Google To Acquire Twitch Live Streaming Video Platform For $1 Billion, What Will Happen To Xbox One Integration?

Xbox Twitch TV app

Along with the March system update for Xbox One, Microsoft enabled Twitch game broadcasting feature for all the gamers on Xbox One. Microsoft also shared some numbers on Twitch on Xbox One. In short, the engagement is much more than Sony’s PS4. Xbox Live members worldwide are spending an average of 5 hours per day exploring apps, playing games, and watching TV on Xbox One.

Twitch on Xbox One has played a big role in the increase in Xbox One usage since the app added broadcasting on March 10. In fact, nearly 23 million minutes have been broadcast from Twitch on Xbox One since launch. This includes more than 2.7 million minutes broadcast from Xbox One March 10-11, the most ever for a Twitch console app in its first day. Additionally, 30 percent of all Twitch unique broadcasters were broadcasting from Xbox One during the app’s first day.

Given this popularity of Twitch among gamers, Variety today reported that Google has acquired Twitch for about $1 billion.

Google’s YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources familiar with the pact.

The deal, in an all-cash offer, is expected to be announced imminently, sources said. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. The impending acquisition comes after longtime Google ad exec Susan Wojcicki was named CEO of YouTube earlier this year.

Google’s YouTube and Microsoft has a bad relationship over the years. Google declined to develop a app for YouTube on Windows and Windows Phone platforms and even revoked the developer API of YouTube app that Microsoft developed. Given the fact that Twitch is tightly integrated into Xbox One for now, the future remains a big question for this service on Xbox One.

Source: Vatiery

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