IDC today released worldwide tablet plus 2-in-1 shipments number. Total shipment is now down to 50.4 million units in the Q1 2014, this is decline of -35.7% from the holiday quarter and just 3.9% growth over the same period a year ago. IDC expects even more challenging year ahead for this category. So, What’s going wrong for tablets? There are two main factors. First, there is a huge rise in Phablet form factor which serves both as a phone and tablet to users. Second, the upgrade cycle for tablet owners are longer than expected.
Tom Mainelli, IDC Program Vice President, Devices and Displays said, “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”
Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units. That’s down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in the first quarter of 2013. Despite the contraction, the company saw its share of the market slip only modestly to 32.5%, down from the previous quarter’s share of 33.2%. Samsung once again grew its worldwide share, increasing from 17.2% last quarter to 22.3% this quarter. Samsung continues to work aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles.
Apple lead the tablet market share list with 32.5% market share even though the shipments fell both QoQ and YoY. Samsung came in second with 22.3% market share, ASUS (5%), Lenovo (4.1%), and Amazon (1.9%) made up the list.
“With roughly two-thirds share, Android continues to dominate the market,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that’s ‘good enough’.”
Microsoft entered the top 5 tablet vendor list for the first time in March last year. As per IDCs numbers, Microsoft has sold less than a million Surface devices which includes Surface RT and Surface Pro. So, they are not in the top 5 tablet vendor list as well. I hope Microsoft’s upcoming Surface Mini and Nokia’s 7-inch tablet(rumored) may bring in the much needed volume for Windows tablets.