Microsoft Announces New Bing Hero Ads For Windows 8.1 Smart Search Experience

Bing Landrover

Microsoft today revealed the new Bing Hero Ads for Windows 8.1 Smart Search experience. These new Hero ads are a very visual ad unit that will appear when an user does a Windows 8.1 Bing Smart Search.

Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an advertisement by Bing.
The goal of the new Hero ads is to combine user intent, branding and task completion for consumers. From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action.

For example, when you search for Land Rover(refer image above), there will be a large high resolution photo of one of their vehicles – the “All New Range Rover Sport” in this example, gives consumers plenty of choices of what to click, all with pretty significant calls to action. This Bing Hero Ads are running as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar, Home Depot, Norwegian Cruise Line, and Radio Shack. Microsoft is planning to open this to other brands soon.

Source: Search Engine Watch

  • Jackie

    Wow, like we don’t get enough Ads in our lives.

    Not cool Microsoft, not cool at all.

    • rjmlive

      relevant results are relevant.

      • Bugbog

        Especially if it’s as visually stunning as implied above!

    • grs_dev

      @disqus_Wx7emtndMS:disqus why not cool? Google does it and it looks cheap and unnecessary. At least this is elegant and world class.

      Hell I think as far as online ads go, this is probably one of the coolest ones out there.

      There is nothing free in this thing. It’s just a matter of who’s willing to pay for your use. If you’re not willing to pay for it, don’t be upset when someone else says they’re willing to foot the bill and get value to them out of it.

  • Wade

    Seems like it only occurs when you’re searching for that content specifically. It doesn’t come up when you search cruise line, but it does when you search Norwegian Cruise Line. So, it actually brings up useful information, at least I thought so.