Review Category : marketing

Last week, Microsoft posted a promotional video for Microsoft Surface 2 tablet. The video shown involved the founder of Sweet Loren’s Ready-to-Bake Desserts, Loren Brill, uses one device for everything in her life – Surface 2. She used Surface 2 for her productive work on the go by using Office 2013, Skype calls and more. Today, Microsoft posted another marketing video. This time, Surface 2 is being used by a wedding planner. Ashlee is a wedding planner and someone who pretty much helps turn people’s dreams into reality. Being a wedding planner she plans and executes one of the most important days in a person’s life, and she’s using Surface 2 as her one device to fulfill her passion for helping people write their love stories. Ashlee spends a lot of time on the go and out on location. On a given afternoon she might be out testing cakes or ...

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In addition to the news that they are completing the deal to acquire devices and services division of Nokia, Microsoft today announced that they have appointed two new leaders to its regional marketing team – Justin Spelhaug has been appointed the new APAC Marketing & Operations (M&O) Leader, while Corinne Monty is the new Central Marketing Organization (CMO) Director for the region. As the APAC M&O Leader, Justin will lead all marketing activities and operations for Microsoft across Asia-Pacific. He will execute the company’s renewed vision across the region, with a focus on delivering “mobile first, cloud first” solutions, through Microsoft’s unmatched breadth of devices and services for both consumers and businesses. Corinne will report directly to Justin and be responsible for marketing communications strategy and execution in Asia Pacific, as well as driving marketing innovation and operational excellence. Prior to these new roles, Justin held positions such as the Senior Director of ...

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Microsoft India has partnered with HP and Pearson to launch a tablet targeting higher educational students in engineering and management streams. HP Omni10 Windows 8.1 tablet will include content from Pearson and Microsoft Office. It is priced at Rs 29,999 and will be available for all technical and management institutes at an EMI plan of Rs 2,990 per month for 12 months (taxes additional). This offer will be available till June 15th. HP Omni 10 specs: Intel® Atom® Z3770 (1.46 GHz, up to 2.4 GHz, 2 MB L2 cache, 4 cores), 2GB RAM, 32GB internal memory with MicroSD card support, Up to 8.5 hours of battery life 10″ diagonal WVA multitouch enable (With Corning Gorilla Glass 3) (1920 x 1200) 720p 2 MP (front-facing webcam); 8MP with Auto-Focus(rear-facing webcam) Stereo speakers; HP Premium Sound Accelerometer; Gyroscope; Ambient light sensor; Hall; eCompass Apart from the above specs, the following additional content ...

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One of the main advantages of Microsoft’s gaming console like Xbox One is the Xbox Live gaming service. Millions of players use Xbox LIVE service to enjoy their gaming everyday and it is the largest gaming service in the world. Xbox Live Operations Centre is the team at Microsoft which handles the day-to-day operations of Xbox LIVE service to keep it online all the time. Located in a windowless room in Microsoft’s Redmond campus, it is manned 24 hours a day, 365 days a year. And looming ominously above it all is a massive red digital timer. “Any time there’s a major incident going on that’s either user-impacting or we think it might be user-impacting, we start that clock,” warns Microsoft Gaming Ninja (seriously, that’s actually his title) Eric Neustadter. “We use that to make sure we’re doing the right things at each point in our process. We have playbooks for ...

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If you are a fan of the Titanfall Xbox One game, then this is a must have app for you. ‘The Final Hours of Titanfall’ app available for Windows 8/RT devices allows you to get to know about the behind the scenes development of Titanfall game by Redspawn. Description: AN INSIDE LOOK AT THE CREATION OF TITANFALL When starting from nothing isn’t hard enough, the creators of Call of Duty must overcome a billion dollar lawsuit and a toxic mix of office politics and creative struggles the build the next great videogame franchise. Written over the past four years, Geoff Keighley chronicles the inside story as only he can with a gripping 25,000 word longform app. Featuring exclusive artwork, never-before-seen videos, candid interviews with over 80 individuals, and countless revelations about the twists and turns of development at Respawn Entertainment during the creation of Titanfall. Includes photos by acclaimed photographer ...

