Microsoft released Windows 8 back in 2012, followed by major update Windows 8.1 in 2013. Microsoft has even ended the sales of Windows 7 as a standalone OS to general consumers. Most of the PCs from all the OEMs now comes with Windows 8/Windows 8.1 pre-installed. HP has recently started promoting on its homepage on sale of Windows 7 PCs.With a huge marketing message “Back on popular demand”, HP is trying to sell a 5 year old OS to its customers.
Even though other OEMs are also selling Windows 7 PCs, they are not promoting the way HP does. What do you think of HP’s marketing strategy? Will more people buy HP PCs because of Windows 7?