Verizon and Microsoft Announce New FiOS TV-Powered Entertainment Experience Coming Soon to Xbox 360
Companies Collaborate to Offer Live, Multichannel HD TV Integrated with Kinect, in the United States via the Xbox; Expands Verizon FiOS Customers’ Borderless Lifestyles
NEW YORK and REDMOND, Wash., Oct. 5, 2011 /PRNewswire/ — Verizon and Microsoft Corp. today announced an agreement that will open the door to a new FiOS TV-powered entertainment experience for the Xbox 360 video game and entertainment system. Using a Verizon-developed software application, FiOS TV and Internet customers who are also Xbox LIVE Gold members will be able to view popular live TV channels through their Xbox consoles without any extra hardware required. This holiday, Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via the Xbox.
The new collaboration is an important expansion of the breadth of entertainment available on Xbox 360 and the latest move by Verizon to break down old technology barriers and provide customers the freedom of a borderless lifestyle where they can connect with what they love on all their favorite devices. Utilizing Kinect for Xbox 360, FiOS customers will be able to easily discover and enjoy content in extraordinary new ways, all without having to pick up a remote control.
“By bringing the technologically advanced Verizon FiOS TV service to Xbox 360 and Kinect, we are advancing our vision to provide the best in entertainment in extraordinary new ways,” said Tom Gibbons, corporate vice president of the TV & Service Business for the Interactive Entertainment Business at Microsoft. “Xbox 360 brings all your entertainment, friends and family together in one place, and we look forward to introducing Verizon FiOS TV to the console this holiday.”
Verizon’s vision for the future – the Borderless Lifestyle – can be summed up in four words: anytime, anywhere, any device.
“We want to make everything our customers want or need to do, easier and more convenient, by putting the power of our technology in their hands – through the Internet-connected devices they use every day,” said Eric Bruno, vice president of consumer and mass business product management for Verizon. “The Borderless Lifestyle is about erasing old technology boundaries and freeing consumers to enjoy entertainment on their own terms. FiOS TV on the Xbox 360 will tap into the magic of Kinect to transform the way people interact with TV, providing a game-changing entertainment experience for our customers.”