Microsoft Announces Stricter Policies On Naming Of Apps In Windows Store, Removes 1500 Spam Apps

Apart from the lack of key apps, Microsoft’s Windows Store faces another key issue of having fake apps in the Store. For example, searching for VLC will give you the above search results page, out of which only one is the official app. Recently, Microsoft responded that they are looking to fix this problem in Windows Store. Today, they announced revised policies for Windows Store that won’t allow such kind of apps in Windows Store.

These changes included:

  • Naming – to clearly and accurately reflect the functionality of the app.
  • Categories – to ensure apps are categorized according to the app function and purpose.
  • Icons – must be differentiated to avoid being mistaken with others.

These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store. Another good news is that they are applying this new policies with the existing apps in Windows Store and they are removing over 1,500 apps from Store.

We’ve also been working on titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements. This process is continuing as we work to be as thorough and transparent as possible in our review. Most of the developers behind apps that are found to violate our policies have good intentions and agree to make the necessary changes when notified. Others have been less receptive, causing us to remove more than 1,500 apps as part of this review so far (as always we will gladly refund the cost of an app that is downloaded as a result of an erroneous title or description).

Read more about it here.


  • TheOne2125

    Hell I am sure if Google did this more than half the play store would be gone.

    • David

      No they looked at this recently and both Google and IOS Stores are both very clean compared to WP Store – no fake apps. Read the article here

      Sorry but you are wrong

      • jimski27

        So Windows and WP Store is actually attracting developers from Google Play and App Store. That’s good news. Spin it.

      • John

        “no fake apps” is not the same as “no spam apps”… there are thousands if not millions spam apps in their stores.

      • TheOne2125

        Were did they look honestly you can easily go into the Play Store and find tons of 1mb. That only spam you with adds.

  • NegLewis

    Yes.. that kind of apps had NO business being on in any store…


    Those apps are payed and running. People had installed on their devices and some “testers” maybe are really using them.

    MORE: Microsoft accepted in their store … SOME random MS employee had allowed those devs to publish those apps.

    THAT MS Employee should give people their money back and the dev should be payed too – because total amount of money to publish even a free app is more than $500 (Windows & CO (> $300), Visual Studio ($300), Account ($100) + posting the app itself ($20)

    MS should not change the rules AFTER and then say… WELL… YOU dev,,, you should have think that we will DO IT.!.

    • SadButTrue

      MS does NOT curate apps. Read the developer “honor system” and be shocked. There is no person reviewing this stuff. They are counting on the API to prevent malware.