Dell Executive Told Ballmer Not To Name Windows On ARM OS As Windows RT

According to Australian Financial Review, Dell’s vice chairman and president of its PC business, Jeffrey Clarke have told Microsoft CEO Steve Ballmer not to name Windows on ARM as Windows RT. Clarke’s argument was an obvious one, he thought the name Windows RT would confuse consumers. Consumers will think that Windows RT supports their traditional Windows applications but it is not the case. Steve Ballmer responded to him that Windows brand was too important not to be used in the new name.

Neil Hand, the vice president in charge of Dell’s tablet business was more optimistic about Microsoft’s naming strategy. He said the following,

“Making sure we educate the market place on the differences was going to be a necessary action no matter what,” Hand said. “Just calling it something different is not going to solve the problem.

Source: Financial Review via: CNET

  • mrdoubleb78

    I am so sick of this “naming convention so confusing” argument. So are people confused when they by an iPad? Do they think they will be able to run applications they use on their iMac? Or will they be confused expect to install iPhone apps on their iPod? What about Chrome users being puzzled about the Chrome OS?
    They are using their OS brand for one of their OS. What morons, right?

    • MSFTmanJosh

      yup. People nowadays are too hardheaded or stupid to understand the differences between tech

    • Tirinti

      People are so stupid, they think iPad is tablet and tablet was invented by Steve Jobs. They don’t know that tablet is notebook with touchscreen and it was invented 10 years ago by Bill Gates.

    • PoohGQ

      To be frank, I think they should have at least had a different naming scheme, such as, “Windows RT” for ARM and “Windows DT” for desktop. But to expect the ‘pay-no-attention’ consumers to know the difference is just a little bit of a stretch, considering they’re already confused about the iPad that’s running Android..

  • Bugbog

    Can’t really agree fully with his contention, given that apps created using the Win 8 method (for RT) DO run on Win x86 systems!

    Maybe not exactly RT per se, but definitely Windows Something!

  • grs_dev

    Talk to the “Hand”!!!

  • mateole17

    As a Windows fan I have to say Windows RT is a horrible name. We can argue all day about consumers not being educated on the differences but the fact is Microsoft has done little to educate the consumer which is their job. Not to mention the name Windows RT is a very boring name and does little to excite the consumer about a brand new product.

  • Gavin Tom

    I do not think Microsoft should be taking advice from dell. Just saying.

  • oldjovian

    I do think Microsoft has done a poor job educating consumers about the vision of Windows 8 and the Surface computers . . .