comScore have released their search market share report today. Microsoft powered search continues to trend upwards while Google powered search slips. Both Bing and Yahoo increased their search market share while Google lost some points.
- Month of August: U.S. explicit core search was up 9% y/y for the month of August a deceleration from +10% y/y in July. Google search was up 8.1%, Yahoo! up 2% and Microsoft up 44%.
- September Quarter (Quarter over Quarter) Pacing: We examine how the search quarter is pacing after the second month of the quarter. We define pacing as taking the reported period (month of July and August) and dividing it by the monthly average of the previous quarter. To that end, U.S. explicit core search is pacing up 2.7% q/q for 3QTD (vs. +2.8% as of July), with Google up 1.9%, Yahoo! up 4.7% and Microsoft up 5.2%.
- Share of Market: Google’s at share was 64.8% is down 30bp month over month, Yahoo! at 16.3% is up 20bp m/m. Microsoft share at 14.7% was up 30bp m/m
Take a look at the table below,
The results are in line with Experian Hitwise results which was released last week. More or less, Google is now with 65% and Microsoft with 31%. Hope Microsoft can make further dent in Google’s market share..