Microsoft today announced the launch of the Ad Controls creative solution in the UK. These ad controls are a rich and engaging video, image and content solution running across the Windows 8 advertising platform. For the first time, Microsoft partnered with the 7stars to collaborate with the brand team at Nominet to find the best way market launch of the new .uk domain. This high-impact creative solution will be running across PC & tablet users from 14th July through to the 11th August.
Focussed around the concept of ‘Shorter is Sweeter’ the final ad execution seamlessly combines video, imagery and editorial content to engage and educate consumers on some of the most commonly used abbreviations that have become engrained into everyday language.
Gabi Sillars, Digital Account Director at the7stars had the following to say about the campaign “When planning this launch campaign we were focused on reaching digital natives to drive awareness and understanding of the new .uk domain and the clear benefits of having .uk as part of their online identity. Advertising on Windows 8 Ads in Apps has enabled us to reach this audience at scale, utilising a creative, content-driven and highly engaging ad execution that will effectively deliver the campaign messaging.”
Source: Microsoft Ads