Microsoft Becomes America’s Most Inspiring Company Beating Apple, Google And Others

Microsoft Logo

According to a new study by consulting firm Performance Inspired, Microsoft has become the most-inspiring company in the US. Performance Inspired surveyed nearly 5,000 consumers about five companies they find inspirational and why they think so. This is not the first time for Microsoft, they came in first place three years ago. Performance Inspired believes that people who are inspired by certain company tend to spend more with those companies, encourage others to do so as well, and they will be loyal as well.

Other tech companies in the list were Apple, Google, Amazon and others. Apple, which topped the last two year results returned has dropped to 12th position this year.

The top 25 most-inspiring companies:

1. Microsoft
2. Disney
3. Walmart
4. Chick-fil-A
5. Target
6. McDonald’s
7. Google
8. Amazon
9. Johnson & Johnson
10. Toms Shoes
11. The Coca-Cola Company
12. Apple
13. Starbucks
14. Costco
15. Ford
16. Whole Foods Market
17. Southwest Airlines
18. Wegmans Food Markets
19. Goodwill Industries
20. Pepsi
21. Nike
22. American Express
23. Zappos
24. REI
25. Kohl’s

Read more from link below.

Source: Geekwire

  • nohone

    Look for people who just a couple days ago laughing it up over Apple and Google beating Microsoft in the highest valued brand, to suddenly decide that we need to dismiss these rankings as meaningless.

    • Florin N

      Time will tell, but I see a bright future for Microsoft and I’m sure I’m not the only one.They are coming back :)

      • Rikikrik

        Coming back from where??? They have always been there. That some people don’t see that, that’s something else. Still nr 1 in PC’s, nr 1 in productive software and growing strong in Cloud applications and services, nr 2 in phones (smart and feature phones, behind Samsung), nr 1 in internet telephony (Skype), nr 1 enterprise company etc etc.

        • nohone

          While they never left, they are not where they should be. During the 2000s they were held back by the DOJ for doing exactly what other companies were doing then and are doing now, and those companies are praised for those same behaviors. Now they are out from under the DOJ, they are free to compete with other companies on an even level rather than having to compete with two hands and one leg tied behind their back.

    • Yuan Taizong

      Yep, Microsoft is always ”evil” and ”will/is (be) irrelevant” and other non-sense, Microsoft cares more for their consumers than most other companies, Microsoft goes for innnovation and long-term visions, this is what wins.

      • donzebe

        Yep, Microsoft created Windows because every home need windows.

  • Yuan Taizong

    I’m glad Microsoft is #1, it has inspired me a lot, no U.S. company has ever been so inspiring, especially not Crapple neither Scroogle.

  • CyberAngel

    Buy Nokia, jump to #1 with Lumia 1020

  • donzebe

    Microsoft # 1
    Have supported Global health and educations more than any other. Has inspired and continue to inspired most developers.

  • Ben A

    Microsoft actually contributed to Linux than anyone, no company did and helped and created Linux too.

  • TryllZ

    Question: HOw come the most valuable Brand in the World isn’t even the top 10 in their own homeland, that’s because at home everybody know the iCrapple is…