms of brands that “resonate” with the male population, Microsoft trumped Apple and other brands across age groups. Check out the infographic above. The study interviewed Boomers (born 1946-1964), Gen Xers (born 1965-1979), and Millennials (born (1980-2000), tallying up to a sum total of 1,509 men for the November 2013 study. Each participant was given a list of brands, ranging from Starbucks, McDonalds’s Coca Cola, Levi’s and Nike. With each different group of men, Microsoft proved a more popular choice than Apple, and was comprehensively favored over the Cupertino, California-based brand. As you can see in the image above, Microsoft topped the list among Boomers and Millennials and came at second among Gen Xers. Read more about it from the link below. ...

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Microsoft today announced that their first Xbox One system update will be rolled out later this week that will include lots of behind-the-scenes updates for developers building apps and games for Xbox One, several new features, stability and product updates to improve the customer experience, and continuous improvements to the quality of Kinect voice, so commands become more fluid and responsive over time. Microsoft also detailed the March Xbox One system update will start rolling out in early March. This update will include multiplayer and party improvements out in time for the March 11 launch of “Titanfall”. Get to your friends list faster. The friends list will be front and center on the homepage of the Friends app. Click the Social tile on Home, or say “Xbox, go to Friends” to see who’s online and what they’re up to. From there you can quickly send messages and get into a ...

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Microsoft today revealed that they will be at the Singapore Airshow, talking with leaders across the commercial airline industry about how they have removed the barriers to adopting Electronic Flight Bags (EFB’s) and going paperless in the cockpit. Microsoft also announced that Surface 2 tablets have achieved Federal Aviation Administration (FAA) authorization for Class 1 or 2 EFB needs for all phases of flight. This FAA authorization will allow airlines to use Surface for their actual work anytime. Through this authorization process, we’ve completed rigorous environmental and situational testing of the Surface 2 tablet, streamlining the approval process when airline operators want to use Surface 2 tablets as a Class 1 EFB during flight operations. While airlines are still obligated to define their specific use requirements with the FAA and request specific device approval, our completion of these tests for Surface 2 satisfies a lengthy and important part of that ...

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Killer Instinct developer Double Helix Games has been acquired by Amazon. Amazon commented that they acquired Double Helix as part of their ongoing commitment to build innovative games for customers. There are also reports that Amazon is planning to release its own console to compete with Microsoft, Sony and others. Even though Double Helix is now part of Amazon, Microsoft confirmed that Killer Instinct franchise will remain with Microsoft Studios. Microsoft spokesperson said the following regarding this acquisition, “We have thoroughly enjoyed working with Double Helix and wish them success in their next endeavor,” “We want all of our loyal fans to know that the Killer Instinct team at Microsoft is not changing and that the franchise will remain with Microsoft Studios. We remain dedicated to delivering a great experience and plan to announce our new development partner soon. We’re excited about the future of this popular franchise.” If you are ...

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According to latest data from NetApplications, Microsoft’s Internet Explorer web browser continues to gain market share worldwide. In January, Internet Explorer gained 0.30% up from 57.91 percent to 58.21 percent. Internet Explorer 11 has also passed Internet Explorer 10 to become the second most used IE version. Internet Explorer 8, which is the default browser in Windows 7 now holds about 21.25% of market share. Starting with IE9, Internet Explorer team at Microsoft is delivering solid releases with significant improvements in speed, reliability and more which has resulted in improved customer usage. I expect IE to gain more market share in the coming weeks. Google Chrome had over 16% and Firefox over 18% web browser market share in January. via: TNW ...

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Microsoft is not new in targeting Chromebooks in its Windows ads, we have already seen it in the past. Microsoft today released a new Windows ad which shows a customer opting for a Asus Windows device that costs $350 over a Chromebook. Why she did that? Because a Windows PC allows her to run full Office apps, play games, Skype with family and more importantly without internet requirement all the time. Whether it’s playing games or getting homework done with Microsoft Office, Windows laptops give you the best of work and play. The New Windows: One experience for everything in your life. http://windows.com/honestly Watch the video above and let us know your thoughts on this new ad from Microsoft. ...

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Apart from the video related to the ad that Microsoft is going to air during Superbowl tomorrow, Microsoft has released several other videos themed “Empowering us all, Microsoft”. These videos include stories of woman whom got her hearing back, students across the world connecting with other students across the world, a 96 year old who uses paint program in PCs, surgeons who uses their gestures to interact with X-rays, and more. In all these stories, Microsoft technology is involved. Check out those videos below. Microsoft official blog has also provided us some information about each of these videos, read it below. Readers may be familiar with Sarah Churman from a 2011 viral video in which she activates a hearing implant and hears for the very first time. In the above video, you can learn more about Churman’s story and how Microsoft technology enabled her to receive an Esteem Hearing implant ...

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Microsoft is going to run its first Super Bowl ad on Sunday during Seahawks vs Broncos NFL match. I was surprised to know that Microsoft has never took part in the famous Super Bowl marketing ads. This time, Microsoft is going to show an ad for Surface Pro device and how it is empowering people with disabilities. Former football player Steve Gleason uses Microsoft Surface to communicate and inspire others diagnosed with ALS. Watch the video above to know more. Another ad might be just focused on Microsoft branding that it empowers people. Five year old Braylon O’Neill was born missing the tibia and fibula bones in both of his legs. Now, he’s making strides, pushing limits, and playing sports because of Microsoft technology. It is good to see that Microsoft is taking efforts to remind people that they are still a key player in the technology world. Recently, Apple ...

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Recode today revealed that Microsoft’s Vice President of US Advertising Sales Keith Lorizio is leaving the company. Keith joined Microsoft in 2006 from Yahoo where he was heading Advertising sales team. For the past 8 years at Microsoft, Keith helped building a strong US sales team. Frank Holland, the CVP for Microsoft’s Advertising and Online businesses and Eric Dahlberg, the director of U.S. network & exchange sales for Microsoft Advertising sent internal memos regarding Keith’s departure. From: Frank Holland Sent: Friday, January 31, 2014 2:45 PM To: A&O US Sales FTE Cc: Barry Dougan; Frank Holland Direct Reports Subject: A&O US Sales Leadership Announcement Team, I am writing to inform you that Keith Lorizio is no longer with Microsoft. I would like to thank Keith for his leadership and contribution to the US Sales team, and his role in building up a sales org with such extraordinary talent and potential over the last ...

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