Google To Acquire Twitch Live Streaming Video Platform For $1 Billion, What Will Happen To Xbox One Integration?

Xbox Twitch TV app

Along with the March system update for Xbox One, Microsoft enabled Twitch game broadcasting feature for all the gamers on Xbox One. Microsoft also shared some numbers on Twitch on Xbox One. In short, the engagement is much more than Sony’s PS4. Xbox Live members worldwide are spending an average of 5 hours per day exploring apps, playing games, and watching TV on Xbox One.

Twitch on Xbox One has played a big role in the increase in Xbox One usage since the app added broadcasting on March 10. In fact, nearly 23 million minutes have been broadcast from Twitch on Xbox One since launch. This includes more than 2.7 million minutes broadcast from Xbox One March 10-11, the most ever for a Twitch console app in its first day. Additionally, 30 percent of all Twitch unique broadcasters were broadcasting from Xbox One during the app’s first day.

Given this popularity of Twitch among gamers, Variety today reported that Google has acquired Twitch for about $1 billion.

Google’s YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources familiar with the pact.

The deal, in an all-cash offer, is expected to be announced imminently, sources said. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. The impending acquisition comes after longtime Google ad exec Susan Wojcicki was named CEO of YouTube earlier this year.

Google’s YouTube and Microsoft has a bad relationship over the years. Google declined to develop a app for YouTube on Windows and Windows Phone platforms and even revoked the developer API of YouTube app that Microsoft developed. Given the fact that Twitch is tightly integrated into Xbox One for now, the future remains a big question for this service on Xbox One.

Source: Vatiery

  • ted

    Microsoft is just stupid, they should have done this long ago considering they are in the gaming market. Smh

    • jaylyric

      According to other reports.. Microsoft and others did try.. Not sure if it was “long ago” however..

    • Bugbog

      Sometimes it just doesn’t matter how much money you through at an issue, if the people involved aren’t amenable then that’s it!

    • Vương Vi-Nhuyễn – 王微軟

      The problem with Microsoft lately is that it doesn’t acquire big names… well it does, with Nokia’s mobile phones, but that aside, it hasn’t tried to acquire any market leaders, in fact Microsoft was the global set-top box market leader until they sold the Microsoft Mediaroom to Ericsson, Microsoft should make another big acquisition once the companies they now already have are well-integrated into ”the One Microsoft Vision” (of Ballmer) and start working on the T.V. market, the next major tech war will be fought on the television, and a successor to the Microsoft Venus project could do well…

      • Bugbog

        Microsoft can’t acquire everything. That’s why, more often than not over the last decade+, they’ve been the ‘great’ collaborator.

  • buddy

    Doubt it will effect much. Getting rid of it on xbox would cut a good source of revenue for them. Thats just bad business. Windows phone and Microsoft’s tablets arent popular brands. At least not as much as the others and Google is a competitor to those devices. This is a totally different scenario.

    • Vương Vi-Nhuyễn – 王微軟

      Or they could just develop it exclusively for Scroogle T.V. that would get former Xbox One-owners to dump their old consoles and buy the latest Scroogle T.V.

      • Bugbog

        Ha! Funny.

      • Cristian Dan

        that made my day =)))) Scroogle T.V.

  • Bugbog

    Look at it this way. Anywhere Google can use it’s influence to diminish or denigrate a competitor, they do so (i.e API changes, no apps for WP or Win 8 Metro).
    Anywhere they are the outsider/underdog/equal? They compete (i.e ads on WP/Win8.1, Add-ons for Hangouts on Outlook vs Skype, etc)

  • Asgard

    Considering Google’s dominating position in providing internet video already (YouTube), its difficult to see how an acquisition of this magnitude could ever be accepted in regulation offices. Considering how difficult it was for Microsoft to buy Nokia’s phones, even if there were a handful of competitors bigger than Nokia, some of them many times bigger.

    • Vương Vi-Nhuyễn – 王微軟

      Nope, Nokia is #2 in the phone world, feature phones count, and they’re HUUUUUUUUUUUUUGE, especially in Nokia’s portfolio…

  • Emi the Strange

    I would be more worried what would happen with the Twitch experience….
    just like there is youtube for xbox, why would there be a bad twitch app or integration with xbox one?

    but if a site is ruined by google…. then I would be more worried about it. Twitch already has many bad features they added in last months, I can imagine being worse just as youtube experience.

    I would hope Twitch reminds independent, it sucks some companies build something and big companies throw money at them… and they just accept and run away.

    Twitch, in fact, it just sucks…. but it’s the site that gives more decent experience to stream and show your videogames and watch them compared to other sites like livestream or ustream (which is good, I like it more, but it’s a mess to find channels you want). but it really would be bad if you have to have a google account and all that crap. so I would rather Twitch just starts building something big and keep it there, not just accept the money and give it to someone who will make it a worse site that it’s now.

    • Vương Vi-Nhuyễn – 王微軟

      Buying a company also (often) means buying the people who made it, so Scroogle is also buying the employees.

      • Emi the Strange

        like I said… Twitch is already crap enough, but it has many gamers streaming it’s like youtube, you can’t just go to another service easily. ustream is more about Japanese people (and has annoying ads), and livestream has xfire and all that, but not many gamers use it.

        So twitch not being the boss would change many things, do you think if google wants them to implement the same crap they did with youtube twitch team will say no? you know, to integrate google accounts and google+ crap? they have to do it….

        of course they also hire people from twitch, and some might leave and others stay, but if twicth is already crap, it can’t get any better when google would want to push their stupid ads all over the place, in the videos, push the google account crap, then android here, then chrome there. then of course if Win8 and WinPho still doesnt have an official app, well forget about it at all…

        so it can be new people hired or the same, it would suck if they start doing that crap.

        I have used Twitch, since it was not even twich but only justin then came twitch, and for example now you can’t even chat with a twitch account on justintv… but I imagine not being able to get in my account anymore only because I don’t want to get a google account or something like that.
        I just dislike google too much to expect something good from them, of course people who love google would be happy and glad, but for someone like me who doesn’t even use Youtube (only when necessary), well, it seems bad.

  • Mr. X

    So does that mean that some jerks at Xbox unit make some contracts with Twitch without excluding their biggest competitors? Hope they get fired under new devices unit.

  • reKitab

    I hope this is not true.

  • NGM123

    MS need to build there own ‘Twitch’ and kick google to the curb before google do it to them.

  • grs_dev

    WTF MS? Snoozing at the wheel again?

  • grs_dev

    Dear Microsoft,

    Please open up your checkbook and write 2 checks. 1 for Vimeo and the other for Twitch. While you’re at it if you could write a check for Steam it will be awesome too…

    Sincerely yours,
    Loyal Xbox, Xbox 360, Xbox One, Xbox Live, Win 7, Win 8, Win 8.1, Win 8.1 Update 1, Win Phone 7, Win Phone 8, Win Phone 8.1, Office 365, Hotmail/Outlook, OneDrive customer