Review Category : marketing

Last night, there were lots of tweets about Sony’s updated PS4 usage terms. People referred the below point listed there on Sony’s website. 7.1. You must not resell either Disc-based Software or Software Downloads, unless expressly authorised by us and, if the publisher is another company, additionally by the publisher. While the above terms may sound like Sony will not allow people to resell their games with others, it is not the case. The terms were always like this, even for PS3 it was the same. If Sony wants to restrict used games on PS4, they would have not started a marketing campaign against Microsoft which announced the controversial DRM policy which was later dropped. I’m sure Xbox One’s usage terms will also be similar to PS4. But the fact is, Microsoft and Sony will allow people to resell their used games, etc,. At the same time, Microsoft has once ...

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Microsoft has released its second TV commercial for Xbox One in the US. This 30 second TV ad shows the feature in Xbox One which recognizes people in front of the console and allows them to switch to their profile with simple voice commands. It’s a fun commercial as well, check it out. Official 30 Sec United States TV Commercial of the Xbox One System Day One Edition Console. In Stores November 22, 2013. Welcome to a new generation of games and entertainment. Where games push the boundaries of realism. And television obeys your every command. Where listening to music while playing a game is a snap. And you can jump from TV to movies to music to a game in an instant. Where your experience is custom tailored to you. And the entertainment you love is all in one place. Welcome to the all-in-one, Xbox One. via: Neowin ...

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  Microsoft has added Blu-ray disc support in Xbox One, but that doesn’t mean that Microsoft will also support 3D Blu-ray playback. Microsoft has confirmed to CNET that Xbox One won’t support 3D Blu-ray playback at launch. When I first read this news, I was like, “Does it really matter?”. First of all, there are very few 3D Blu-ray content available right now and it can be played only on a appropriate 3D TV setup. However, people with lots of 3D Blu-ray content would be disappointed at this news. According to Sony,  the PS4 system supports 3D gameplay at launch in North America on day one, though no launch titles are currently 3D compatible. Source: CNET ...

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Microsoft is expecting a spike in app purchases by the public this holiday season due to increased Windows and Windows Phone devices and the availability of new Microsoft Gift Cards. Gift cards will be available from several different sources, consumers may purchase gift cards in retail stores or electronically, select retailers will include gift cards in their holiday sales promotions or Microsoft and its partners will distribute promotional gift cards with device promotions in select markets. Also Microsoft has some big expectations around the amount to be spent on Windows Store due to gift cards, As a result of consumer gift card purchases and promotional programs for Windows Phone 8 and Windows 8.1 devices, we expect consumers to have over $100 million dollars (USD) available in their Microsoft accounts to spend on app and in-app purchases this holiday season. Read more from the link below. Source: Windows blog ...

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Microsoft’s ads to promote Internet Explorer in the recent few years were appreciated by many. Microsoft is trying to make the ‘IE’ brand cool again which lost its mojo in the IE6 days. Even though Internet Explorer 10 and Internet Explorer 11 are the fastest browsers, most of the people’s views on it are still on the negative side. Microsoft released a new ad featuring Inori Aizawa, a feisty anime few days back to promote IE. Read the following message and watch the video, you will understand Microsoft’s message. Hey everyone! My name is Inori and you can think of me as a personification of Internet Explorer. When I was younger, I used to be a clumsy, slow, and awkward girl. However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and ...

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Dell Venue 11 Pro Windows 8.1 tablet is now available for order for Dell.com. Like Asus Transformer T00, Dell Venue 11 Pro offers great value for money. It just costs $499 for 64GB model, which I think is pretty great. The only model now available for order is Dell Venue Pro 11  with quad core Intel Atom  processor and 2GB RAM, 64GB internal storage. It comes with  10.8″ Full HD display with active stylus support. It has NFC built-in as well. It has Integrated 2MP HD Webcam (front) / 8MP (back), swappable battery option and also comes with Office 2013 pre-installed. Dell is also selling optional keyboards along with the device. Dell Tablet Keyboard – Slim will cost $129.99, Dell Tablet Keyboard – Mobile will cost $159.99, and Dell Active Stylus will cost $34.99. Source: Dell ...

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Many are not aware of this fact. If you’re a Gmail user, Google scans all of your sent and received messages, extracts keywords that they think are relevant to you, and then uses that data to target you with ads. All email service providers protect your inbox by scanning for spam, phishing attempts and malware, but not all email providers use the words from your email to show you ads. Microsoft is focusing on this point with a new campaign titled “Keep Your Email Private” against Google’s Gmail to protect user’s privacy. Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads. And there’s no way to opt out of this invasion of your privacy. Watch the video below. Visit Keep Your Email Private for more details. ...

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Microsoft’s Internet Explorer is continuing its trend to gain market share against Google Chrome, Mozilla Firefox and others. According to the latest data from Net Applications, Internet Explorer now holds 58.22% of the worldwide browser market share. From September to October, Internet Explorer gained 0.42% (from 57.80% to 58.22%), Mozilla Firefox gained 0.10% (from 18.60% to 18.70%), and Google Chrome lost 0.54% (from 15.96% to 15.42 %). While IE’s 58.22% is this year’s high, Google Chrome has hit a 27-month low of  15.42%. With the release of Windows 8.1, Internet Explorer 11 gained 1.49% of the market share on its first month. Source: NetApplications via: TNW ...

