China Telecom, the third largest mobile operator in China yesterday revealed that it has become the exclusive network operator in China to sell Microsoft’s Xbox One system. China Telecom will also sell Xbox One through all its sales channels. Back in April, Microsoft announced that they are launching Xbox One in China in September. Thanks to the partnership with BesTV, Xbox One will also be the first system of its kind to launch in China. Launching Xbox One in China is a significant milestone both Microsoft and for the industry.
The culture of games and entertainment is rapidly growing in China, with nearly half a billion people playing games – roughly a third of the country’s population and more than the entire population of North America. The gaming industry saw massive growth in the last year – generating more than $13 billion in 2013, an increase of 38% in the last year alone. Gamers in China have shown they love gaming – mostly on PC, mobile and online – and game developers in China have been delivering innovative games for years. Creators and gamers alike have eagerly awaited a new generation of entertainment experiences in China.
The pricing of Xbox One was not yet confirmed. However, there were reports in the last month which said that Xbox One will cost around 4500 RMB in China. 4999 RMB is about 800 USD.