Microsoft Admits Confusion Among Consumers Around Surface RT Branding

Microsoft Surface 2 Marketing Street Art

When Microsoft revealed their next generation Surface devices last month, it was evident that Microsoft has changed the branding for Surface RT. Instead of ‘Surface RT’ and ‘Surface Pro’, it is now just ‘Surface 2’ and ‘Surface Pro 2’. It seems Microsoft has dropped the ‘RT’ branding from its second generation Surface to avoid consumer confusion.

Microsoft’s product marketing manager for Surface, Jack Cowett revealed that one of the reasons for dropping the ‘RT’ branding was to avoid  consumer confusion.

“We think that there was some confusion in the market last year on the difference between Surface RT and Surface Pro. We want to help make it easier for people, and these are two different products designed for two different people.”

He also said that the new two stage kickstand feature is done as a result of direct customer feedback. Since people want to use their Surface as a laptop on their laps, the new kickstand angle will help them.

Source: arnnet

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