Microsoft Bing team today announced its partnership with Klout, a social media influence engine. Bing announced the sidebar feature few months ago which allowed us to find relevant information from friends, experts and enthusiasts across social networks. Bing now integrates top social networks on the web like Facebook, Twitter, foursquare and Quora into the sidebar.
Today, Bing announced the integration of Klout in its search results sidebar.
On Bing, we will surface Klout scores and influential topics for many of the experts in the People Who Know section of the sidebar. Klout as a social influence signal in the sidebar will really help customers connect with the right experts on the topics they are searching for.
As part of Klout’s recently unveiled moments feature, we’ll begin surfacing Bing highlights on some Klout users profiles, demonstrating how search can be a powerful new indicator of online influence. What’s interesting about our work on the Klout service is that for the 1st time Bing is an outbound signal for influence. Search as a new outbound signal is an interesting new development in the way we think about big data and how it can add value to lots of the other services we use each day.
Along with the partnership, Microsoft is also making a strategic investment in Klout.