Microsoft Agrees To Rebrand SkyDrive Following Settlement With BSB

Update: Microsoft will be forced to rename SkyDrive worldwide.

Microsoft has reached a settlement with BSkyB over the SkyDrive trademark dispute.  Most likely the SkyDrive name will have to be changed in all of Europe.  Here is what Omar Shahine, Group Program Manager of SkyDrive, said on the issue just yesterday:

Mona and I work on the engineering team, so we’re not really equipped to answer this question. We want to deliver a killer experience, and unfortunately we don’t have any additional info at this time.

British Sky Broadcasting and Microsoft Reach Settlement in Trade Mark Case

Sky allows Microsoft temporary use of SkyDrive name during transition period following trade mark infringement judgement – while Microsoft agree to forego planned appeal

British Sky Broadcasting Group plc (“Sky”) and Microsoft Corporation (“Microsoft”) have today announced the settlement of trade mark infringement proceedings in the European Union brought by Sky against Microsoft in the English High Court. The settlement of this case reflects the desire of both companies to focus on joint projects to benefit their customers.

In June, High Court Judge Mrs Justice Asplin issued a judgment holding that Microsoft’s use of the name SkyDrive infringed Sky’s rights in the ‘Sky’ mark.

According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.

“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service,” said Sky. “We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”

Microsoft said, “We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”

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