Apart from the lack of key apps, Microsoft’s Windows Store faces another key issue of having fake apps in the Store. For example, searching for VLC will give you the above search results page, out of which only one is the official app. Recently, Microsoft responded that they are looking to fix this problem in Windows Store. Today, they announced revised policies for Windows Store that won’t allow such kind of apps in Windows Store.
These changes included:
- Naming – to clearly and accurately reflect the functionality of the app.
- Categories – to ensure apps are categorized according to the app function and purpose.
- Icons – must be differentiated to avoid being mistaken with others.
These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store. Another good news is that they are applying this new policies with the existing apps in Windows Store and they are removing over 1,500 apps from Store.
We’ve also been working on titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements. This process is continuing as we work to be as thorough and transparent as possible in our review. Most of the developers behind apps that are found to violate our policies have good intentions and agree to make the necessary changes when notified. Others have been less receptive, causing us to remove more than 1,500 apps as part of this review so far (as always we will gladly refund the cost of an app that is downloaded as a result of an erroneous title or description).
Read more about it here.