Comscore now also agrees BingYahoo had 30% of the US search Market, taking share from Google

comScore Explicit Core Search Share Report*
April 2011 vs. March 2011 
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search EntityExplicit Core Search Share (%)
Mar-11Apr-11Point Change
Total Explicit Core Search100.0%100.0%N/A
Google Sites65.7%65.4%-0.3
Yahoo! Sites15.7%15.9%0.2
Microsoft Sites13.9%14.1%0.2
Ask Network3.1%3.0%-0.1
AOL, Inc.1.6%1.5%-0.1

*“Explicit Core Search” excludes contextually driven searches that do not 
reflect specific user intent to interact with the search results.

bing-yahoo-SEOIn March Experian Hitwise announced that Bing +Yahoo’s combined search market had hit the 30% mark, and now Comscore agrees that in April the two search contenders have also hit the mark.

Both Bing and Yahoo, who’s search is powered by Bing, have gained market share, adding a combined 0.4%, while Google was down 0.3%.

It seems while Google is attempting to attack Microsoft’s cash cows with its Chromebooks they may want to spend more time protecting their own major revenue earner.


  • Anonymous

    This spells real trouble for Google. Their bread and butter is advertisement generated revenue based on search. Its what they use to fund most of their endeavors which include Android, Chrome, and all of their other initiatives. Granted that those other areas are now making money for Google, their foundation is still search. That being said, marketing houses will now have to consider splitting their online advertisement placement between MS and Google. 30% of the market is just too large to pass up on. It means that a lot of that revenue will leave Google in droves. When they had 90% of the market, it made sense to just put all of that money with Google. Now it doesn’t make sense. MS is going to see an influx of revenue just by being number 2 in search.

  • Steff

    I don’t think that Android or Chrome bring that much or any money for google. The only money Google gets from Chrome and Android is, since they’re both Open Source, the part of sold apps, that goes to Google, and i do not think, that this is compensing the huge costs of enveloping systems like Android, Chrome and all the others.

    • guest

      Actually android is very profitable for google. they make a lot from advertising on the platform.