Microsoft Becomes America’s Most Inspiring Company Beating Apple, Google And Others

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According to a new study by consulting firm Performance Inspired, Microsoft has become the most-inspiring company in the US. Performance Inspired surveyed nearly 5,000 consumers about five companies they find inspirational and why they think so. This is not the first time for Microsoft, they came in first place three years ago. Performance Inspired believes that people who are inspired by certain company tend to spend more with those companies, encourage others to do so as well, and they will be loyal as well.

Other tech companies in the list were Apple, Google, Amazon and others. Apple, which topped the last two year results returned has dropped to 12th position this year.

The top 25 most-inspiring companies:

1. Microsoft
2. Disney
3. Walmart
4. Chick-fil-A
5. Target
6. McDonald’s
7. Google
8. Amazon
9. Johnson & Johnson
10. Toms Shoes
11. The Coca-Cola Company
12. Apple
13. Starbucks
14. Costco
15. Ford
16. Whole Foods Market
17. Southwest Airlines
18. Wegmans Food Markets
19. Goodwill Industries
20. Pepsi
21. Nike
22. American Express
23. Zappos
24. REI
25. Kohl’s

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Source: Geekwire

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