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Microsoft announced today that Gotham-themed games and add-on are this week’s deals on the Xbox Games Store. Discounts are valid now through 21 April 2014. Content Title Content Type Discount % Injustice: Gods Among Us Games on Demand 50% Injustice: Gods Among Us Season Pass Add-On 50% Batman Arkham City Games on Demand 75% Gotham City Impostors  Arcade 75% Batman Arkham Asylum Games on Demand 75% Lego Batman 2 Games on Demand 67% Batman Arkham Origins Season Pass Add-On 50% Batman AO: Initiation Add-On 50% Batman AO: Infinite Earths Skins Pack Add-On 50% Batman AO: New Millennium Skins Pack Add-On 50% Batman AO: Deathstroke Challenge Pack Add-On 50% Batman Arkham City: Harley Quinn’s Revenge Add-On 75% Batman Arkham City: Arkham City Skins Pack Add-On 75% Apart from this, Xbox Live Spring Sale offers are valid for everyone on Xbox Live now through 21 April 2014. Find the games that are part of Spring sale below. Content Title Content Type Discount % Assassin’s ...

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Microsoft has now opened up the pre-order for Surface 2 LTE model in UK. Last month, Microsoft released Surface 2 LTE in the US market for AT&T LTE network and now they are expanding to UK. It comes with only one SKU, Surface 2 64GB (4G) will cost £539.00 incl. VAT in the UK. You can pre-order it today and the general availability is from 8th of May. You don’t have to be near a Wi-Fi connection to be able to get the most out of your Surface. Now anywhere you can get a mobile signal, you can get online .Surface 64GB 4G comes with a micro-SIM slot. Insert any pre-paid micro-SIM to start using data.9 It also comes with couple of offers, 200GB storage for two years When you put a file on OneDrive, it’s with you on all of your internet-enabled devices. Get free Word, Excel, PowerPoint and OneNote ...

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IDC today reported that worldwide PC shipments totaled 73.4 million units in the first quarter of 2014 (1Q14), a decline of -4.4% year on year as a result of continuing weakness in consumer and emerging market segments. Windows XP was one of the main reasons for growth in commercial market segments as Microsoft is ending the support for OS. Lenovo maintained its lead in total worldwide PC shipments, followed by HP and Dell. Acer and Asus are the biggest losers in this segment as they are transitioning towards tablets and mobile devices. “Worldwide PC shipments have now declined for eight consecutive quarters as a result of shifting technology usage and competition (notably with tablets & smartphones) as well as economic pressures (including high unemployment, slow growth & investment, tight credit, and currency fluctuations) related to the Great Recession, sovereign debt crises, and their related impact on international trade,” said Loren Loverde, Vice ...

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Microsoft today released Windows 8.1 Update for Windows 8.1 users. This Windows 8.1 Update and Windows RT 8.1 Update include improvements to make Windows more familiar and convenient for devices that use keyboard and mouse input. Also this update includes security and performance updates, and they must be installed for your PC to receive any future security updates for Windows 8.1 or Windows RT 8.1. You can find details on how to download here. Also, Microsoft posted the change log for consumers in this update along with tutorial videos. Find them below. Power and Search buttons on the Start screen. These buttons appear in the upper-right corner of the Start screen next to your account picture. You’ll be able to quickly and easily shut down your PC or search for things right from Start. (Some types of PCs don’t have the Power button on Start. You can shut down your PC using the Power button in the Settings ...

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In celebration of the release of “Captain America: The Winter Soldier” and in the spirit of heroism, Marvel and Skype partnered to make something meaningful. Skype and its employees have raised funds to give a heroic 10-year-old Ugandan orphan named Kasiita Ben the educational tools he needs. Kasiita came to Skype’s attention because of students at George Street Middle School in New Brunswick, Canada. They’ve long been meeting with Kasiita and other Ugandan children over Skype as part of CHAT to the Future, a Skype in the classroom partner. CHAT is a nongovernmental organization that pays for rent, necessities and school fees for 17 orphans rescued from poverty and illiteracy in Kampala, Uganda. Students in over 40 North American schools are using Skype to establish meaningful relationships with their Ugandan friends, including helping to fund their living and learning needs. In reward for their own heroic fundraising work, Marvel and ...

