Review Category : marketing

Microsoft today released two new promotional videos for Xbox One. The first one focuses on the immersive gaming experience with next generation titles like Ryse. Get lost in a new generation of games. If it were any more real, it would be real. The all-in-one, Xbox One. The second video is about media/critics praising Xbox One. For example, Forbes described Xbox One as the console of the future. Some media praised it as the most ambitious gaming console yet and one fan said that Xbox One is the best thing ever that could happen to mankind! Xbox One is the ultimate all-in-one entertainment system. But just don’t take our word for it – see what the press and fans have to say. … Music by The Hives Watch the video below. ...

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On November 22nd, as part of the Xbox One Launch celebration on Microsoft campus, there was a wonderful fireworks show. Microsoft captured the fireworks show using  a quad-copter. Xbox One’s Global Launch Party on the Redmond, WA campus November 21, 2013 – we captured the fireworks display from an HD camera mounted on a quad-copter flying 150 feet off the ground. This version has the full music mix added! Enjoy. via: istartedsomething ...

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Similar to what Microsoft did during the Xbox One launch, Microsoft now allows you to customize a letter to your girl friend/wife to buy an Xbox One. Message from Microsoft, You’re about as excited as a puppy with a new chew toy to get your very own, but there’s a little snag. Someone in your life hasn’t heard about the new generation in games and entertainment. Don’t worry. We got your back. Simply make your case and fill in the blanks below. With your explanation (and a little sucking up), they’re bound to agree Xbox One will be a great addition to both your lives. Here is the letter,   Source: Xbox ...

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After releasing couple of ads for Surface devices on comparing with Apple iPad, Microsoft today posted the above video ad today. In the new ad, Microsoft focuses on the built-in USB port of Surface devices. The port can be used to charge other devices, connect external drives, accessories, etc,. It compares this feature with Samsung Galaxy Tab which sports only one Micro USB port that will be required during charging. And you need additional accessories to use USB devices in Samsung Galaxy Tab. Watch the video ad above.  Check out more at http://www.surface.com/compare. ...

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Microsoft today released couple of ads to promote Surface devices by comparing them with the competing Apple iPad. The first ad shows the usage of tablets in the cooking scenario. If you want to use a tablet while cooking, Surface is a perfect device for you. Why? Surface comes with built-in Kickstand while you need to purchase separate case for iPad to make it stand straight. Also, the cooking app in the Surface works with gestures allowing you to turn your recipe pages with a wave of your hand. In iPad, you should shout at your tablet with voice commands which often fails. The second ad shows the scenario where a single tablet is shared among the family. In the case of Surface, you can create multiple user accounts with separate login and personalized environment. In Apple iPad, you always have one account and one home screen for all. What ...

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Microsoft wants everyone to enjoy their Xbox One consoles as soon as they receive it later today. Since Microsoft is planning mid-night launches throughout the US and other launch countries as well, many Xbox fans may not turn up to their offices tomorrow! Microsoft is well aware of this scenario and it is using this for marketing Xbox One with more consumers. They have launched a microsite where you can generate a fun Doctor’s note to whomever is making you do the thing that is not Xbox One. Play Xbox One. Doctor’s Orders. Xbox One is finally here. It’s time to spend some quality time with your console for a day (or three). That means you might have to get out of some obligations. Luckily, we have the solution. Simply fill in the blanks below and send your official Doctor’s note to whomever is making you do the thing that is not Xbox One. ...

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  Designers from design consultancy company Teague have reviewed the Sony PS4 design. Teague designed the original Xbox, conceptualized controllers for the Xbox brand, and created the Xbox 360 racing wheel. The review just focuses on the industrial design of the PS4. The console got some positive news, they commented that PS4 is a good-looking, nicely proportioned console that fits well into the modern living room. The controller and the design connection between controller and the console was criticized. Creative Director David Wykes commented that Sony’s controller looks like a piece of clay that’s been worked with too much. It’s always a challenge to design two functionally apposed objects to look like they’ve been born from the same creator; one a box to be quietly placed, admired, and left alone, the other a controller to be held and beaten into submission.  But the controller is the main touch point for the console; ...

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Microsoft revealed during Xbox One announcement that Game DVR and Upload features are built into Xbox One. You can record your clips and personalize them for your Xbox Live friends to see. If you have a SkyDrive account, you can save your edited game clips directly to the SkyDrive folder and share the way you want to share without any restrictions or limitations. What are Game DVR and Upload Studio? Game DVR makes it possible to capture the most epic moments in your gaming experience. You can snap it to the side of your game to begin recording up to five minutes of footage at any time. You get to choose whether you want to capture the last five minutes of gameplay or quickly capture the last 30 seconds simply by saying “Xbox, record that.” Hit the Game DVR notification or say “Xbox, go to Upload Studio” and you will ...

