Microsoft today released couple of ads to promote Surface devices by comparing them with the competing Apple iPad. The first ad shows the usage of tablets in the cooking scenario. If you want to use a tablet while cooking, Surface is a perfect device for you. Why? Surface comes with built-in Kickstand while you need to purchase separate case for iPad to make it stand straight. Also, the cooking app in the Surface works with gestures allowing you to turn your recipe pages with a wave of your hand. In iPad, you should shout at your tablet with voice commands which often fails.
The second ad shows the scenario where a single tablet is shared among the family. In the case of Surface, you can create multiple user accounts with separate login and personalized environment. In Apple iPad, you always have one account and one home screen for all.
What do you think of these new ads?