Microsoft is a company that deeply cares about your privacy more than anything. Microsoft Advertising uses user’s personal data to target advertisements that relate to them. But they do that in a transparent manner. Just to show how transparent are they, visit this website. You can see what data they use to place relevant ads for you. They don’t sneak into your personal data like email to place ads. Take a look at the screenshot of the dashboard above, First they make use of your profile details which you can always update through profile.live.com.
In the my data tab as seen above, you can see your past Bing searches which Microsoft used for ads, again you can delete them anytime. You can select your edit your topics of interest to have more personalized ads.
Under the My Choices tab, you can just opt-out of the whole personalized advertising in single click. Also, Microsoft is adding more services to this dashboard so that users will know what data Microsoft is using for personalized ads.
Great work by Microsoft Advertising.