Microsoft Agrees To Rebrand SkyDrive Following Settlement With BSB

Update: Microsoft will be forced to rename SkyDrive worldwide.

Microsoft has reached a settlement with BSkyB over the SkyDrive trademark dispute.  Most likely the SkyDrive name will have to be changed in all of Europe.  Here is what Omar Shahine, Group Program Manager of SkyDrive, said on the issue just yesterday:

Mona and I work on the engineering team, so we’re not really equipped to answer this question. We want to deliver a killer experience, and unfortunately we don’t have any additional info at this time.

British Sky Broadcasting and Microsoft Reach Settlement in Trade Mark Case

Sky allows Microsoft temporary use of SkyDrive name during transition period following trade mark infringement judgement – while Microsoft agree to forego planned appeal

British Sky Broadcasting Group plc (“Sky”) and Microsoft Corporation (“Microsoft”) have today announced the settlement of trade mark infringement proceedings in the European Union brought by Sky against Microsoft in the English High Court. The settlement of this case reflects the desire of both companies to focus on joint projects to benefit their customers.

In June, High Court Judge Mrs Justice Asplin issued a judgment holding that Microsoft’s use of the name SkyDrive infringed Sky’s rights in the ‘Sky’ mark.

According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.

“We are pleased to have reached a settlement after Microsoft agreed not to appeal the trade mark infringement judgment in relation to its SkyDrive service,” said Sky. “We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent.”

Microsoft said, “We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you.”

  • Revxx14

    wtffff I hope this only affects Europe. I love the SkyDrive brand.

    • Oliver

      Bit selfish. And anyway, a partial rebranding doesn’t help anyone.

      • Revxx14

        I don’t think it’s selfish, it’s hoping it only affects a small portion of the world, instead of the entire world. The SkyDrive brand is great, and it’s ridiculous that they have to change it.

        • Oliver

          But surely you can’t suggest they have two different names for the same product in different markets? All this talk about unity and that wouldn’t be allowed to happen. Also Sky is a UK only service I think…

          • Revxx14

            Yea, pretty sure they are only the UK, should’ve said the UK not Europe in my post above. Why shouldn’t they call it something else only in the UK? Google called Gmail Google Main in Germany fort years, because some other A-hole had the rights to Gmail there.

          • Oliver

            Because they want their brand to be internationally recognised! So, frustrating though it is, back to the drawing board seems to be the way to go.

          • Revxx14

            Mary Jo Foley has suggested Azure Drive, which at the very least sounds nice, if not a little Enterprise-y.

          • Joe_HTH

            Sounds stupid compared to Skydrive.

          • Revxx14

            I agree, but it’s better than “Microsoft Cloud Storage 2013 Service Pack 1.” I’m extremely fearful we’re going to get stuck with “Microsoft Drive,” which would be awful.

            Another possibility is Live Drive, but Microsoft’s killing off all the Windows Live stuff, so that’s probably out of the question, unfortunately.

  • leharmeerak

    shit, I really liked the name skydrive ,and have been using it for years, this is really stupid, Microsoft should’ve been more careful with naming their services, metro, and skydrive were both great names….

    • coip

      I also really liked the SkyDrive name and am very disappointed by this courts’ ruling, and by Microsoft backing down so easily. I don’t know the details of the case, but I assumed that unless British Sky Broadcasting previously was using the entire SkyDrive name, verbatim, that the word ‘sky’ was a little too generic to trademark, kind of like how Apple tried to trademark ‘app’ and it didn’t work. I don’t get why Microsoft backed down so easily.

      • Yuan Taizong

        ¿what will they re-brand it? ¿WinDrive? ¿Cloudows? L.O.L. but seriously, you (literally) can’t own the Sky, and I completely understand how the ”Sky” in ”SkyDrive” is related to Cloud-computing, you’ll need to be a downright wanker not to understand this correlation.

        SkyDrive is a beautiful and unique name, Microsoft shouldn’t give up.

        • coip

          I concur: they should not have given up the name so easily. My only hope is that they officially rename it “Microsoft SkyDrive” and thus get to keep the SkyDrive nickname and logo.

    • Oliver

      Metro was good (and people still use it). Skydrive is fine but might be in need of a rebranding anyway.

      How do the BBC get away with iPlayer, and Google with iGoogle etc? There are so many cases like this, I don’t get why MS is getting this treatment and no one else is.

  • steveo99

    Think this just affects the UK right?

    • leharmeerak

      what do you mean UK only??? do you think Microsoft is really that stupid to have two different names for the same service???

      • p0kes

        you think they would have rolled over so easily if this was Global ruling?
        …unless they have accepted MS calling ‘Microsoft SkyDrive’ and not just ‘SkyDrive’.

      • p0kes

        Just seen the update….
        Never mind.

  • RicardoDawkins


  • krayziehustler

    This is beyond ridiculous. Next thing you know the company named Sam will sue Samsung or vice versa.

    • Oliver

      Is it a sign that Sky will be releasing their own cloud service though?

      • robertwade

        No, it’s a sign that the heads of BSkyB are idiots and should not be allowed to breed.

        • Oliver

          Not sure I agree at all. Sky Drive would fit perfectly with the Sky brand, e.g. Sky Go, Sky Plus. If a major multinational was using that name I would feel a bit defensive too.

  • Martin Spierings

    I’m guessing they will rebrand this to Windows Drive or Windows Cloud. Not sure why this was a lawsuit to start with.

    • robertwade

      They can’t name it “cloud” anything because I’m certain the mental midgets at Apple will say THAT infringes on their brand (e.g., “iCloud”).

      • Martin Spierings

        No Apple will whine if you make something iXXXX

  • p0kes

    Hopefully they will rebrand it Microsoft SkyDrive or Windows SkyDrive. That way you are not starting again and it is still recognisable. With MS or Windows in the brand name there is therefore no confusion.
    Everyone happy.
    This is clearly a UK only ruling as MS would have fought harder if it was Global or EU wide.

    • p0kes

      Just seen the update.

  • robertwade

    I SOOOO much want to do whatever I can to trash BSkyB. Nothing but a bunch of Neanderthal-level intelligences with their heads in the up-and-locked position.

  • Allan Cantillo

    And what about Skype? it also starts with Sky? lawyers are a real pain everywhere

    • MK

      They actually tried to sue Microsoft about the Sky in Skype but lost, Sky sounds like they just all sit there doing nothing but looking for companies to sue for money.

      • PharoahWarrior06

        I wonder if they try to sue before MS bought Skype.

  • Mikado_Wu

    This is flat retarded. How the bleep do you trademark SKY? I hated the Metro issue also, but this is beyond moronic.
    The people need a way to stand up this crap.

  • FateStayNight

    ByeSkydriveBye Drive
    Whyisthishappening Drive

  • Beezer

    This makes no sense, haven’t they heard of SKY VODKA? Why don’t they go after them? Until they release an online file storage service, this is STUPID.

  • Yuan Taizong

    I hate BSkyB for doing this, I would refrain from ever using ANY of their products for doing this to my beloved Microsoft SkyDrive, it’s a beautiful name, if it was E.U. or U.K. bounded only, I would’ve been oké with it, but this is utterly bonkers, the courts are rubbish and the wankers that approved this need to get their arses fired.

    The British are insane having such courts, I’ll miss the name SkyDrive :-(

    • Yuan Taizong

      *shall refrain.