IDC: Worldwide Tablet Shipments Growth Slows Down, Microsoft Is No Longer In The Top 5 Tablet Vendor List

IDC Wordlwide Tablet Shipments

IDC today released worldwide tablet plus 2-in-1 shipments number. Total shipment is now down to 50.4 million units in the Q1 2014, this is decline of -35.7% from the holiday quarter and just 3.9% growth over the same period a year ago. IDC expects even more challenging year ahead for this category. So, What’s going wrong for tablets? There are two main factors. First, there is a huge rise in Phablet form factor which serves both as a phone and tablet to users. Second, the upgrade cycle for tablet owners are longer than expected.

Tom Mainelli, IDC Program Vice President, Devices and Displays said, “In addition, commercial growth has not been robust enough to offset the slowing of consumer shipments.”

Apple maintained its lead in the worldwide tablet plus 2-in-1 market, shipping 16.4 million units. That’s down from 26.0 million units in the previous quarter and well below its total of 19.5 million units in the first quarter of 2013. Despite the contraction, the company saw its share of the market slip only modestly to 32.5%, down from the previous quarter’s share of 33.2%. Samsung once again grew its worldwide share, increasing from 17.2% last quarter to 22.3% this quarter. Samsung continues to work aggressively with carriers to drive tablet shipments through attractively priced smartphone bundles.

Apple lead the tablet market share list with 32.5% market share even though the shipments fell both QoQ and YoY. Samsung came in second with 22.3% market share, ASUS (5%), Lenovo (4.1%), and Amazon (1.9%) made up the list.

“With roughly two-thirds share, Android continues to dominate the market,” said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. “Although its share of the market remains small, Windows devices continue to gain traction thanks to sleeper hits like the Asus T100, whose low cost and 2-in-1 form factor appeal to those looking for something that’s ‘good enough’.”

Microsoft entered the top 5 tablet vendor list for the first time in March last year. As per IDCs numbers, Microsoft has sold less than a million Surface devices which includes Surface RT and Surface Pro. So, they are not in the top 5 tablet vendor list as well. I hope Microsoft’s upcoming Surface Mini and Nokia’s 7-inch tablet(rumored) may bring in the much needed volume for Windows tablets.

Source: IDC


  • Bugbog

    I’m surprised that Microsoft was able to stay in the top 5 for so long, given their [modest] two versions and an almost zero starting base.

    And I’m also surprised that Samsung isn’t No.1 yet, given the only thing they haven’t added to the volume of tablets they churn out is the Kitchen sink at they S-Korea HQ!

  • HTk_Joe

    This hurts. It’s the sad fact we are still paying for the poor decisions of Ballmer and his incompetence in putting together a successful mobile strategy and moreover to do it in a timely manner.

    Increasingly it looks like it is time to dump hardware; from money losing Surface and XBox to the still born Window Phone. Sell it all off to Lenovo or Dell and focus on Service & Software, the things MS is good at.

    • Bugbog

      I see you SategB.

    • cybersaurusrex

      Surface almost broke even last quarter (as opposed to a billion dollar write-off). Microsoft makes money off of Xbox from the games, not the hardware… and it IS profitable. Windows Phone is gradually gaining respect and market share.
      Does Microsoft have its challenges? Yes. But its mobile strategy is not DOA… yet.

      • HTk_Joe

        Look at the numbers you will see Surface business is not improving;

        Surface revenue increased by more than fifty percent to $494 million, but still loss-making, with cost of revenue of $539 million. This suggests a worsening of the business as compared to the previous quarter. In the previous three months, Microsoft lost $40 million on sales of $890 million. This three months they lost $45 million on lower sales.

  • Revben Chase Da Kingdom

    Look at the real picture. Pc sales fell less than predicted and tablet only rose 3%. So much for the death of pc. It is smartphone where its at. And xbox no longer lose money trol HTk_Joe!

  • cybersaurusrex

    But what was Windows/Windows RT’s market share? Do we have those numbers? Are devices with Windows OS gaining market share?

  • Mike366

    I recently visited BestBuy, and I noticed a few decent win 8 tablets from Lenovo, Acer and Sony. They are light and thin, sport intel CPU, and have 8+ hours battery life.

  • Avatar Roku

    Based on $494M revenue for Surface, I estimate Surface sold around 750-900K units last quarter so it makes sense Microsoft are not in the top 5, but also not far behind Amazon. Sales of Surface are up significantly YoY according to the revenue reporting as well. It is sad how much Apple and Samsung dominate mobile. Good seeing Lenovo coming up as a challenger though. Competition is good for consumers, but consumers so far seem to be slaves to Apple/Samsung brands.