IDC Expects Devices Like Microsoft Surface Pro 3 2-in-1 Will Play Greater Role In The Tablet Market

IDC Windows Tablet

International Data Corporation (IDC) yesterday lowered its 2014 worldwide tablet plus 2-in-1 forecast to 245.4 million units. The main cause of the slow down are customers are using the older devices longer than expected and phablets are trying to replace the low-end of the tablet market as consumers are trying to own a single device that can serve both as tablet and a phone.

“Two major issues are causing the tablet market to slow down. First, consumers are keeping their tablets, especially higher-cost models from major vendors, far longer than originally anticipated. And when they do buy a new one they are often passing their existing tablet off to another member of the family,” said Tom Mainelli, Program Vice President, Devices & Displays at IDC. “Second, the rise of phablets – smartphones with 5.5-inch and larger screens – are causing many people to second-guess tablet purchases as the larger screens on these phones are often adequate for tasks once reserved for tablets.”

IDC also predicts that products with larger screens–like Microsoft’s new 2-in-1, the 12-inch Surface Pro 3— are expected to play a greater role in the market going forward.

“The shift back toward larger screens will mark a welcome sea change for most vendors as the average selling price for these devices will remain roughly 50 percent higher than the average sub-8-inch device,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Microsoft is also expected to benefit from this shift as the share for Windows-based devices is expected to double between now and 2018.”

Source: IDC

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  • Abraham Soto

    This numbers are pathetic, MS has to figure out something to give Windows PC a super boost in the tablet market. Or Google is paying this analytic firms money to produce bad results.

    • dolco

      Those numbers are not real. Just forecast, reality will be different.

      • SocalBrian

        The 2013 column is actual, not forecast, and makes the forecast columns seem credible.

  • jimski27

    I wish these people would stop pulling numbers out of their ass. And if pressed, I am sure their reply to why Windows has such low numbers will most certainly be, “it’s the apps stupid”. 2018 is a long way off.

  • Bugbog

    Are 2-in-1’s actually counted as tablets or rather as Laptops, since they actually have a Keyboard base?!

    • LexicoRed

      MS is a valued customer of IDC so we are lucky that IDC manage the projections as favorablely as possible for MS. Part of this is a liberal definition to what a tablet is and includes 2 & 3 in1s.