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Microsoft today published a special Bing interactive home page to celebrate Halloween. The interactive home page is simply amazing, you should check it out and it trumps the Google’s Halloween interactive doodle posted today on Google.com. Bing home page has the following 6 horror movies as the highlights on the interactive home page, find them. Friday the 13th (1980) Poltergeist (1982) The Amityville Horror (1979) Halloween (1978) Psycho (1960) The Shining (1980) Check out Bing home page here. The Shining (1980) ...

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Albert Penello, who leads the planning of Xbox One at Microsoft posted a note on why real dashboard videos have not been published, what are the differences between the published demo video and the actual product, his comments on the recent rumors about Xbox One SDK bugs, etc,. 1) Why a live demo of Xbox One dashboard was not posted? Even though we have rights to populate the store with Musicians, Artists, Movies, Actors, etc. – when it comes to us (as in Microsoft) publishing those types of things for marketing materials, it requires an extensive amount of approvals from those same Studios, Actors, Agents, Musicians, etc. Also whenever we use game footage, the creator of the game wants to approve the footage. And finally, when something like this gets created, it needs to be used in a variety of ways that a direct feed video doesn’t work for. Coordinating ...

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Microsoft today announced that Halo: Spartan Assault is coming to Xbox One and Xbox 360 in December this year. 343 Industries in conjunction with Vanguard Games announced this news and the game will be available for digital download. Halo: Spartan Assault for Xbox One and Xbox 360 will pit gamers in a galactic-scale war against a persistent and overwhelming enemy from long ago – the Flood. With over 30 stimulating missions at your fingertips, play longer than ever with the all-new online Co-op mode and the Operation Hydra expansion that delivered an action-packed addition to the single player campaign. Feature: New features only on Xbox One and Xbox 360 brings players a new online Co-op mode with more missions, enemies, weapons, abilities, upgrades, achievements and more Original Halo gameplay. A fast-paced single player Campaign spanning over 30 missions in battles never before experienced in the Halo Universe all played from ...

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If I tell people that Internet Explorer 11 is the fastest web browser available right now on Windows, most of the people won’t even believe it. But, its the truth. IE11 is 9% faster than IE10 and nearly 30% faster than the nearest competitive browser. To make the whole web experience is faster, Microsoft is helping web developers/owners to make their website faster. They have announced a new challenge where if you show them how you got 11% better page load performance in your organization’s home web page, you may get some cool goodies. Read more about it below. Now that we’ve improved IE’s performance, we’re challenging YOU to improve the performance of YOUR site! If you can get 11% better page load performance from your site, we’ll send you and your team some 11 goodness: · 11 pizzas to feed your team · 11 copies of Parallels Desktop Virtualization · 11 ...

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Microsoft’s Xbox One will have a all new dashboard UI coupled with great multitasking features.  As you can watch from the above video, the dashboard UI looks similar to a Windows 8 Start Screen with Live Tiles. You can pin your favorite games, music, video, etc, to your home page of Xbox One. Xbox One now supports great multitasking, it does in two ways. First, the ability to switch between games, music, Skype calls, etc, instantly without any loading screen. Second, you can now snap a supported app to side of your screen. For example, you can watch live tweets associated with an event when you are watching an event, or you can have a Skype call while doing some other task, etc,. Forget the $100 pricing difference between Microsoft Xbox One and Sony PS4, Can Sony PS4 offer this level of Dashboard and Multitasking experience on their console? Check ...

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Surface 2 and Nokia Lumia 2520 are the only Windows RT tablets will be available in the near future. Even though both these devices runs on ARM processors, there is a huge difference between both of them as Surface 2 is powered by Nvidia Tegra 4 processor while Lumia 2520 is powered by Qualcomm Snapdragon 800 processor. Speaking to CNET, Qualcomm executives emphasized the better overall performance of Snapdragon 800 powering Lumia 2520 over Surface 2. They went on to state that it’s not even comparable! “The performance on [the 2520] is brilliant,” Raj Talluri, senior vice president of product management for Qualcomm’s application processors, told CNET. “It’s really at the next level. It’s not even really a contest [compared to Surface 2] … In every area, it’s much bigger, faster, and lower power.” We are yet to see the actual performance and battery life reviews of Lumia 2520 against ...

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Nokia recently posted couple of promo videos for Nokia Lumia 2520 on their YouTube channel. Both these videos focuses on the Work+Play scenario in which Lumia 2520 excels. Watch the videos above! Inside. Outside. At home. Or at the office. Get it all done wherever you are with the Nokia Lumia 2520. It’s bright, its 4G fast and it’s packed with everything you need for work and play. Check it out here www.nokia.com/lumia2520. ...

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  Microsoft today posted a new ad to promote its upcoming Xbox One entertainment console. The official Xbox YouTube channel posted this video titled “Invitation”, and it focuses heavily on the gaming experience on Xbox One with a little glimpse of other capabilities like Skype, voice command, etc,. This is just start of the huge marketing effort Microsoft has planned for Xbox One and we will see more of them soon. Microsoft announced Xbox One few months back and started taking pre-orders via various retailers like Amazon, Best Buy, Microsoft Stores, etc,. Xbox One, the next  will launch on November 22nd, and it has already seen impressive pre-order sales. Check out Xbox One listing page on Amazon here. ...

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