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Here is a great way to get a free month of Xbox Live service from Microsoft. You just need to sign up for Bing Rewards program to enjoy this offer. You will join the millions of members earning free gift cards from Xbox and other popular brands just by searching with Bing. This offer ends April 25, 2014. Don’t miss out. Sign from the below link. If you are new to Bing Rewards, sign up here. What is Bing Rewards? Redeem credits for rewards in the Redemption Center. Choose from popular brands including Amazon.com, Starbucks, Xbox, Fandango and more. You can even donate your credits to your favorite charity.** How to earn Bing Reward Credits? Earning credits is easy. Search with Bing on your PC and phone, try new features and take advantage of exclusive offers to see your credits start adding up. Status upgrades allow you to earn even ...

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We all know that Microsoft is working on original content for Xbox platform. Microsoft hired former CBS Corp. head Nancy Tellem few years back to lead its studio efforts. Microsoft is trying to target the core gaming audience between 18 to 34 years old. Bloomberg today reported many details about Microsoft’s plans for original content. The studio now has six series lined up — including a science-fiction thriller called “Humans” about humanoid robot workers — and more than a dozen projects in development. More info on the content to come, One way Tellem, who was also part of the team that debuted “Friends” and “ER,” plans to distinguish Microsoft is by adding interactive aspects to each show to make use of Xbox technology. Her first offerings are a street football reality show called “Every Street United” timed for the World Cup, as well as robot thriller “Humans” based on a ...

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At BUILD developer conference, Microsoft Advertising team shared their details about their recent work to help developers better monetize their Windows 8 and Windows Phone apps. They released the following, New Advertising SDK for Windows 8.1 2 New Advertising SDKs for Windows Phone A New, modernized pubCenter A New Program to promote your Windows Phone app! The new Ad SDK for Windows 8.1 is designed to improve ad-funded monetization for app developers: The new SDK will unlock advertiser demand by enabling 3rd party ad serving (i.e., ads served by mobile rich media ad servers vs. ad served by Microsoft), aligning with MRAID v1.0 mobile rich media ad industry standards, and connecting to the Microsoft Ad Exchange Over the next few months, as more developers adopt the new ad SDK and we reach critical mass of inventory on the new ad SDK to offer to advertisers, we expect that fill rates ...

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Earlier this week, Microsoft announced the launch of Microsoft Video Network, a new offering that enables advertisers to buy user-initiated, non-skippable pre-roll video ads on brand-safe sites across 350 publishers. The Microsoft Video Network will help advertisers to reach for their campaigns outside of Microsoft’s owned and operated properties. Microsoft claims that Microsoft Video Network is hugely competitive when it comes to audience targeting, using a combination of Microsoft’s unique first party data along with leading third-party data providers. Over the past six years advertising budgets have moved away from traditional TV and into online video –accelerated by changes in traditional media consumption such as multiscreen and on-demand viewing, alongside technological advances that have led to digital media buying becoming less and less complex. These factors have led to video advertising spend rising approximately 85 per cent year on year according to the IAB, with the current supply and demand models ...

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To celebrate the launch of Office for iPad, Microsoft Store is running a great promotion for those who live near Microsoft Store. Microsoft Store will offer a free year of Office 365 subscription to the first 50 people who bring an iPad to a given retail location from March 28th through March 30th. Office 365 Home Premium subscription usually costs $99 per year and will offer following apps/services, 1 year subscription includes the latest full Microsoft Office applications1 Share your subscription with up to four members of your household4 Office on 5 PCs or Macs plus five iPads or Windows tablets3 Easily access your docs with Office Mobile apps for iPhones, Android, and Windows phones 20 GB OneDrive storage per user, for up to 5 users Call phones in over 60 countries with 60 minutes of Skype calls per month2 You can find the list of Microsoft Store retail locations ...

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Microsoft Surface digital marketing team has done this cool job of convincing a 12 year old girl to buy a Surface 2 instead of Apple iPad mini which she preferred. Recently a father tweeted Surface team a presentation that his 12 year old daughter created describing why she should get an iPad mini. He challenged both Surface and Samsung to take turns in a rebuttal, we gladly accepted the challenge. Microsoft in response created a presentation for that girl to convince her to buy Surface 2 and they won the challenge by selling a Surface 2 to her. Find the pictures from the below link to see what happened next. Source: Windows Team Blog ...

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