Microsoft YouTube account yesterday posted three strange Windows 8 ads that never really shows the actual product. All the above ads involves Japanese people doing some weird things on screen. Neowin posted an explanation of these ads which are considered to be metaphor for Windows 8 features.
Aside from the fact that the content of each ad is very strange, the other thing that’s noticeable is that a Windows 8 PC is nowhere to be found in any of these commercials. Microsoft seems to be using the ad’s content as a metaphor for features in Windows 8. The watermelon ad is linked to the touchscreen experience and the piano-ping pong clip is meant to show that Windows 8 can do two things at once.
The third commercial is supposed to show that Windows 8 can be both “beautiful and fast” but that’s reaching a bit for that metaphor to work. In any case, these three new commercials will certainly be talked about a lot, no matter how people feel about them in the end and perhaps that was Microsoft’s general idea.