Review Category : marketing

Neowin has published a report on the supposed Surface 2 specs. As expected, Surface Pro 2 will be powered by Intel Haswell based CPU which will double its current battery life from 3-4 hours to 6-7 hours. While the look and feel of the device will remain the same, it seems Microsoft has refined the kickstand to some extent. Leaked Specs: Haswell-based Core i5 Will help increase battery life significantly RAM doubled from 4GB to 8GB. Not sure how much I believe this since it seems somewhat unnecessary and increases power consumption Device will look similar to the current Pro Microsoft has “refined” the kickstand Possibly one that is more robust stand that is stronger or one that offers alternative viewing angles (speculation) Price will remain the same Launches near the release of Windows 8.1 Microsoft is also planning a large marketing campaign during the launch period to promote the new ...

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While there are many positives and negatives one can list out for the announced Microsoft-Nokia deal, I have only one concern. The marketing team at Microsoft is completely different from the marketing team at Nokia. You can just tell the difference by observing them from the recent campaigns. Nokia’s marketing is always bold, straight-forward and nowadays takes on its competition directly and in-directly through various forms of marketing activities. It worked most of the time for Nokia and I fear Microsoft could change this. In his letter to Microsoft, Steve Ballmer revealed that Microsoft is planning to integrate global marketing under Tami Reller and Mark Penn. We are planning to integrate all global marketing under Tami Reller and Mark Penn. It is very important that we pursue a unified brand and advertising strategy as soon as possible. I don’t think Microsoft’s unified marketing strategy will work the way they expect. Marketing ...

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Microsoft begun discussing about technology and design thought behind Xbox One console and controller in the recent few weeks. This week they posted a video in which Xbox’s Graeme Boyd talks with Senior Product Designer Quintin Morris on how that technology makes the new Xbox One controller our best controller yet. This is a must watch video to know the inner parts of Xbox One controller. As you can see in the video above, Microsoft really focused on improving the existing Xbox 360 controller to a whole new level that will serve the new Xbox One console.   ...

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Microsoft has released couple of new ads for Office 365 to promote it among consumers targeting the back to school season. In one ad, a dad gives his son a laptop with Office 365 University installed, and in another a mother presents her daughter a laptop with Office 365 University installed. Even though both the ads involves Office 365, they don’t show any new features and capabilities of the Office 365. Instead, they focus on what parents and children really think about at that moment. Check out the both the videos. ...

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  Microsoft announced in early June that they are opening store-within-a-store in 500 Best Buy locations across the U.S with Windows Store Only at Best Buy program. Microsoft is planning to open these stores just-in-time for back-to-school shopping season. The first such store in opening on August 7th at Los Angeles Best Buy Store. From Windows Team Blog, On Wednesday August 7th at the West Los Angeles Best Buy Store, Major League Soccer will be on hand to kick off the first Windows Store at a major consumer location. MLS players and coaches will help show how to stay fit for back-to-school – from soccer drills on a full-size field in the parking lot to healthy food tips to the latest fitness and nutrition apps for Windows 8 like Daily Workouts, Fitbit, Endomondo, MyPlate Calorie Tracker, BallStrike and MLS MatchDay. The first 200 customers to demo a Windows 8 device in the ...

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Microsoft detailed the features of Internet Explorer 11 in Windows 8.1. IE11 delivers a browsing experience that feels fast, fluid and perfect for touch with many tabs, richer suggestions, organized favorites and side-by-side experiences for comparing sites and using sites with Windows Store apps together. They now support up to 100 open tabs and tabs that haven’t been used recently won’t use your system resources or drain your battery. The tabs are synced across Windows 8.1 devices, favorites are synced as well. Read all the new features from the link below. Source: IE blog   ...

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WSJ reported few months back that Microsoft is planning to cut the Windows price it charges the OEMs to increase the sales. At Computex event held in Taiwan, Microsoft’s OEM division head Nick Parker has confirmed about the price cuts, but it is only applicable for tablets/PCs that are less than 10.1 inches in size. According to WSJ, Microsoft is cutting by two-thirds the cost to license Windows and Office software, or roughly $100 before marketing rebates Microsoft offers to PC makers. This may sound that there will be a significant reduction in price for Windows devices on retail. But it may not happen, here’s why. Microsoft is planning to ship Microsoft Office with all small sized tablets for free, so you can understand the logic behind price cuts. “I think this is revenue neutral, that the end price to the OEMs is neutral, but they’re throwing in Office,” said ...

