IDC: Only 30,000 Microsoft Surface Units Shipped In China In Q4 2012

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We already saw reports that Microsoft Surface RT attracted a long line in Beijing, China back in October when it was first launched. It seems that the demand didn’t last for so many days, according to IDC, Microsoft Surface RT shipments has been low with only 30,000 units shipped during the fourth quarter. So, Surface accounted for only 1% of tablet market in China.

IDC also reported that Microsoft was concerned less with boosting shipments, and instead used the device to demonstrate to PC vendors “how great” a Windows tablet could be, Chang said. In China, Microsoft decided to only sell the product through local electronics retailer Suning and its own online sales channel.

Read more about it from the links below.

via: TNW, Computer World



About Author

Pradeep, a Computer Science & Engineering graduate.

  • redtidal

    The exclusive deal with Suning is about to end this summer and MS is exploring opportunities with other retailers in China. To say MS doesn’t care about the sales of Surface is probably only half true.

    • SocalBrian

      I would guess that it’s even less than half true – it probably isn’t true at all that they don’t care. What is true is that “we don’t care” is just marketing-speak for “we have no good news to report.”

  • redtidal

    The exclusive deal with Suning is about to end this summer and MS is exploring opportunities with other retailers in China. To say MS doesn’t care about the sales of Surface is probably only half true.

  • Suntzee

    Strange. I live in China and I was surprised how much attention the Surface got with the locals. We even gave away 3 Surface RT at our annual dinner (among a dozen ipads and iphones).
    30.000 in the whole of China would be a joke. Admittedly it is not easy to sell to the Chinese as they are very cost sensitive and also think hard about it before they buy sth expensive. But heck, even my driver with a not so high salary has an ipad and an iphone. It will be supertough for MS to compete with Apple in China

    • redtidal

      iProducts are a status symbol in China (and probably true in many countries) than a necessity. So you will see people save monthly income and selling kidney to obtain one. They don’t want to “lose face” in front of other people.

      • Zeehunter

        The same thing I have seen in India too .. People literally blow away all their savings on Apple devices .. I don’t care if Americans do it coz they are rich .
        But in developing countries even middle class people are falling prey to this status symbol thing

      • Suntzee

        Face is definitively a very dominant factor. But when I asked my driver he mentioned the idevices are really easy and convenient to use.

        Reaching this kind of status is not easy here in China. Nevertheless once you have it you make a killing with your brand image. Way way way to go for MS to get anywhere near that. I wonder how their turnover is in the worlds second largest economy. Whoever uses MS here (even multinational businesses) will use pirated software..