Microsoft: Bing Ads Are Integral Part Of Windows 8.1 Smart Search Experience

Bing Ads In Windows 8.1

Microsoft today announced that the Bing Ads platform will be available in Windows 8.1 Smart Search which was announced last week as part of the upcoming Windows 8.1 release. With Windows 8.1 Smart Search, consumers can look for information across the web, device, apps and cloud. They can play, launch, view or browse items in a single tap.

It is a modern search experience to allow consumers to find the information they are looking for quickly and accomplish a broad range of tasks – giving people a faster way to find, discover and do.

Just like in Bing web search results, Smart Search results in Windows 8.1 will also feature Bing Ads.

Bing Ads will be an integral part of this new Windows 8.1 Smart Search experience. Now, with a single campaign setup, advertisers can connect with consumers across Bing, Yahoo! and the new Windows Search with highly relevant ads for their search queries. In addition, Bing Ads will include web previews of websites and the latest features like site links, location and call extensions, making it easier for consumers to complete tasks and for advertisers to drive qualified leads.

Source: Bing Ads

  • Tim

    In Bing through a web search, yes, but NOT on the desktop when a search is done within the desktop in Windows 8.1.

    • WixosTrix

      Don’t go online and they can’t serve you ads. Problem solved.

  • JohnBames

    I sincerely hope somebody will provide a tool to block this. I do not want to see ads everytime I look for something on my PC.

  • nohone

    Google force feeds people ads at every chance they get. They scan your data, and pump ads that are relevant to that data. Get a 100 spam messages about Viagra, guess what ads you are going to get? They have been caught violating privacy numerous times, peeking in on encrypted networks, exploiting bugs (such as in Safari) to squeeze that last penny out of the user. They spit out ads in many of their non-browser apps. But that is OK, because Google needs to make a buck, and you should not need to worry about them inappropriately using your data because they do no evil.

    But Microsoft tries to earn a little bit, compete with Google, try to pay for those services they provide, how dare they do this?!? We need to find a way around it, stop this horrible thing M$ is doing, and end this tyranny.

    • ann

      You know you can turn off some ad preferences, right?

    • Dunimis

      Since when did Windows 8 become a service? Sorry, but when I bought my OS, I thought it was a product. Hence, I owned it.

      • nohone

        So if you bought a Google Chromebook (and bring the total number of Chromebook sales to 12), which uses Google services, which display Google ads which were “enhanced” by them sending your personal data back to them, would you complain about ads there?

        This is connecting to the Microsoft servers, fetching search data about the internet, and bringing it back to you. This costs money, and the ads offset those costs. The service is Bing, not Windows, and the ads pay for that service.

  • arrow2010

    That’s it. I’m throwing away my $1800 Windows PC and getting a $4000 Mac Pro. Enough of this shit.

    • WebUser

      You can’t be more stupid than that.

    • Stupid Troll

      When you first started trolling several years ago, at least under this alias – maybe many years earlier under others, you already admitted you were a Mac user.

  • zephnath

    Chances are the solution is to disable the use of bing for search suggestions. Windows 8.1 has this ability built in.

  • TheQEntity

    This is a gigantic step backwards. Someone at Microsoft should get shot. The built in search functionality now gives you ads? I have been a Windows fan since the first version but now I’ve had it. No way. I’m moving to something else!

    • nohone

      Wow, such a violent attitude. Looking over your post history, you are not a “Windows fan” as you claim. And yet if I were to say “I don’t like product X” from Apple or Google, people like you would be screaming “hater.” But here you are, actually calling for the murder of a human being over something as simple as an advertisement in an app, and that is ok.

      Here you are, ladies and gentlemen, the typical Apple/Google fanboy. They cannot stand anyone who prefers an alternative to their favorite product, and wants someone to die in the hope that they can convince one additional user to switch to their favorite. You are a sad, pathetic person.

      • TheQEntity

        The sad pathetic person is rather you who make a whole hate-post about a person instead of the subject being discussed.

        Just go somewhere else troll.

        • Tumultus

          At least nohone didn’t want to kill anyone. :)

        • nohone

          You are advocating murder wanting someone to be shot because they are putting ads in a product you wouldn’t use anyway, but I am a troll, spreading hate, and need to go away.
          BTW, may I ask how old you are?

          • TheQEntity

            Perhaps you should learn to apply some common sense and not take everything you read literally. Rolling eyes :-(

          • nohone

            And would you mind answering the question about your age? Just curious, and I am not planning on saying you are a child, in your mother’s basement, etc. I am just interested.

          • TheQEntity

            My age have little to do with the subject of this article or discussion but unless serious medical advances are made in the near future I am fairly sure that I have at least half my life behind me.

          • nohone

            Humor me, how old are you?

          • TheQEntity

            Same answer as before. Now be a nice boy and go and troll somewhere else.

  • scotthumble

    I wouldn’t be surprised if they will eventually release an updated admx template for managing this behavior through Group Policy. More than likely, it will support SharePoint search results as well. With or without ads, Smart Search is a really powerful tool for end users, developers and for the Microsoft platform as a whole.

  • Dunimis

    Most force fed BS idea ever.
    Eventually, people are going to get so fed up with this type of manipulation,
    that people are just going to go to something else. You are never king in the
    world of technology for long, especially if the public starts to hate you. This
    “feature” is like your microwave showing ads for your nearby car
    dealership every time you cook your food. Who cares about the opt-out feature?!
    The ads should not be there to begin with!

    We are buying a product, not a service.
    But Microsoft is just trying to go completely to a service based business! We
    do not want services. We want products. I have no problem with Microsoft
    selling services. But I do resent them for trying to convert their products to
    services (Office 365, XBox One nearly became a service) and act
    like we should just accept it.

  • Agosto Nuñez

    I personally won’t mind seeing adds.