Microsoft Advertising today announced a new ad format called versaTiles which will be used in Outlook.com web mail service. Check out the video above to see how versaTiles behave.
The new advertising format – currently being sold in Brazil and the US, with availability in Australia, Canada, France, Germany, Italy, Japan, Netherlands, Spain, and the UK coming soon – consists of flexible sized tile strips that give brands the opportunity to engage in deep storytelling. They’re built with the same modern design philosophy to ensure people using Outlook.com have a great experience and see ads in places that can enrich their mail experience, not deter from it.
versaTiles also provide a valuable surface area for advertisers to deliver relevant content in scenarios where people expect and look for commercial content. Currently, versaTiles offers advertisers three customizable templates to choose from to help tailor ads to meet specific campaign objectives.
Microsoft has also created three customizable templates versaTiles for advertisers. Read more about it in the link below.
Source: Microsoft Advertising