This is a good news for Microsoft. Following the poor sales of first generation Surface RT devices, Microsoft reduced the price of the device by almost half and sold it through various retailers in the US. As a result, the number of devices in consumers hands has increased significantly. From the latest data of online ad network Chitika, Microsoft Surface and Amazon Kindle grew their tablet market share over others. In fact, Surface usage share was more than that of Google Nexus tablets.
Microsoft’s Surface lineup also continued its impressive year end run. Surface users generated more tablet traffic than all Google Nexus tablet users following the holiday, making Microsoft the fourth-largest source of continental tablet Web traffic should it maintain the lion’s share of this latest share growth.
How Chitika came to this number,
To quantify this latest report, Chitika Insights surveyed a sample of tens of millions of smartphone and tablet online ad impressions from the Chitika network. This study was drawn from a date range of December 20 to December 29, 2013, and only includes Web traffic generated within the U.S. and Canada.