Last week, we reported that Sony’s PS4 dominated the Xbox One for the fourth month in a row. New numbers from NPD revealed that Microsoft only sold 115,000 units of their Xbox One console for the month of April. Also, Microsoft announced a new cheaper SKU for Xbox One that will not include Kinect sensor and will cost $399 which is same as that of Sony’s PS4. Microsoft’s this move was to directly compete with Sony on price and it seems that it may work out as expected. GameStop during their earnings meet revealed that they are seeing strong demand for Xbox One after the price drop.
“I definitely think we’re already seeing in our stores with our reservation program as well as dialogue with PowerUp Rewards [members that] there’s a stronger demand as a result of the price drop,” Bartel said. “The good news for us is… we’ll sell a lot more units.”
“And that means there will be more [Xbox One] units out there to put software on,” Bartel went on to say. This is particularly noteworthy because GameStop’s margins are better for software than they are for hardware.