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An internal video of Microsoft’s “Don’t Get Scroogled” campaign got leaked to the web today. We have seen Microsoft targeting Gmail, Google search, etc,. This new internal video takes on Google Chrome, targeting the tracking nature of Google. Watch the video above, you will learn about Google Chrome! I find this ad more interesting and attractive than previous “Don’t Get Scroogled” campaign videos. What do you think? Share this among your friends! ...

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In a recent presentation for the Norwegian Design , Albert Shum, Windows Phone Design Studio General Manager, and Todd Simmons, Executive Creative Director at Wolff Olins, spoke about the work and challenges involved in Re-Imagining Microsoft: Inside and Out. In the 45 min video posted above, they reveal some concepts they are working on re-imagining some of the Microsoft brands like Bing, Skype, Xbox, etc,. Bing logo looks flat and trendy as opposed to the ‘b’ letter design now. We will come to know about Xbox re-design next month at Xbox vNext reveal event. via: WMPU ...

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For the more than 5.5 million unique Bing users in Australia, Bing Ads, which delivers paid search ads to Bing users, will be launched in Australia in early July 2013. Bing Ads global general manager Steve Sirich said, “Already 25 markets are using Bing Ads and now it’s Australia’s turn. Just 12 countries represent 95% of revenue for global search advertising and Australia also sits in the included list. He further added that based on the feedback and conversations with the advertisers, Australians deserve more than one search engine and advertisers deserve a choice for the ad platforms. Steve Knowles, Operations Head, Adobe Digital Marketing who welcomed the move said that there is a good buying to be had across Bing and Yahoo! – a search term which might cost an advertiser $1 on Google could be as low as 70% for the equivalent on Bing and Yahoo!. Source : ...

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Now, the task of testing the Website’s browser compatibility in various versions of Internet Explorer[IE] is made much simpler not only for the Windows users but also for the Linux and Mac users {yes, you read it right!} with the updated & enhanced release of tools & resources in modern.ie site. The enhancements will help the developer to develop sites for modern browsers like IE9, IE10 while also supporting the legacy browsers of IE family. According to Microsoft, “modern.IE is a dev center – free tools & resources – built so you can spend less time testing for the various versions of Internet Explorer and more time building what matters to you on the modern web.” The site is live for a couple of months(since January) but it was updated today to add IE10 on Windows 7 and IE8 on Windows XP. Previously, one has to install Windows XP to ...

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Microsoft today announced that Outlook.com web mail service is moving out of preview. Microsoft revealed the new Outlook.com to replace Hotmail with new UI/UX features last July and now the service has shed off its preview tag. Over 60 million people are actively using the Outlook.com service and Microsoft is planning to upgrade hundreds of millions of Hotmail users to the new Outlook.com interface starting tomorrow and will be completed by this summer. Users can sign up for new @outlook.com addresses or use their existing Gmail or Hotmail address to get started with this service. Microsoft is also planning to reveal no.of new features such as new Calender UI, Skype Video calling, etc, soon. Microsoft also announced that they are going to start a multi-million dollar marketing campaign to lure Gmail and other web mail users. ...

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Microsoft has now officially released its first Microsoft Surface Pro commercial online. Similar to Surface RT tablet ad, Surface Pro ad involves lots of dancers with Surface Pro in hand. It shows the unique Surface capabilities such as Stylus support, full USB support, etc,. This ad was directed by Jon M Chu, an American film director and screenwriter best known for directing the movies Step Up 2: The Streets and Step Up 3D. ...

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Microsoft’s Internet Explorer marketing team posted an ad that targets IE haters last month. That ad was focused on the IE haters who generally have a bad impression on IE however good it is. Now, IE pokes fun of itself saying that the sign of Mayans apocalypse is here because Internet Explorer 10 is actually good now. Will these kind of marketing change people’s minds? via: Gizmodo ...

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Microsoft yesterday announced a new special Xbox 360 bundle aimed at more casual audience. . The new Xbox 360 Nike+ Kinect Training bundle it includes the Xbox 360 4GB console, a Kinect sensor, free 1 month Xbox Live Gold subscription and Nike+ Kinect Training. This whole bundle costs just $249.99. If you are an existing Xbox 360 customer, you can download Nike+ Kinect Training  via Xbox Live on December 25th. There is also an add-on for Nike+ Kinect Training game called Fast and Focused: Upper Body and Core Pack which will go on sale for $4.99 or 400 Microsoft points. Source: Major Nelson ...

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