Crowded ‘cold’ Apple stores turn buyers to Microsoft

12

image

It seems like Apple has been a victim of their own success as their crowded stores turn away some potential customers.

After being bitterly turned down by a seemingly ‘far too busy’ Apple store, customer Tonicia Abdur-Salaam turned to Microsoft to provide her school –Richfield’s Partnership Academy K-5 charter school- with the 24 desktop PC’s and a few laptops she was in urgent need of. Not only did Microsoft staff provide her with technical assistance and set up of the computers, but the friendly team threw in a couple Xbox 360’s free of charge.

So far, 15 million people have experienced the friendly, insightful service the Microsoft stores have to offer.  In fact, twincities.com reports that 97% of surveyed customers said they preferred Microsoft products to Apple products.  Maybe this could have something to do with the fact that Apple stores are far too ‘packed’ according to Tim Nelson, president of the Chicago based Tris3ct advertising agency.  Customers simply can’t get the attention they require in the Apple store, unlike the Microsoft Store where the staff have the customers undivided attention at all times.

This does not mean that Microsoft stores are empty; in fact the release of the Microsoft surface has seen long lines and a crush of new customers all waiting to get their hands on Microsoft’s new tablet.

If you’re interested in finding out what the big deal with Microsoft stores is for yourself and perhaps get a tutorial on using Microsoft’s latest release, the Surface; Microsoft has opened 40 stores plus 34 temporary stores since the opening of the first store in Scottsdale, Ariz in October 2009.  To discover your nearest store location, visit the Microsoft website.

image

Read more at: twincities.com

About Author

  • just

    That is good for MS more business.

  • http://94octane.com Beezer

    Wow. Very good news, keep it up Microsoft. You’re doing something right!

  • NPGMBR

    The problme of course is avoiding the problem that the Apple store now has as more consumers visit Microsoft stores.

  • guesttt999

    Microsoft needs to open more stores, especially near university campuses and popular commercial shopping centers. This will help keep momentum. Excellent news though!

    • http://twitter.com/Makavelli_Jrw Mr.InTernaTionaL

      Yes I would love to see some or at least on in New Orleans or Baton Rouge..

  • http://twitter.com/iphonesmoked Mike

    Is there any MSFT store in Chicago?

  • The__Truth__Hurts

    The iPad went live pre-orders 2 days ago.
    You can still pick up ANY iPad 4th generation and get it the day it officially goes on sale.

    you can still pick up the black 32 and 64GB iPad mini and get it the day it officially goes on sale.

    Let me put it this way: IT HAS F*&^ING NOT HAPPENED BEFORE FOR THE iPAD!!!!!

    iPad ALWAYS sold out within MINUTES the pre-orders went live!
    2 days from the pre-orders and you can still get ANY 4th generation iPad.

    Surface? Well… 3 weeks from now, online and massive lines at the stores…

    Apple “flopped”. Apple “flopped”. To put it bluntly.

  • http://twitter.com/consoleschizo jamkor

    First let me preface this by saying I really like this site. BUT 1. You totally misrepresent the 97% number. 2. At what point does it be come plagiarism vs. referring the twincities.com site? As a Twin Citian, I am very familiar with Ojeda-Zapata’s (@ojezap) work and most of the time I think he is an unabashed and most likely wholly unashamed Apple – biased writer, he deserves better to be ripped off like this..

    • Fleon

      Agreed. The 97% has nothing at all to do with preferring MS or Apple products.

  • jimski27

    Well at least these kids are going to learn how to use an OS, that will help them to earn an income in the future. Way to go Microsoft.

  • JRV

    Was at a trendy, upscale mall north of Austin, TX, US (called “The Domain”), this weekend, and was surprised to see the MS store packed to capacity with nearly every Surface & other Win 8 devices having 2 or 3 customers playing with them.
    Meanwhile, at the Apple store nearby, about a third of the devices on display were idle.
    BTW, my main mission was to try out the Touch keyboard…quite amazing.