Microsoft is getting into a new kind of content business. They are going to release a British film called Pulp exclusively for Xbox LIVE users. Pulp is a comedy about a struggling comic book publisher recruited by the police to bust a crime syndicate.
Microsoft is planning to distribute more films this way in the future. Microsoft has already set up its own studio to create original content for Xbox LIVE subscribers in US. They are focusing mainly on interactive entertainment which takes advantage of Xbox 360 and Kinect.
Read more at BBC.