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Intel yesterday posted 2013 Intel Holiday Buying Guide for consumers. With the release of 4th generation Intel Core processors, there are lots of cool 2-in1s, convertibles, Ultrabooks in the market. All the PCs and tablets deliver a 50 percent improvement in battery life as well. Thanks to Intel, your personal compute devices just got sweeter this holiday season. Now there are computing devices with Intel Inside® to match every appetite and pocket book – from traditional laptops to tablets to 2 in 1 devices to portable All-in-Ones. There’s a lot to choose from (and salivate over) this holiday season. Take a look inside the 2013 Intel Holiday Gift Guide to see the latest tech eye candy. The buying guide has 10 Windows devices which are listed below. 2in1s and convertibles: ASUS Transformer Book T100 Dell Venue 11 Pro Lenovo Yoga 2 Pro Sony VAIO Tap 11 Lenovo IdeaPad Yoga 11S ...

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Warner Bros. today announced that the next-generation Lego Marvel Super Heroes adventure game won’t be available on November 22 as previously announced. Also they didn’t announce any firm release date as well. “Lego Marvel Super Heroes is coming to next-gen consoles, but the game will not be releasing on the Xbox One console on November 22,” “We will provide a release date for Lego Marvel Super Heroes on Xbox One as soon as possible.” After Ubisoft’s Watch Dog got delayed from being a launch title for both Xbox One and PS4, Lego Marvel Super Heroes has become the second title for Xbox One which will be not be available on Nov 22nd. via: MCV ...

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This is really impressive! Major Nelson today posted a short video showing how Xbox One can power up and log in your voice command. In just 13 seconds, Xbox One was able to power up and log in to the home screen. First, it listened to your voice command through Kinect to wake up the machine, then again it used Kinect’s skeleton tracking/facing recognition to login to your personal profile. And all under 13 seconds in just an impressive thing. If you are more into privacy issues, you can as usual power on your Xbox One using your controller. Watch the video above. Source: Major Nelson ...

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We all know that Xbox One is releasing on Nov 22nd. Due to time differences, New Zealand will be the first country to launch the Xbox One. So the first official Xbox One will be sold in New Zealand. To guard this special console, Microsoft New Zealand has placed it inside a shark tank at Kelly Tarlton’s SEA LIFE Aquarium in Auckland which has over 20 tiger sharks. Microsoft will take this console out of aquarium on launch day mid-night to hand it over as the first officially sold Xbox One. via: IGN ...

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Microsoft today posted couple of videos to demonstrate two main features of Xbox One. One is the new snap view which allows you to multitask on Xbox One. You can snap two apps at the same time on your TV screen. For example, Live TV and game at the same time, or IE and a video. Another video shows off the new personalization features on Xbox One. Watch them below. Yusuf Mehdi demonstrates how to use the new Snap feature to multitask on Xbox One We built Xbox One to be your Xbox One.  Major Nelson talks with Emily and Zach from the Xbox team about choice and personalization on Xbox One. ...

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Microsoft has started releasing TV commercials to promote its upcoming Xbox One entertainment console. The latest commercial is titled “Xbox One: Retirement Home”. It features former NFL stars Ray Lewis and Brian Urlacher discussing about their lives after retirement through Xbox One. This ad shows off the new snap mode functionality in Xbox One where they both play Madden NFL 25 and at the same time having a chat using Kinect. Watch the ad above. You can watch the previous ad here. ...

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Last night, there were lots of tweets about Sony’s updated PS4 usage terms. People referred the below point listed there on Sony’s website. 7.1. You must not resell either Disc-based Software or Software Downloads, unless expressly authorised by us and, if the publisher is another company, additionally by the publisher. While the above terms may sound like Sony will not allow people to resell their games with others, it is not the case. The terms were always like this, even for PS3 it was the same. If Sony wants to restrict used games on PS4, they would have not started a marketing campaign against Microsoft which announced the controversial DRM policy which was later dropped. I’m sure Xbox One’s usage terms will also be similar to PS4. But the fact is, Microsoft and Sony will allow people to resell their used games, etc,. At the same time, Microsoft has once ...

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Microsoft has released its second TV commercial for Xbox One in the US. This 30 second TV ad shows the feature in Xbox One which recognizes people in front of the console and allows them to switch to their profile with simple voice commands. It’s a fun commercial as well, check it out. Official 30 Sec United States TV Commercial of the Xbox One System Day One Edition Console. In Stores November 22, 2013. Welcome to a new generation of games and entertainment. Where games push the boundaries of realism. And television obeys your every command. Where listening to music while playing a game is a snap. And you can jump from TV to movies to music to a game in an instant. Where your experience is custom tailored to you. And the entertainment you love is all in one place. Welcome to the all-in-one, Xbox One. via: Neowin ...

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